Cohort-based courses
Claude Code for Customer Insights

AI Customer Research Analysis for Designers, Researchers and PMs

Agentic AI for Research: Build Custom Workflows & Synthetic Users

The Billion Person Focus Group® - Find the Truths Traditional Research Misses

Transition into UX for Healthcare
Level up the impact of your UX research

AI Discipline | Analyser des entretiens utilisateurs avec l'IA


AI and Excellent Research for Conversion, Retention, Growth, and PMF

Choosing the Right JTBD Framework for Growth, Product, and Experience

Build With Conviction: Run a Customer Discovery sprint with Claude

AI for Customer Research: Future-Proof Your UX & Product Skills
Quantitative JTBD Methods for Smarter Product & Experience Decisions

UX & Design for Today's AI Functionality

Service Design Intensive & Certification- Design for End-to-End Services

AI x Influence for Design Researchers


1-day workshops
The UX research impact masterclass
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Turn Customer Feedback into Action with Agentic AI

Automate Your Research Pipeline Without Loosing Quality

JTBD Switch Interviews: Discovering Why Customers Actually Buy

AI-Proof Your Insights with Strategic Note-Taking for UX Researchers

Go Deeper, Faster: AI-Supported Synthesis In Practice

Free Lightning Lessons
Use AI Research to Discover Who Actually Wants What You Sell
·Jun 17·45 minutes29 StudentsLive
Abi AwomosuClaude Code for User Insights: What Agents Can Do
·30 minutes904 StudentsWatch
Caitlin SullivanValidate Your Idea with Data Before You Build
·Jun 25·120 minutes10 StudentsLive
Elena AvramenkoA Case Study: JTBD as Progress -> JTBD as Process
·May 27·60 minutes83 StudentsLive
John Gusiff and Dominic RicchettiBecome a High Impact UX Researcher
·30 minutes978 StudentsWatch
Carol Rossi and Judd AntinHands on with Synthetic Users: Customer Research's Future
·May 27·30 minutes158 StudentsLive
John Whalen, PhDSynthetic Users for Product Discovery: What People Miss
·30 minutes7,258 StudentsWatch
Caitlin SullivanRapid Product Discovery with AI-Powered Interviews
·30 minutes1,722 StudentsWatch
John Whalen, PhDBuild Strategic Influence as a UX researcher
·30 minutes223 StudentsWatch
Ruby PryorTransition into UX for Healthcare
·60 minutes129 StudentsWatch
Eric ShumakeBuild Your AI-Supported Research Process
·30 minutes49 StudentsWatch
Ann ConwayBuild Your Own AI-Powered Reddit Intelligence Tool
·45 minutes890 StudentsWatch
Britney MullerBeyond Prompting: Agentic AI for Customer Research
·30 minutes463 StudentsWatch
John Whalen, PhDCreating AI-Powered Customer Personas and Focus Groups
·45 minutes391 StudentsWatch
Abi AwomosuHow Claude builds personas for synthetic focus groups
·30 minutes150 StudentsWatch
Lee Henshaw and Dino Myers-LampteyAn Introduction to Advanced Quantitative JTBD Research
·45 minutes147 StudentsWatch
John Gusiff and Dominic RicchettiCreate AI Personas and Focus Groups that Drive Revenue
·45 minutes1,744 StudentsWatch
Abi AwomosuAI-Powered Product Research
·30 minutes1,530 StudentsWatch
Nick BabichAI Customer Insights: Prompt Fixes + Top LLMs for Analysis
·30 minutes1,224 StudentsWatch
Caitlin SullivanFrom insights to action: drive impact as a UX researcher
·30 minutes962 StudentsWatch
Ruby PryorBuild Your Own AI-Powered Reddit Intelligence Tool [Updated]
·45 minutes683 StudentsWatch
Britney MullerLeveraging AI for UX Research
·45 minutes529 StudentsWatch
Qiwen Zhao and Xinran MaFast Track GTM Positioning Using Synthetic User Research
·45 minutes462 StudentsWatch
John GusiffCustomer interviews that work and why
·30 minutes456 StudentsWatch
Pete MauroRun AI Interviews That Reveal What Customers Really Want
·45 minutes448 StudentsWatch
