Agentic AI

Coding with AI

AI Evals

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product

User Research

Prototyping

Growth

Strategy

Influence

Leadership

Career Growth

Engineering

Machine Learning

Security

System Design

Design

Figma

Design Systems

Design Strategy

Marketing

Content Marketing

Go-to-Market

Product Marketing

B2B Marketing

AI for Leaders

Communication

Management

Storytelling

Founders

More

Everyone

Operators

Data Scientists

User Researchers

Project Managers

Sales People

Lawyers

Finance

Investors

Real Estate

Confidently engage and influence executives and key stakeholders to show that you've got what it takes to earn their trust and respect.

Former Amazon VP; 70+ patents; 800+ team

Amazon

Ethan Evans

Former Amazon VP; 70+ patents; led global teams of 800+

Cofounder at Level Up; $1B+ P&L; led 40+

Dentsu

IPG Mediabrands

Harvard Business Review

Techstars

Jason P. Yoong

Cofounder & COO at Level Up (former Amazon, VP at Dentsu, $8M seed Startup)

Cohort 2

Cohort 3

***Cohort limited to 50 seats (to maximize student interaction) and will close once filled.WHAT TO EXPECT:11+ total hours of content: 3 hours of prework core lecture video recordings for self-learning followed by 8+ hours of live sessions (executive scenario role-playing practice, peer practice, and a bonus class with a special guest).You will learn how to BUILD and SHOW executive presence through an intentional mix of video recorded lectures (self-learning) followed by live, hands-on practice sessions concluding with a capstone session with Ethan to put everything you learned into a final practice.You will have the unique opportunity to step into executive role-playing scenarios with Ethan, receive (and observe) real-time coaching, and practice alongside ambitious peers in a safe environment. You will learn by both observing and doing.Note: We've updated the cohort to have MORE TIME for live executive role-playing and Q&amp;A so that you have more opportunities to get real-time feedback, coaching, and reframing (both first-hand and observing others).

Command high-stakes rooms, win C-suite alignment, be confident, speak like a pro

Real coaching sessions with HEAVY PRACTICE to build your confidence

Finesse your executive communication (e.g. CEO, C-suite, SVPs, VPs)

How to get CEO approval and buy-in to your proposal

Establish your credibility in the company upwards, downwards, and sideways

Be direct and clear (without damaging your reputation)

Expertly handle (and recover from) big F-ups

Individual contributors (ICs) - product managers, mkt leads, engineers, UX designers, ops, analysts, chief of staff

Managers who have to get executive buy-in, gain cross-functional alignment, and inspire their teams.

This course is heavy on practice with Ethan, Jason, and your peers (e.g. role-playing, mock staff meetings, peer pairings).

Most PMs are trusted to execute.
Few are trusted to decide.

This course teaches the judgement leaders trust with Staff-level scope.

Pilot Cohort

Head of Product; €30M+ in P&L Impact

Flipkart

Zalando

Subir Paul

Head of Product; €30M+ in P&L impact

Product Exec; chaired Promos at $1B+ org

eBay

mobile.de

Leland Peterson

Product Exec; chaired promos at $1B+ org

1. You’ve outgrown delivery-only product workMove from shipping features to managing risk, trade-offs, and RoI as real company investments under scrutiny. 2. You need judgment that holds up in promotion conversationsDevelop defensible roadmap decisions that leaders can fund, reduce, delay, or kill and trust you more for it. 3.&nbsp;You want to be trusted in exec forumsBuild calm confidence by speaking the C-suite’s native language: impact, risk, and confidence levels. This course formalizes the mindset patterns that help you level up to Staff/Principal Roles.Before“Here’s an update on our progress”“We believe this will drive impact”“We’ll know more next quarter”After“I’m asking to approve / reduce / delay this bet”“Impact is €low/base/high, confidence is Medium”“If X isn’t true by Day 60, we stop”

Why should you take this course

Translate your product work into the language that gets you promoted

Frame any initiative as a P&L bet that survives exec scrutiny

Build a promotion-ready narrative around your PM work

This is for PMs who own decisions, trade-offs, and outcomes, not just backlogs, tickets, or sprint plans.

Not just delivery ownership

Your work is reviewed by VPs, GMs, or C-level leaders, and you defend scope, sequencing, and investment.

