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This workshop will transform the way you describe your UX research impact.

Founder. ex-BCG, ex-Grab.

Boston Consulting Group (BCG)

Grab

Nous Group

Ruby Pryor

Founder of Rex. Previously at BCG, Grab, Nous. 

Masterclass 4

Cohort 5

This masterclass will show you how to connect your UX research to dollars, cents, and decisions that matter. You’ll learn practical methods to quantify impact, not just describe it. We’ll move from talking about “insights” to proving how your work redirects priorities and creates measurable value. You’ll leave knowing how to identify and communicate metrics that demonstrate the real impact of UX research - even when you don’t have product data. You’ll understand the four levels of impact that UX research creates inside organisations and how to frame your contribution at each one. And you’ll write your own impact statement, ready to use in a performance review, portfolio, or CV. If you want to grow your influence, build credibility with business stakeholders, and prove the impact of UX research, this action packed 2-hour session will give you the tools and language to do it. This is not a session about doing research. This is a masterclass about how to communicate the impact your research made.

Turn your research into measurable business impact.

Learn how to get from insights and interfaces to dollars and cents.

Learn 5 categories of metrics that show the impact of UX research

Unpack the four levels of UX research impact insight organisations

Write your own impact statement for use in performance reviews or in your CV

UX researchers who need new ways to show their impact to stakeholders in their organisations

UX researchers looking to improve the way they share their impact on their CV

Anyone who wants to think differently about the organisation impact of insights

Each week offers a deep dive into the techniques, theory, artifacts, and deliverables that define the Discover Phase.

Sr. UX Strategist | Author | X-Professor

Jaime Levy

Senior Design Strategist | Author of "UX Strategy" | Former NYU/USC Professor

Cohort 3

Cohort 4

THE POINT: Great product designers and managers know that business strategy and the customer experience are inseparable.In this 4-week course, you’ll build the mindset and vocabulary of roles like Product Strategist, Design Strategist, UX Strategist, and Strategic Designer, gaining the skills and techniques needed to drive innovation and measurable success.You’ll also learn when to apply powerful frameworks for Strategic Thinking, Systems Thinking, Workflow Optimization, Root Cause Analysis, and AI Strategy. THE AI PART: Jaime will teach how to responsibly integrate best-in-class AI tools into your workflow and use them to solve real-world problems with practical and ethical AI-powered solutions.HOW THE COURSE WORKS: We’ll meet once a week for 90-minute sessions, combining in-depth, engaging lectures with dedicated Q&amp;A/discussion time. With each session, you’ll have an optional assignment to reinforce what you learned. Complete the assignments, and you’ll have the foundation of a strategy deck or portfolio ready to develop further. Office hours with Jaime happen on Fridays and Mondays for personalized 1:1 support/feedback on your project.

Lead High-Impact Discovery Phases with AI-Infused Strategy Techniques

Craft clear problem statements and value propositions with AI

Turn proto-personas into insight-driven customer interview frameworks

Conduct competitive research and analysis safely using commercial LLMs

Create storyboards that structure prototype flows for concept testing

It's helpful to already know how to assemble and design slides so you can focus on the content. But you can also learn as you go!

Familiarity with Keynote, PowerPoint or Google slides.

UX ProfessionalsFor designers, researchers, and makers ready to strengthen their strategic thinking skills.

Design Managers &amp; Product LeadsFor those responsible for shaping product vision, roadmap, and execution.

Strategists, Startups &amp; ConsultantsFor innovators integrating AI into their strategy process to design business models and advise clients.

Turn customer research into clear, powerful deliverables that drive action. 

Founder at Rex. ex-BCG, ex-Grab.

Ruby is the founder of Rex, a UX research and strategic design consulting firm. 

