Agentic AI

Coding with AI

AI Evals

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product

User Research

Prototyping

Growth

Strategy

Influence

Leadership

Career Growth

Engineering

Machine Learning

Security

System Design

Design

Figma

Design Systems

Design Strategy

Marketing

Content Marketing

Go-to-Market

Product Marketing

B2B Marketing

AI for Leaders

Communication

Management

Storytelling

Founders

More

Everyone

Operators

Data Scientists

User Researchers

Project Managers

Sales People

Lawyers

Finance

Investors

Real Estate

You'll learn skills that have helped >1000 of Shreyas' students build successful products, craft compelling strategies, get hired/promoted.

Cohort 22

Advisor to founders. Product builder.

Stripe

Google

Anthropic

Riverside.FM

Shreyas Doshi

Built successful products at Stripe, Twitter, Google. Advisor to founders & CEOs

March 2026

May 2026

Product Sense is the ability to usually make correct product decisions, both macro &amp; micro, even in the face of major ambiguity.A common misconception regarding Product Sense is that it is something you either have or you don't.In reality, you can significantly improve your Product Sense by understanding and practicing a number of principles of human motivation, behavior, and creativity.People who level up on their Product Sense tend to build more successful products, features, and teams. This in turn helps them substantially grow their impact, scope, and lifetime income.<a target="_blank" rel="noopener noreferrer nofollow" href="https://testimonial.to/shreyas-improving-your-product-sense-course/all">Product Sense is a skill and thousands of highly talented &amp; accomplished product people have leveled up greatly on this skill by taking this course</a><ul><li>70% of students, after they see the magic of this course, wish they had enrolled for the course much earlier than they did</li><li>Hundreds of product-focused founders and CEOs have taken this course. Many CEOs have sent their entire company to this course after taking it themselves</li><li>40% of students who take the course first heard about it from a friend or colleague who took it</li></ul>In the AI age, nothing matters more than Product Sense. Learn it. Sharpen it. Master it. Apply it &amp; win.

Product Sense is the main skill that matters in the AI age for product builders.

What makes users choose your product, what gets in the way, what nudges work

How to conceive correct & compelling ideas for your product strategy and plans

How to do correct Positioning & Segmentation for your product and communicate it

Build better Taste & convey your Taste in ways that is actionable for your team

20 specific Product Creativity Techniques to build better products & experiences

You will develop skills for everything above in ways you can immediately apply

Folks who are are involved in content creation, coaching, teaching, or other such side hustles should not enroll. We seek 110% product focus

This course is NOT FOR everyone

It is almost certainly the most advanced product course out there, suited for founders & advanced career folks in PM, Design, Eng, Data, etc

This IS NOT a beginner or intermediate level course

If yes, it will likely be transformative. But it IS NOT for folks who like to outsource their thinking to others and just follow directions

It is FOR YOU if you like to think for yourself and truly want to win

Product-focused startup founders &amp; CEOs who want to improve their ability to make more correct product decisions. Pre-PMF &amp; just post-PMF.

Talented Product Managers, Designers, Engineers, Data Scientists, Ops/Mktg folks who want to take their Product Sense to the next level.

Senior product leaders across PM, Design, Analytics, Eng, Ops, Mktg, etc. Many product team leaders (P-D-E) also take this course together.

Learn by doing. Throughout this course, you’ll apply every framework, tool, and technique to your own brand strategy project.

Co-founder & CEO @ Concept Bureau

Nike

Amazon

TikTok

Eli Lilly and Company

Stocksy

Jasmine Bina

CEO of Concept Bureau. Brand Strategist. Cultural Futurist. Keynote Speaker.

Co-founder & CSO @ Concept Bureau

Seed Health

Feeld

Upwork

Skillshare

Jean-Louis Rawlence

Chief Strategy Officer at Concept Bureau. Brand Strategist. Cultural Futurist.

Cohort 1

Brand strategy will make or break your company, but no one knows how to actually do it well. This course is a complete end-to-end system for building culture-defining B2C brands. We’ve spent over a decade building brands and advising brand leaders at places like Nike, Amazon, Eli Lily, TikTok, Feeld, and Disney.Our framework is market tested and will give you everything you need to build a remarkable brand. It will take you from insight to strategy development and clear action, while getting buy-in across your organization.And it's a toolkit you'll be able to use for the rest of your career. This is for any brand leader who: <ul><li>Needs to make their brand culturally relevant</li><li>Needs to change an entrenched belief or a behavior in order to win their market</li><li>Knows their positioning isn’t strategic over the long term</li><li>Has a product customers love, but prospects don’t understand</li><li>Senses a cultural shift that they can capitalize on, but doesn’t know how to seize it</li><li>Needs a strategy that will break silos and work across a company</li></ul>

Build a world-class brand strategy

How to find real opportunities in markets and culture

How to build positioning that actually converts

How to create a core brand idea that holds everything together

How to turn strategy into identity, story, and signal

How to lead with conviction and get buy-in across the company

How to use this system again and again

Brand and Marketing Leaders - Who want to build a defensible brand strategy

Founders - Who want to build culturally resonant and impactful consumer brands

Brand Strategists - Who are looking to systematize their strategy process

After completing this course, you’ll move from being “told to lead AI” to leading with clarity, credibility, and results.