Ownership under exec scrutiny

Your product bets can be stopped, de-funded, or reversed in exec reviews.

Decisions with real downside

Experienced Senior PMs seeking advancement to Staff/Principal roles.

Senior IC PMs aspiring to or currently work closely with VPs, GMs, or C-level leadership.

PMs in cost-cutting environments where product bets face high exec scrutiny.

How to confidently tackle any Product Sense and Analytical question in a Meta-style PM interview through pre-recorded content and 1:1 access

March - April 2026

Former Product Manager at Meta

Attentive

Life360

Abstract

Ben Erez

Former Product Manager at Meta


March 2026

You landed a PM interview at a company that relies on case-style Product Sense and/or Analytical Thinking screens in their hiring process (e.g. Meta, OpenAI, DoorDash, Stripe).You've never succeeded in these types of interviews, or it's been too many years and you're rusty. You figure you can get ready in 3-4 weeks so you schedule the first round.As the days pass, you realize you have no idea how to actually tackle the questions in <a target="_blank" rel="noopener noreferrer nofollow" href="https://docs.google.com/spreadsheets/d/1rz10oEeLx-eGnilahKczYPhGfCUzIEKL-xRnjoQ-SX4/edit?gid=1024620532#gid=1024620532">Lewis Lin's question bank. </a>You wonder, "What's the fastest way for me to ramp up on these interviews?"I've been in your shoes, taught myself how to ace the interviews and landed a PM role at Meta (back then Facebook).Six years later, Product Sense and Analytical Thinking are two of the most common PM interviews in tech, many top companies inspired by Meta.And these interviews are basically the same as they were in 2020.With AI catalyzing a massive push for senior talent in big tech, IC6+ roles are growing like wildfire with total comp packages from $300k to $1MM+ for elite PM roles at top companies.If you're rusty with case interviews, you need this course (or one like it) to get ready. Otherwise you'll struggle to pass them. It's the truth.

Does this sound familiar?

How to tackle Product Sense questions

How to tackle Analytical Thinking questions

How to set up Ben's AI Copilot and a workflow for unlimited practice reps

Tips from course alumni who landed roles by applying the frameworks

What strong interview performance looks like

↳ You're seeking generic interview prep - this course is specifically designed for Product Sense & Analytical Thinking interviews

Structured PS & AT Interviews

PMs preparing for case-style Product Sense and Analytical Thinking interviews (L5-L9) at companies like Meta, OpenAI, Stripe, DoorDash +

Master the mental skills to stay clear, resilient, and consistent; no matter the pressure or setbacks you face.

Product Job Search and Psychology Coach

Shobhit Chugh

I help Product Managers position themselves to become Product leaders

Cohort 1

After coaching 1,000+ PMs, the pattern is clear: the people who succeed aren't smarter. They have mastered the internal game. This course trains the 90% of your performance that no one else teaches — your mental game.You'll walk away with- 3 core daily practices you actually stick to- The ability to shift your state in under 60 seconds- Faster recovery from rejection, bad feedback, and setbacks- Increased Executive Presence: Calm under pressure that people can feel when you walk into a room- A personal Unshakeable OS you can run for life

Product Manager Performance Psychology

3 core daily practices you actually stick to

The ability to shift your state in under 60 seconds

Faster recovery from rejection, bad feedback, and setbacks

Calm under pressure that people can feel when you walk into a room

A personal Unshakeable OS you can run for life

You should have some experience working in Product Management or a related role, so you can apply the concepts directly to real situations.

Product Management Experience

Be willing to spend 15–20 minutes each day on simple exercises designed to build consistency and reinforce the mental performance system.

Commitment to Daily Practice

Come with an open mind and a willingness to explore new ways of thinking, feeling, and responding to challenges.

Openness to Mindset Work

PMs and Leaders who know their skills are strong, who are in a job search, doing the right things but their state holds them back

Product Leaders who want to show up with more calm, presence, and clarity even while recovering from layoffs, reorgs, or toxic environments

Action-takers willing to practice 15–20 minutes daily for 8 weeks

Master GTM, finance, and executive presence so you can run the business, not just the roadmap.