Abi Awomosu and Eric LiDrive Customer Discovery with Strategic UX Research
·45 minutes404 StudentsWatch
Christine Perfetti and Jared M. SpoolBuild Research That Actually Lands (with Claude Artifacts)
·45 minutes348 StudentsWatch
Abi AwomosuFrom insights to action: drive impact as a UX researcher
·30 minutes342 StudentsWatch
Ruby PryorLearn Healthcare UX - Lightning Lesson
·30 minutes188 StudentsWatch
Eric ShumakeHands on with Synthetic Users: Customer Research's Future
·30 minutes181 StudentsWatch
John Whalen, PhDWriting Qualitative Research Interview Protocols with AI
·30 minutes145 StudentsWatch
Ruby PryorStrategies to Nail Your Next UX Research Performance Review
·30 minutes132 StudentsWatch
Ruby PryorBeyond Prompting: Agentic AI for Customer Research
·30 minutes109 StudentsWatch
John Whalen, PhDThe AI Research Toolkit You Need in 2026
·30 minutes105 StudentsWatch
John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes92 StudentsWatch
John Whalen, PhDSynthetic User Research: Why B2B SaaS Deals Stall?
·45 minutes91 StudentsWatch
John GusiffThe AI Research Toolkit You Need in 2026
·30 minutes1,520 StudentsWatch
John Whalen, PhDSpeed Up Concept Testing: Fast, Smart AI Analysis for PMs
·30 minutes1,272 StudentsWatch
John Whalen, PhDThe Art of Unbiased User Interviews
·30 minutes1,166 StudentsWatch
Elizabeth Creighton, PhDSave time and money by avoiding common research mistakes
·30 minutes870 StudentsWatch
Laura KleinAI-Powered User Research for Product Managers
·30 minutes714 StudentsWatch
Ana GubinBeyond Prompting: Agentic AI for Customer Research
·30 minutes635 StudentsWatch
John Whalen, PhDUX Research Practices You’ll Need to Discover AI’s Value
·90 minutes626 StudentsWatch
Jared SpoolThe Four Essential AI Skills for Customer Research in 2025
·30 minutes621 StudentsWatch
John Whalen, PhDDemo: Agents and Synthetic Users: Customer Research’s Future
·30 minutes544 StudentsWatch
Chad Reynolds and John Whalen, PhDBetter Data, Faster: Transform Your Customer Surveys
·30 minutes538 StudentsWatch
Elizabeth Creighton, PhDDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes533 StudentsWatch
John Whalen, PhDDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes429 StudentsWatch
John WhalenWhat Stakeholders Really Want (And How to Find Out)
·30 minutes424 StudentsWatch
Amanda Gelb and Anna AvrekhHands on with Synthetic Users: Customer Research's Future
·30 minutes411 StudentsWatch
John Whalen, PhDBuild AI-Powered Customer Segments (That Scale)
·30 minutes408 StudentsWatch
Shaw TalebiDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes404 StudentsWatch
Adrien Wald and John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes401 StudentsWatch
John Whalen, PhDThe Four Essential AI Skills for Customer Research in 2025
·30 minutes375 StudentsWatch
John Whalen, PhDRapid Product Discovery with AI-Powered Interviews
·30 minutes372 StudentsWatch
John Whalen, PhDSynthetic Users & Experts: Your 2026 Research Edge
·30 minutes371 StudentsWatch
John Whalen, PhDHands on with Synthetic Users: Customer Research's Future
·30 minutes362 StudentsWatch
John Whalen, PhDDemo: Analyzing Customer Interviews in Minutes with AI
·30 minutes352 StudentsWatch
John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes349 StudentsWatch
John Whalen, PhDUncover Hidden Growth Signals in App Reviews with AI
·30 minutes327 StudentsWatch
Mustafa KapadiaHands on with Synthetic Users: Customer Research's Future
·30 minutes324 StudentsWatch
John Whalen, PhDMaster AI Prompting for Customer Research
·30 minutes321 StudentsWatch
John Whalen, PhDSynthesize User Feedback With AI
·30 minutes320 StudentsWatch
Mustafa KapadiaDemo: Test Product Ideas Instantly with Synthetic Users
·30 minutes305 StudentsWatch
John Whalen, PhDAccelerate Your Research with AI: Skills You Need in 2025