Cohort 6

In this course I share everything I've learned about how to write with impact that I've learned in a 10+ year career that spanned management consulting, big tech and founding my own UX research agency. I created this course because I believe that good ideas need good communication to thrive. Writing is an essential skill for anyone who works in any organisation from the smallest agile startup all the way through to the biggest publicly listed corporate organisation. Being able to align stakeholders around your ideas, your vision, your insights, and your recommendations is an absolutely critical skill for anyone who works with customer insights. I believe that this is a skill that can be taught and can be improved. Many of us go for long stretches in our career, focusing on other more technical skills. But writing is a critical, foundational skill that can and will increase your influence inside and outside your organisation.

Transform the way you communicate your insights to stakeholders. 

Write better insights from data

 Create frameworks to present data in ways that are easy to understand

Improve the structure and storyline of your deliverables to be more compelling

Quickly communicate the key outcomes of your work to senior stakeholders

Templates that you can use to improve your written work, now

Hands on activities to practice skills and get real time feedback

UX researchers who want to present research findings in a way that is succinct, compelling and galvanizes stakeholders to take action.

Designerswho need to communicate insights with senior stakeholders or clients in ways that are crisp, compelling and memorable.

Product managers ﻿looking to bring together disparate data sources and viewpoints into a document that clarifies strategic direction.

Break into the field of healthcare UX by building your own AI healthcare app! 


Cohort 11

Break into UX for Healthcare!

Myriad Genetics

Johnson & Johnson

Novartis

Omnicom

AliveCor

Eric Shumake

20+ years in ethical healthcare UX - Principal Researcher at HXRlabs.com

Cohort 10

Cohort 12

Students will gain foundational skills and knowledge to specialize in healthcare UX. This course focuses on the&nbsp;specific challenges and requirements of designing for healthcare, including regulations, accessibility, and patient-centered design. Through hands-on learning, students will gain practical experience in research, design, and problem-solving, preparing them to contribute effectively in this field. A key part of the course is&nbsp;building a functional AI-powered healthcare app, using a no-code tool. This project will help students&nbsp;apply their learning in a real-world context&nbsp;and create a strong portfolio piece. By the end of the course, students will have a&nbsp;clear understanding of healthcare UX, a portfolio showcasing their work, and a&nbsp;structured approach to navigating career opportunities in the field.

Gain healthcare UX skills - build an AI app -  and job search more confidently!


Your unique healthcare UX value proposition and a career content strategy

Fundamental toolkit for conducting ethical and compliant UX research

Work with a cohort of talented peers and establish lifelong career connections.

Build your own working AI healthcare app to stand out and get hired.

UX Designers &amp; Researchers&nbsp;looking to pivot and specialize in healthcare.

Students &amp; Entry-Level Designers seeking structured support into healthcare UX.

Professionals &amp; Stakeholders from Product Management, Healthcare Providers, Entrepreneurs and more.

This course teaches you how to adapt your UX research and design practices to deliver AI-based functionality.


Cohort 8

World-renowned Leader in UX and Design

Center Centre – UIE

Jared Spool

Guides UX professionals on delivering well-designed products and services.


Cohort 7

Cohort 9

Ensure that every new AI capability your organization delivers improves the lives of your users and customers. AI is changing everything, and it’s currently impossible to imagine a world without it. The romantic viewpoint speaks to all the new things we’ll do with it — how it’ll make all our lives so much better.Yet you'll need to invest significant effort to realize the full potential of your AI functionality. UX and Design can (and should) play a substantial strategic role in how AI is infused into your organization’s products and services.How do you ensure that every new AI capability your organization delivers improves the lives of our users and customers?You can’t let AI be something that just happens to your products. You must intentionally design your AI capabilities to respect AI’s limitations while delivering exceptional experiences to the people you design for.

UX & Design for Today's AI Functionality

Section 1: Delivering Strategic UX & Design into the AI World (Lecture: 2 hours)

Section 2: Bringing AI Value through Intelligent UX & Design (Lecture: 1 hour)

Section 3: The Strategic UX & Design Process in an AI World (Lecture: 3 hours)

Learn how to adapt UX and design practices to deliver AI-based functionality.

For UX professionals seeking a user-centered approach to implementing AI.

Experienced Product and UX leaders who are now building and designing AI capabilities into their products and services.