CPO, Executive Coach, Advisor

Nextdoor

Apple

Ant Group

Elena Luneva

CPO & Advisor, Former CPO Braintrust, Nuna, GM Nextdoor, VP LiquidSpace

Magic

All Star

The C-suite works on the business. In this program, I teach you to build real business fluency and articulate it in a way your CEO, CFO, and board understand.The gap between Director and CPO is your ability to:<ul><li>Design GTM strategies that unlock new markets</li><li>Present revenue models that earn executive approval</li><li>Build stakeholder buy-in before you walk into the room</li></ul>In this live, cohort-based intensive, you’ll elevate your GTM strategy, financial fluency, executive presence, and influence through an AI-native systems approach that integrates into your day-to-day work.Why learn from meI’ve done the transition you’re aiming for multiple times over the last 20 years:<ul><li>Started as a business analyst at BlackRock, learned product management before it was cool at OpenTable, and grew from IC to leading product orgs at LiquidSpace, Nuna, Nextdoor, and Braintrust</li><li>As CPO at Braintrust, I transformed a struggling marketplace into a $285M AI-powered platform</li><li>At Nextdoor, I built a new B2B vertical from scratch that became 30% of IPO revenue</li></ul>Now I teach product leaders how to build the GTM, P&amp;L, and executive presence systems that move them from “strong operator” to promotion-ready VP, CPO, or GM.

Go from great PM to promotion-ready CPO in 2 weeks.


GTM Strategy Design

Speak the Language of Finance

Executive Presence

AI Executive Stack

Senior / Group PM. You’re trusted to ship features and lead projects, but you’re hitting a ceiling. You want to be seen as a business owner.

Seasoned Director / VP aiming for CPO / GM. You run a portfolio, but you want sharper financial storytelling and a clearer GTM strategy.

New Director / Head of Product No one taught you GTM, P&amp;L, or how to influence executives. You want a playbook.

Build credibility, influence without authority, and land strategic impact.

CPTO, Founder, & Executive Coach

McKinsey & Company

Instagram

Thumbtack

Harvard University

Yue Zhao

Chief Product & Technology Officer, Executive Coach, Author

Mar26

Jun26

You get things done. Yet when it comes to landing strategic decisions or speaking the language of executives, imposter syndrome kicks in. You ramble or freeze.This course will transform how you engage with executives, influence across the organization, and empower your teams.

Leverage AI to increase your visibility, credibility, and confidence

Build Executive Presence

Communicate strategically

Navigate High-Stress Situations with Grace

Gain Recognition as a Top 1% Leader

Senior Managers, Directors, and Principal ICs who aspire to be a part of senior leadership. Min 4 years of work experience.

Those who feel overlooked or talked over, and want to better manage a room, increase their influence, and get noticed.

Those who want to more effectively communicate their value, seniority, and leadership style to their leaders or hiring managers.

Learn how to become an entrepreneur by acquiring a small business & achieve financial independence.

1x Founder, 2x CEO, 3x Head of Product

The Home Depot

U.S. Army

Cadence

Unilever

Stanford University

Rocky: Bought a small business

2x CEO: Acquired a 45 year old small business with zero savings

June 2026

In the age of AI, there is uncertainty with job security with abrupt layoffs that may have no relation to your performance.As a Product Manager or Business Manager who understands business, rather than working for someone else, why not achieve financial independence by acquiring a small business that already has steady income and run it.This course offers real life story, practical skills, &amp; access to practical playbooks required to acquire a small business, optimize it, grow it, &amp; innovate it in AI era.

Get financial independence by buying a small business with product market fit

How to acquire a small business in the age of AI

How to optimize a small business in the age of AI

How to grow a small business in the age of AI

How to innovate a small business in the age of AI

Capstone project

Roles include Product Manager, Operations Manager,  Sales Manager, Finance Manager

You have a business background

This includes unlearning, low ego, and appreciation for new technologies such as Gen AI, Agentic AI

You are open to learning new things

Team management includes either direct reporting or working closely with stakeholders demonstrating empathy & accountability for biz goals

You have managed atleast a small team 

Product Managers: who wish to seek financial independence &amp; run a small business of their own with low risk of failure

Business Managers: People in business functions such as sales, operations, finance who wish to own a small business with low risk of failure

Job loss: People with business background who have lost their day job and are seeking a steady income with low risk of failure

Master the mindset, messaging, and methods to land intros and uncover hidden product roles.

Product Career Growth

Cohort-based courses

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