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Everyone

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Confidently engage and influence executives and key stakeholders to show that you've got what it takes to earn their trust and respect.

Former Amazon VP; 70+ patents; 800+ team

Amazon

Ethan Evans

Former Amazon VP; 70+ patents; led global teams of 800+

Cofounder at Level Up; $1B+ P&L; led 40+

Dentsu

IPG Mediabrands

Harvard Business Review

Techstars

Jason P. Yoong

Cofounder & COO at Level Up (former Amazon, VP at Dentsu, $8M seed Startup)

Cohort 2

Cohort 3

***Cohort limited to 50 seats (to maximize student interaction) and will close once filled.WHAT TO EXPECT:11+ total hours of content: 3 hours of prework core lecture video recordings for self-learning followed by 8+ hours of live sessions (executive scenario role-playing practice, peer practice, and a bonus class with a special guest).You will learn how to BUILD and SHOW executive presence through an intentional mix of video recorded lectures (self-learning) followed by live, hands-on practice sessions concluding with a capstone session with Ethan to put everything you learned into a final practice.You will have the unique opportunity to step into executive role-playing scenarios with Ethan, receive (and observe) real-time coaching, and practice alongside ambitious peers in a safe environment. You will learn by both observing and doing.Note: We've updated the cohort to have MORE TIME for live executive role-playing and Q&amp;A so that you have more opportunities to get real-time feedback, coaching, and reframing (both first-hand and observing others).

Command high-stakes rooms, win C-suite alignment, be confident, speak like a pro

Real coaching sessions with HEAVY PRACTICE to build your confidence

Finesse your executive communication (e.g. CEO, C-suite, SVPs, VPs)

How to get CEO approval and buy-in to your proposal

Establish your credibility in the company upwards, downwards, and sideways

Be direct and clear (without damaging your reputation)

Expertly handle (and recover from) big F-ups

Individual contributors (ICs) - product managers, mkt leads, engineers, UX designers, ops, analysts, chief of staff

Managers who have to get executive buy-in, gain cross-functional alignment, and inspire their teams.

This course is heavy on practice with Ethan, Jason, and your peers (e.g. role-playing, mock staff meetings, peer pairings).

You'll learn the skills that helped 400+ students improve their influence, have more impact, get hired/promoted and lead happier lives.

Ex-Product Leader at Meta, Yelp, & Yahoo

Yelp

Yahoo

Satish Mummareddy

Ex - Meta Yelp Yahoo. Led consumer, biz, ads & integrity products. Coached x00s.

Cohort 13

Cohort 14

Influence Without Authority is the ability to earn leadership trust, align peers &amp; partners, and lead through adversity to drive business impact.Influence is the skill that differentiates people who thrive in new companies &amp; roles, get high-profile projects and are promoted from those who struggle with change &amp; stagnate. That gap compounds into millions of dollars in career earnings.Rapid changes driven by AI will only make influence more critical. Teams are getting smaller. Roles are overlapping. Expectations are rising. People are on edge. Influence lets you navigate that &amp; drive impact.Most people assume influence is something you're either born with or not. In reality, influence is a skill you can significantly improve with the right principles &amp; deliberate practice.400+ product builders from 50+ top companies have taken this course and leveled up their influence skills.<ul><li>Alumni got promoted, influenced executives, and strengthened relationships</li><li>Students joining new companies &amp; teams wish this were part of onboarding at tech companies</li><li>Most students wish they had taken it much earlier in their careers and saved themselves years</li></ul>Master this skill. Change the trajectory of your career.

Influence turns product builders into trusted leaders & ideas into impact.

Embody a high integrity influence style -> Be the leader others trust

Understand people's incentives & powers -> Craft a plan decision makers champion

Build relationships & reputation early -> Turn skeptics into allies and sponsors

Leverage decision psychology & influence toolkit -> Change minds & align groups

Master peer & exec communication -> Resolve conflicts and win leadership support

Develop high agency & emotional intelligence -> Thrive in any team and situation

Start Strong: Just changed companies, or roles and are eager to earn trust, build a strong reputation and drive product &amp; business impact

Grow Faster: Doing strong product work but want to develop skills to take on more scope, lead high-visibility initiatives &amp; earn sponsorship

Regain Momentum: Facing organizational challenges or had a career setback and looking for the missing pieces to regain confidence &amp; momentum

Land your message with power and clarity, every time. Master the system I used to secure 9-digit budgets & close Fortune 50 deals at Google.