Senior UX and Individual Contributors who want to take a leadership role in their org to ensure that UX is given attention with AI efforts.

Professionals ready to drive strategic thinking throughout their org on how to implement and deliver innovative, high-quality AI-infused UX.

Learn how to build AI products that turn users into evangelists with proven delight frameworks.

Founder, Delight Path

Adobe

Leadpages

Mixpanel

Zapier

Ramli John

Product Coach and Educator

Hult International Business School

Appcues

Openly

MachineMetrics

C. Todd Lombardo

Cohort 1

Every company is racing to add AI features. The problem? Most AI products feel robotic and frustrating, no matter how technically impressive.You've seen it:<ul><li>Customers abandon your AI chat after one try</li><li>Users ignore your "smart recommendations"</li><li>Your personalization falls flat despite perfect technology</li></ul>The real issue: Speed and intelligence don't create loyalty. They don't create fans who tell their friends or the "core memories" that turn users into evangelists.This course solves the critical gap: How to build AI that users genuinely love, not just tolerate.You'll learn the proven frameworks from exclusive case studies from Adobe, Spotify, Mailchimp, Zappos, and others that have mastered:<ul><li>Why high-emotion companies outperform markets by 800%+</li><li>The three pillars of hyper-personalization (Contextual Intelligence, Emotional Resonance, Anticipatory Design)</li><li>The trust equation that separates helpful AI from creepy surveillance</li></ul>This course is based on the forthcoming O'Reilly book Delightful Intelligence (September 2026) by Ramli John and C. Todd Lombardo.

AI without empathy and delight is just expensive automation. Here' how to fix it

Build AI that users love using the 3-pillar delight framework.

Create a delight-first culture that drives measurable business results.

Product Managers building or enhancing AI features who want users to love their products, not just use them—and need proven frameworks now.

Product Leaders defining AI strategy who need to justify delight investments with data and build cultures that create emotional connections.

Product Designers creating AI experiences who want to design interactions that feel magical, not robotic

Develop the ever-green skills that define senior-level UI design 

Design Teacher

Nevan Scott

Instruction grounded in experience

Advanced UI April 2026

Advanced UI is an 8-week course for experienced designers—sharpen your judgment, elevate your craft, and design interfaces that feel as good as they look, no matter the tools you use. A cohort-based experience—small learner groups of 6–8 designers, guided by Nevan, who will both teach you and challenge your decisions in live, structured critique sessions. Practical by design—learn through a mix of text, images, videos, interactive content, live workshops, hands-on exercises and weekly projects. Expect to spend ~10 hours per week moving through content, designing, iterating, and taking part in live sessions.

Sharpen your UI judgment

Laser-vision: Polish and Precision

X-ray vision: Structure & Layout

Time-lapse vision: Flux & Flow

All Together Now: Capstone Project

This is not a beginner or tool-based course. You should already be designing digital interfaces with confidence.

Experienced designers only

The course is for deepening UI expertise and judgment—not for becoming a generalist or T-shaped designer.

Depth over breadth

Expect to spend ~10 hours per week for 8 weeks on content, exercises, projects, and critique.

Time commitment

Mid-level UI designers ready to strengthen judgment and step into senior-level decision-making.

Product designers who execute well but want sharper instincts and more confidence in their UI choices.

Experienced designers seeking refinement, polish, and clearer rationale behind their UI decisions.

Learn to build AI agents and workflows—developing judgment for what works, what doesn't, and how to adapt as capabilities evolve.

Schedules alternate by cohort to support multiple time zones. This cohort meets evenings (ET).


March 2026

AI Research Expert | Johns Hopkins PhD

Google

PayPal

Bloomberg

Capital One

John Whalen

Schedules alternate by cohort to support multiple time zones. This cohort meets in the evening (ET).


February 2026

Schedules alternate by cohort to support multiple time zones. This cohort meets afternoons (ET).

