Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Engineering

Machine Learning

LLM Ops

Context Eng

Security

System Design

Design

Figma

Design Systems

Visual Design

Design Strategy

Marketing

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Founders

Fundraising

More

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Learn by doing. Throughout this course, you’ll apply every framework, tool, and technique to your own brand strategy project.

Co-founder & CEO @ Concept Bureau

Nike

Amazon

TikTok

Eli Lilly and Company

Stocksy

Jasmine Bina

CEO of Concept Bureau. Brand Strategist. Cultural Futurist. Keynote Speaker.

Co-founder & CSO @ Concept Bureau

Seed Health

Feeld

Google

Upwork

Skillshare

Jean-Louis Rawlence

Chief Strategy Officer at Concept Bureau. Brand Strategist. Cultural Futurist.

Cohort 1

Brand strategy will make or break your company, but no one knows how to actually do it well. This course is a complete end-to-end system for building culture-defining B2C brands. We’ve spent over a decade building brands and advising brand leaders at places like Nike, Amazon, Eli Lily, TikTok, Feeld, and Disney.Our framework is market tested and will give you everything you need to build a remarkable brand. It will take you from insight to strategy development and clear action, while getting buy-in across your organization.And it's a toolkit you'll be able to use for the rest of your career. This is for any brand leader who: <ul><li>Needs to make their brand culturally relevant</li><li>Needs to change an entrenched belief or a behavior in order to win their market</li><li>Knows their positioning isn’t strategic over the long term</li><li>Has a product customers love, but prospects don’t understand</li><li>Senses a cultural shift that they can capitalize on, but doesn’t know how to seize it</li><li>Needs a strategy that will break silos and work across a company</li></ul>

Build a world-class brand strategy

How to find real opportunities in markets and culture

How to build positioning that actually converts

How to create a core brand idea that holds everything together

How to turn strategy into identity, story, and signal

How to lead with conviction and get buy-in across the company

How to use this system again and again

Brand and Marketing Leaders - Who want to build a defensible brand strategy

Founders - Who want to build culturally resonant and impactful consumer brands

Brand Strategists - Who are looking to systematize their strategy process

You'll think like a senior strategist, run a structured brand strategy, see the real ROI of brand love, build AI tools to enhance your work


Strategy Director at Chill Create 

Uber

GetYourGuide

VICE

Zalando

Dentsu

Selicia Richards-Turney

Strategy Director & Agency Partner at Chill Create & Co-Founder at Power Circles

Once you have it, you will stop defending your work on taste &amp; start backing it with evidence.Too many brand, marketing &amp; creative professionals are expected to:<ul><li>Design the identity</li><li>Write the copy</li><li>Build the campaign</li><li>Plan the media </li></ul>....without real insights.You do what you can to get the work done - Reddit threads, insights from articles, social media &amp; McKinsey reports. You rush through the foundations because the deadline is already live &amp; you have to get moving.You present your strategy and it gets pulled apart, not because you're not good at what you do but because you're running in execution mode only.The chaos is not a you problem. That's a strategy problem.When there's no strategic foundation, every decision becomes subjective. Anyone in the room can push back.Street Wise Logic - the 3-step brand strategy framework gives you the process to change that.<ul><li>A discovery phase that indicates what product, comms, culture challenges you need to solve</li><li>A custom built AI-powered brand research tool that finds that core tension that you need to really build a brand</li><li>A repeatable system for turning insight into strategic decisions.</li></ul>That's when you become the most strategic person in the room.

Strategy without the guesswork: the thinking, framework & the tools 

Diagnose brand problems with precision

Run a structured brand strategy process

Conduct discovery that actually informs strategy

Build brand positioning from evidence

Build and use your own Brand Strategy GPT

Make brand the centre of every business decision

If you've been in the industry less than 2 years, this course will be more useful after you've had more context to apply it to.