·60 minutes301 StudentsWatch
John WhalenThe Four Essential AI Skills for Customer Research in 2025
·30 minutes286 StudentsWatch
John Whalen, PhDNext Gen PMs: Analyzing User Feedback with AI
·30 minutes267 StudentsWatch
Mustafa KapadiaHands on with Synthetic Users: Customer Research's Future
·30 minutes245 StudentsWatch
John Whalen, PhDHow to Use Synthetic Users in Research and Design
·30 minutes235 StudentsWatch
John Whalen, PhDEssential AI Skills for Customer Research in 2025
·30 minutes235 StudentsWatch
John Whalen, PhDThe AI Research Toolkit You Need in 2026
·30 minutes234 StudentsWatch
John Whalen, PhDNeed a Research Expert? When to Go Pro and When to DIY
·60 minutes230 StudentsWatch
Carol Rossi, Jenny Wanger, and Lija HoganWhat AI Sees in Your Customer Reviews (That You're Missing)
·45 minutes218 StudentsWatch
Abi AwomosuLive Demo: Master LLM Prompting for Customer Research
·30 minutes212 StudentsWatch
John Whalen, PhDHow to Cultivate Empathy at Scale
·30 minutes196 StudentsWatch
Meghan WenzelGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes193 StudentsWatch
John Whalen, PhDSpeedy recruiting for customer research
·30 minutes179 StudentsWatch
Elizabeth Creighton, PhDHow to Leverage AI Moderation & Analysis for Interviews
·30 minutes177 StudentsWatch
John Whalen, PhDGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes175 StudentsWatch
John Whalen, PhDBeyond Prompting: Agentic AI for Customer Research
·30 minutes137 StudentsWatch
John Whalen, PhDResearch Audiences Who Ignore Surveys (with AI)
·45 minutes136 StudentsWatch
Abi AwomosuCustomer Discovery with an Interrogator’s Edge
·45 minutes125 StudentsWatch
John GusiffHow to Use an AI Interviewer to Conduct Market Research
·30 minutes87 StudentsWatch
Dino Myers-Lamptey and Lee HenshawHands on with Synthetic Users: Customer Research's Future
·30 minutes86 StudentsWatch
John Whalen, PhDLive Demo: Master LLM Prompting for Customer Research
·30 minutes86 StudentsWatch
John Whalen, PhDAI and Excellent Research for Conversion, Retention, & PMF
·60 minutes86 StudentsWatch
Debbie LevittLeverage User Journeys to Identify Content Needs and Gaps
·30 minutes72 StudentsWatch
Theresa PutkeyHow to Conduct a Focus Group with Synthetic Respondents
·30 minutes72 StudentsWatch
Dino Myers-Lamptey and Lee HenshawDe-Risk Your Launch with AI Powered Customer Discovery
·60 minutes71 StudentsWatch
Moiz KapadiaGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes71 StudentsWatch
John Whalen, PhDHow to Create Content-Informed Personas for Better UX
·30 minutes59 StudentsWatch
Theresa PutkeyHow to Turn AI Prototypes into Validated Products
·30 minutes58 StudentsWatchMarc KrejciSynthetic Users & Experts: Your 2026 Research Edge
·30 minutes56 StudentsWatch
John Whalen, PhDHow to Spot Non-obvious Insights
·60 minutes49 StudentsWatch
Saurabh GuptaHow to create and use Synthetic Users in discovery
·45 minutes45 StudentsWatch
Valerio ZaniniYour Customers Are Lying To You (and PMs don't know it)
·60 minutes40 StudentsWatch
Moiz KapadiaAI-Native PMs: Product-Market-Fit in 2026
·30 minutes36 StudentsWatch
Jiri KobelkaHow to create and use Synthetic Users in discovery
·45 minutes35 StudentsWatch
Valerio ZaniniHow to create and use Synthetic Users in discovery
·45 minutes32 StudentsWatch
Valerio ZaniniHow to create and use Synthetic Users in discovery
·30 minutes31 StudentsWatch
Valerio ZaniniHow to create and use Synthetic Users in discovery
·30 minutes6 StudentsWatch
Valerio ZaniniHow to create and use Synthetic Users in discovery
·30 minutes5 StudentsWatch
Valerio ZaniniCustomer Discovery Office Hours: Ask Me Anything
·30 minutes5 StudentsWatch
Moiz KapadiaProduct Management Fundamentals
·3 lessonsWatch
Caitlin Sullivan