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You don't have to follow hunches or tap in the dark. You'll learn how to translate your UX wins to successful, measurable business outcomes.

Sr. UX Lead • LinkedIn Top Voice in UX

European Parliament

Lexware

Alliander

Otto Group

Axel Springer SE

Vitaly Friedman

20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag

UX Strategy Playbook: How To Build Influence and Drive Impact

Spring 2026

Design decisions shouldn’t be guesswork or just ticked off tasks. To build influence, we must speak the language of business — data, impact and strategy.UX Strategy Playbook is a no-fluff, hands-on course designed to help you grow in a strategic design role. It's a cohort for designers, product leads and senior/staff product designers who want to be strategic in their work and make a tangible business impact with its outcomes.You'll learn how to estimate and prioritize UX work, establish Design KPIs and measure UX — for your specific product. Bring your actual project, and by the end of week 4, you will have a finished set of selected UX metrics, KPI tree and even a better UX strategy for your stakeholders.You'll learn how to:<ul><li>Turn business goals into design decisions</li><li>Estimate and prioritize UX work that matters</li><li>Measure UX impact and shape business strategy</li><li>Show value in restrictive environments (B2B, Enterprise)</li><li>Use key business/product metrics, from churn to CLTV</li><li>Build design KPI trees and UX scorecards for your product</li><li>Overcome legacy, mitigate risks, UX debt, low UX maturity</li></ul>Bonus: full access to the video course "Measuring UX" (8h) You'll also get all recordings of all live sessions.

Build influence. Measure success. Drive impact.

UX Strategy and Design Impact

Business KPIs and Product Metrics

UX Scorecards and Design KPIs

Estimate and Prioritize UX Work 

Driving Your Impact

Building Your Influence

Strategic Heads of Design You work hard, but keep hitting a ceiling? You'll learn how to prioritize impactful work and show your UX impact.

Business-Minded Product Leads Your ideas are too vague to prioritize on the roadmap? You'll learn to speak business language and show ROI.

Senior/Staff Product Designers You want to move into a strategic role? You'll learn how to lead the conversation, not just follow the brief.

A 2-hour workshop on building influence as a seasoned, hands-on designer

Staff Product Designer with 15+ YOE

Asana

Etsy

SoundCloud

Nasdaq

Catt Small

Staff Product Designer with 15+ YOE at Etsy, Asana, SoundCloud, & more.

Cohort 1

Getting past senior is about much more than craft. Execution quality continues to matter, but communication becomes critical in unexpected ways. The designers who ascend to staff and beyond have figured out how to make an impact through others, all without direct authority.Influence is the key, and the frustrating thing is that nobody teaches it. You either stumble into it through trial and error, or you stay stuck wondering why the right answer keeps losing to a worse one.In this workshop, we'll make it concrete. You'll learn how influence actually works, how to map the people around you so you know where to invest your energy, and how to communicate in ways that actually move people. You'll leave with a 30-day plan built around your specific situation, including actions you can take next week.This workshop is for designers who are tired of being correct yet overlooked. If that's you, come ready to do some real thinking. The seat at the table is there. Let's take it!

Designers who have been at the same level for years and feel like they should've been promoted by now.

Designers who just got the staff title and are now realizing the job is fundamentally different from what they did before.

First or founding designers who often get overruled or ignored by engineering, product, or the company's founder(s).

AI Fundamentals

Apply AI in your role

Career Development

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Craft

AI Fundamentals

Leadership fundamentals

AI Fundamentals

Leadership fundamentals

By Role

Influence

Cohort-based courses

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