At least 3–4 years of experience in brand, marketing, or a creative role

Some light familiarity with the tools are needed in order to pick up the custom tool builds with out an explanation on how LLMs work

You need access to the most popular  LLM models: Claude, Chat GPT, Gemini

Real or invented. The more genuine it is, the more useful your Brand Strategy GPT will be at the end. W

Prepare a project or brief you want to work on for day 1 homework

An in-house Brand or Marketing Manager ready to move from execution into strategy

A freelance brand strategist or consultant who wants to formalise their process, charge accordingly and deliver work that changes the game

An agency creative or planner who's been doing brand work but has never had a proper strategy framework to hang it on

In this course, you will master how world-class social media managers think, operate, and lead. You’ll learn how to build strategies that drive real business results, understand audiences deeply, communicate with confidence, and earn respect from stakeholders. You’ll get the exact frameworks, systems, and soft skills that separate average managers from the ones companies fight to hire. By the end, you won’t just be better at social media, you’ll be more influential, more trusted, and more in control of your career growth.

From executor to strategic leader who drives real results and earns trust.


Course syllabus

You should already know how to post, schedule, or manage content on at least one platform.

Basic understanding of social media platforms

Even 3–6 months is enough. This course builds on real-world context, not theory.

Some hands-on experience (internship, agency, or in-house)

If you’re ready to move from execution to strategy, leadership, and business impact, this is for you.

Willingness to think beyond “just content”

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

Course schedule

Social Media ManagersWho are tired of just posting content and want to build real strategies, earn respect, and be seen as leaders

Marketing / Brand ManagersWho use social media and want to understand how it drives business results and supports the full marketing funnel

Aspiring Social Media associatesWho want to move beyond execution, lead campaigns with confidence, and become the go-to expert in the room.

Who is this course for

What you’ll get out of this course

No more guessing or copying competitors. You’ll know exactly what to do and why.

Build a clear, actionable social media strategy you can present and execute with confidence.

Operate like a pro, organize chaos, and increase your output without burning out.

Streamline your workflow using briefs, templates, and systems that save hours weekly.

You’ll finally be taken seriously by managers, clients, and stakeholders.

Learn to communicate like a leader, earn trust, push back smartly, and get buy-in fast.

Stop hoping for opportunities, start positioning yourself to receive them.

Craft a standout personal brand and portfolio that help you land your dream role.

No more miscommunication, delays, or wasted budgets.

Learn how to manage agencies like a pro, with mutual respect and higher output.

Never run out of content ideas, and make every post purposeful.

Develop a repeatable content framework that drives engagement and brand love.

Know how to amplify your strategy with distribution, not luck.

Master paid social basics and build a simple, effective media plan that drives impact.

Move beyond vanity metrics and show real impact.

Track what truly matters, set north-star metrics and benchmarks that tell real results.

This course gives you the strategic edge, the tools, and the confidence to become the social media leader companies rely on.

and more...

Become a strategic, world-class social media manager who drives real business results and becomes the person brands fight to hire.


Spotify

Reebok

Comedy Central

Activision Blizzard

Yazan Al Tamimi

February 2026 Cohort 

April 2026 Cohort

Second Order Thinking for Brand Strategy

The hidden mechanics behind how markets actually change, and the cognitive traps that make prople miss them.

Why Most Predictions About the Future Are Wrong

From power laws to asymmetry flips, a toolkit of mental models to trace how change cascades through.

7 Mechanisms for Sharper Second-Order Thinking

A visual framework for modeling second, third, & fourth-order consequences, so you can see disruption before it arrives.

How to Map the Web of Change

Learn to track liquidity, creative destruction, and fragmentation cycles to find the value others overlook.

Where the Real Economic Opportunities Hide

9 Frameworks Every Brand Builder Needs

9 market-tested frameworks to sharpen your thinking and decision-making on any strategic project.

A Go-To Playbook of Strategic Tools for your Next Project

Signal-finding tools to surface hidden patterns in markets before your competitors do.

How to Find High-Leverage Cultural Opportunities

Powerful Tools for Strategic Decision Making

A neuroscience backed process to be more creative and come up with more novel ideas.

Collaborative Techniques to Unblock Creativity

The best strategies are often hidden behind biases, use these tools to see what others miss.

Mental Models to Reveal Strategic Blindspots

The Keys to Effective Brand Marketing

Kira Klaas

Brand leader • Notion, Brex, Gusto

Collaboration between marketing teams can be challenging—learn how brand can take the lead.

Brand

Cohort-based courses

Free Lightning Lessons

Second Order Thinking for Brand Strategy

9 Frameworks Every Brand Builder Needs

The Keys to Effective Brand Marketing

How To Make Brand The Centre Of Your Organisation

Create an Ethical Brand with Psych & AI

AI Content Is Diluting Your Brand (Here’s How To Fix It)

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