April 2026

You've heard about AI agents. Synthetic users. Deep thinking models that can work autonomously for hours. They sound powerful – but what do you actually do with them?These new capabilities – agentic AI that runs complex multi-step processes, synthetic users that scale research impossibly fast, systems that think deeply while you're offline – unlock something fundamentally different. Not faster prompting. True research partners that follow your direction, think through problems, and execute sophisticated workflows without you at the keyboard.This course teaches you to harness these frontier capabilities. You'll create agentic workflows that execute multi-step research processes independently. You'll deploy synthetic users informed by real research data and learn when they're valid versus when human participants are essential. You'll build systems that think for considerable time, following the exact research patterns and rigor you define.Using accessible tools like n8n and Claude Code, you'll move from prompting to orchestrating. No coding background required – but you will learn to work with an IDE, terminal, and automation platforms that unlock AI's full research potential.

Move Beyond Prompting. Harness the Full Power of Agentic AI for Research.

Build AI Agents for Your Research Workflow

Create and Deploy Synthetic Users

Build Custom Agents and Multi-Agent Systems

Overcome the Technical Barrier

Orchestrate End-to-End Research Pipelines

Lead Advanced AI Research Initiatives

While not strictly required, Course 1 provides a strong foundation. You should be experienced with prompting AI and evaluating AI outputs.

Recommended: Completion of "AI for Customer Research"

Some agentic capabilities need Claude Code or Codex ($20/month). We'll guide you through setup.

Required: Claude Pro or ChatGPT Plus subscription

You'll work with an IDE, terminal, and automation platforms. We provide onboarding for non-technical researchers. New to me too! --John

Willingness to learn new technical interfaces

Alumni from "AI for Customer Research" ready to build autonomous agents, synthetic users, and workflows that work independently.<pre><code class="language-markdown"></code></pre>

Experienced researchers wanting to explore frontier capabilities—building agents, deploying synthetic users, and pushing beyond limits.

Product managers and designers ready to harness agentic AI for research—no coding background required, just curiosity to learn.

You'll learn how to set up design KPIs, track and report them, and how to show your incredible impact on business.

Measuring design impact on business goals — from design KPIs to UX strategy.

The UX Impact Playbook

Sr. UX Lead • LinkedIn Top Voice in UX

European Parliament

Lexware

Otto Group

Axel Springer SE

SmashingConf

Vitaly Friedman

20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag

Design decisions shouldn’t be guesswork. We can use reliable UX metrics to guide and shape our design work, measure its impact on business, and report design KPIs. This course helps with just that.No fluff, no theory. Practical techniques and workflows you can use right away. You'll learn how to translate ambiguous objectives into practical goals, and how to show your value with KPI trees — for your product.You'll learn:<ul><li>How to connect business goals with UX initiatives</li><li>How to measure and show your UX impact on business</li><li>Key business and product metrics, from churn to CLTV</li><li>How to build KPI trees and UX scorecards for your company</li><li>How to prioritize with gap analysis, impact/effort curves</li><li>Real-world case studies of how B2C, B2B, enterprise companies measure success</li><li>How to shape UX strategy with key stakeholders</li><li>Actionable techniques to make a strong case for the incredible value of your UX work</li></ul>The workshop includes:🪴 Practical real-life examples and case studies🔬 All video recordings, slides, resources, templates🎯 You'll work on UX metrics for your product👋 Live interactive sessions and feedback👫 Dedicated time to answer all your questions🏅 Well-deserved certificate for your hard work

Build a strong case for your design impact on business — with UX KPIs.

Design Impact and UX Strategy

Business and UX Metrics

UX Metrics and Design KPIs

Design KPI Trees

Track Your Design Success

Product designers and product managers who want to track their impact and align design goals with business objectives.

Design and UX Leads who want to connect their design initiatives to business outcomes and lead with data-driven insights.

UX researchers and practitioners who want to improve design maturity, articulate value and drive strategic decisions.

Go beyond interfaces—shape how intelligent systems behave.

AI Fundamentals

Apply AI in your role

Career Development

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Craft

AI Fundamentals

Leadership fundamentals

AI Fundamentals

Leadership fundamentals

By Role

UX

Cohort-based courses

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