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Free Lesson
Designing Valued AI Functionality
90 min
Sep 30, 2025 3:00 PM
Virtual (Zoom)
In this video
What you'll learn
Why is there immense pressure to deliver AI capabilities?
Delivering AI alone won’t lead to success. UX professionals have an opportunity in this “AI-all-the-things” world.
How the amorphous nature of AI works to our advantage.
People equate current-day AI with innovation. This allows us to focus on value instead of the product’s inner workings.
How to ensure your AI functionality is a great experience.
Poor UX is when we fail to deliver what our users need. Great UX is when we exceed expectations and anticipate needs.
Case Study: Building an ambient clinical scribe.
Building an effective and valued app layered on LLM functionality to reduce the burden of clinical practitioners.
Why we need a problem-first approach.
Shifting away from what happens when stakeholders present AI functionality as an already-chosen solution.
Why this topic matters
You achieve success by delivering something radically more valuable than what exists today. If your AI-powered feature doesn’t solve real problems, your customers and users will see it as a failure. The key is to design around value, not technology. Digging into people’s workflows, pain points, and desires means you’ll uncover the moments that make a difference to your users.
You'll learn from
Jared Spool
Center Centre’s Maker of Awesomeness and expert in UX Strategy.
Previously at