Founder | Product Leader @ Google, Meta

Google

Apple

Microsoft

Roshan Gupta

Product Leader (ex-Google, Meta, Yahoo, Startups) | Founder, AmplifyPM

Cohort 5

Cohort 6

Influence is THE #1 skill for Product Managers.AI can generate content. Lots of it.But content alone doesn't win buy-in. It doesn't move hearts or change minds.You need persuasion. A message that's clear, resonant, and impossible to ignore.Without it…That critical budget you need? Out of reach. The headcount you're pushing for? Denied. The dependency you need prioritized? Not happening. The promotion you deserve? Maybe next year.Without the power to persuade, you're stuck on the sidelines. Meanwhile – others who can rally teams, secure resources, and inspire action move forward. I get it. Convincing people to take action can be frustrating.You have a vision. You have a strategy. You have a plan. You have all the things. But leadership hesitates. Stakeholders are indecisive.I've been in your shoes. I've struggled to gain traction. But I found a system that helped me break through the noise – one that took me from leading a team of 5 to leading a 300+ org at Google, and helped me secure 9-digit budgets and close Fortune 50 partnerships.And now, I'm going to teach you my system. 👉🏼 Take this course if you want execs to stop seeing you as a solid PM and start seeing you as a leader.

Master the system I used to secure 9-digit budgets & Fortune 50 deals at Google.

Craft persuasive stories with a clear, repeatable system

Make your message irresistible to your audience

Drive decisions and action with the strength of your message

Own the room and present with calm authority

Build a career-defining reputation as an influential storyteller

100% RISK-FREE GUARANTEE + BONUS

Mid-level to Senior-level Product Managers looking to ascend to leadership roles.

Product Leaders looking to hone their skill and coach their teams to be more influential.

Ambitious early-career PMs aiming for rapid career growth.

Master GTM, finance, and executive presence so you can run the business, not just the roadmap.

CPO, Executive Coach, Advisor

Nextdoor

Ant Group

Elena Luneva

CPO & Advisor, Former CPO Braintrust, Nuna, GM Nextdoor, VP LiquidSpace

Magic

All Star

The C-suite works on the business. In this program, I teach you to build real business fluency and articulate it in a way your CEO, CFO, and board understand.The gap between Director and CPO is your ability to:<ul><li>Design GTM strategies that unlock new markets</li><li>Present revenue models that earn executive approval</li><li>Build stakeholder buy-in before you walk into the room</li></ul>In this live, cohort-based intensive, you’ll elevate your GTM strategy, financial fluency, executive presence, and influence through an AI-native systems approach that integrates into your day-to-day work.Why learn from meI’ve done the transition you’re aiming for multiple times over the last 20 years:<ul><li>Started as a business analyst at BlackRock, learned product management before it was cool at OpenTable, and grew from IC to leading product orgs at LiquidSpace, Nuna, Nextdoor, and Braintrust</li><li>As CPO at Braintrust, I transformed a struggling marketplace into a $285M AI-powered platform</li><li>At Nextdoor, I built a new B2B vertical from scratch that became 30% of IPO revenue</li></ul>Now I teach product leaders how to build the GTM, P&amp;L, and executive presence systems that move them from “strong operator” to promotion-ready VP, CPO, or GM.

Go from great PM to promotion-ready CPO in 2 weeks.


GTM Strategy Design

Speak the Language of Finance

Executive Presence

AI Executive Stack

Senior / Group PM. You’re trusted to ship features and lead projects, but you’re hitting a ceiling. You want to be seen as a business owner.

Seasoned Director / VP aiming for CPO / GM. You run a portfolio, but you want sharper financial storytelling and a clearer GTM strategy.

New Director / Head of Product No one taught you GTM, P&amp;L, or how to influence executives. You want a playbook.

Build credibility, influence without authority, and land strategic impact.

CPTO, Founder, & Executive Coach

McKinsey & Company

Instagram

Thumbtack

Harvard University

Yue Zhao

Chief Product & Technology Officer, Executive Coach, Author

Mar26

Jun26

You get things done. Yet when it comes to landing strategic decisions or speaking the language of executives, imposter syndrome kicks in. You ramble or freeze.This course will transform how you engage with executives, influence across the organization, and empower your teams.

Leverage AI to increase your visibility, credibility, and confidence

Build Executive Presence

Communicate strategically

Navigate High-Stress Situations with Grace

Gain Recognition as a Top 1% Leader

Senior Managers, Directors, and Principal ICs who aspire to be a part of senior leadership. Min 4 years of work experience.

Those who feel overlooked or talked over, and want to better manage a room, increase their influence, and get noticed.

Those who want to more effectively communicate their value, seniority, and leadership style to their leaders or hiring managers.

Influence

Cohort-based courses

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