Data & AI Executive, Board Member

Fredy Diaz

Data & AI leader, board member, mentor, US Marine

Spring 2026

Executives and managers are being asked to “have an AI strategy” without clear definitions, approve tools and pilots without confidence they’ll deliver value, balance innovation with risk and governance, and explain AI decisions to boards, auditors, and stakeholders, all without breaking trust or the budget.This course shows you how to lead through that ambiguity.You’ll learn how to define AI strategy in terms executives and boards actually care about, decide where AI should not be used before problems arise, right-size talent without overhiring or creating bottlenecks, evaluate tools objectively without becoming dependent on vendors, and choose projects that can survive procurement, politics, and operational reality. You’ll also learn how to communicate AI clearly, when the stakes are high and scrutiny is real.By the end of five weeks, you’ll have an executive-ready AI strategy, a practical roadmap, and a clear briefing you can use immediately.This course is built for leaders who are done with pilot purgatory, shiny tools with unclear ROI, and strategy decks that collapse at implementation. If you’re responsible for AI outcomes, this course will give you the confidence to deliver.

Lead AI strategy with confidence without getting lost in tools, pilots, or hype

Define AI Strategy with Measurable Outcomes

Build the Right AI Talent & Operating Model

Select Tools That Deliver Real Value

Prioritize High-Impact AI Projects

Communicate your AI Strategy

Senior Executive or Deputy (C-Suite, SES, VP, Director)

AI, Data, or Digital Leader (CDAO, Head of AI, Product, IT, or Innovation)

Business or Program Leader Owning AI Outcomes

You don't have to follow hunches or tap in the dark. You'll learn how to translate your UX wins to successful, measurable business outcomes.

Sr. UX Lead • LinkedIn Top Voice in UX

European Parliament

Lexware

Alliander

Otto Group

Axel Springer SE

Vitaly Friedman

20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag

UX Strategy Playbook: How To Build Influence and Drive Impact

Design decisions shouldn’t be guesswork or just ticked off tasks. To build influence, we must speak the language of business — data, impact and strategy.UX Strategy Playbook is a no-fluff, hands-on course designed to help you grow in a strategic design role. It's a cohort for designers, product leads and senior/staff product designers who want to be strategic in their work and make a tangible business impact with its outcomes.You'll learn how to estimate and prioritize UX work, establish Design KPIs and measure UX — for your specific product. Bring your actual project, and by the end of week 4, you will have a finished set of selected UX metrics, KPI tree and even a better UX strategy for your stakeholders.You'll learn how to:<ul><li>Turn business goals into design decisions</li><li>Estimate and prioritize UX work that matters</li><li>Measure UX impact and shape business strategy</li><li>Show value in restrictive environments (B2B, Enterprise)</li><li>Use key business/product metrics, from churn to CLTV</li><li>Build design KPI trees and UX scorecards for your product</li><li>Overcome legacy, mitigate risks, UX debt, low UX maturity</li></ul>Bonus: full access to the video course "Measuring UX" (8h) You'll also get all recordings of all live sessions.

Build influence. Measure success. Drive impact.

UX Strategy and Design Impact

Business KPIs and Product Metrics

UX Scorecards and Design KPIs

Estimate and Prioritize UX Work 

Driving Your Impact

Building Your Influence

Strategic Heads of Design You work hard, but keep hitting a ceiling? You'll learn how to prioritize impactful work and show your UX impact.

Business-Minded Product Leads Your ideas are too vague to prioritize on the roadmap? You'll learn to speak business language and show ROI.

Senior/Staff Product Designers You want to move into a strategic role? You'll learn how to lead the conversation, not just follow the brief.

Ready to break out, navigating new terrain, or finding your footing? Learn the Leadership OS to become the one they can't afford to lose.

18+ yrs leading teams at P&G & LinkedIn

LinkedIn

Procter & Gamble

Co-Active Training Institute

Sudha Ranganathan

18+ yrs leading teams at P&G & LinkedIn | Trained Coach and Workshop facilitator

Something has shifted - and most leaders are wondering what it means for them: Management layers are shrinking. The bar for team leaders is rising. And this is especially acute for leaders who have been in their role for a while without standing out OR for leaders navigating new contexts (new role, org, or leader).What does it take to be indispensable? After 18+ years in calibration rooms, I've codified the skills that separate leaders whom organizations fight to keep from everyone else.I call this the Leadership Operating system and it includes three critical types of acumen:<ul><li>Business acumen to understand what matters and adapt as priorities shift</li><li>Organizational acumen to build influence and reputation with stakeholders that matter (including the most critical one — your manager)</li><li>Leadership acumen to deploy your energy smartly and bring out the best in your team</li></ul>Across 4 sessions, you will walk away with frameworks and exercises to build these muscles WHILE applying them immediately to your own work context.You'll leave with clarity on what matters, who matters, and how to become the leader your company can't afford to lose.Live sessions: 9-12 PT on Apr 18, May 9, May 23 and Jun 6

What Actually Separates Indispensable Team Leaders from Everyone Else

Build business acumen AND stay adaptive as context shifts around you

Prioritize: Reset or sharpen your team's priorities to maximize business impact

Optimize stakeholder partnerships: Drive alignment, influence, and reputation

Manage your manager: Maximize value to and from your most critical stakeholder

Activate impact: Deploy yourself strategically to elevate outcomes that matter

Become a talent magnet: Build a reputation that attracts and retains top talent

This course is designed for people managers leading teams, not individual contributors without direct reports.

You manage a team with direct reports

Expect real work: Conversations with stakeholders and synthesizing insights into templates to apply concepts to your actual context

You're willing to do the work between sessions

This isn't for leaders already thriving at the top. It's for those who see room to level up—and are ready to do the work.

You believe you have room to grow, and WANT to

Ready to Break Out: Team leaders doing the work, getting decent feedback, still getting passed over. Become the one they'd fight to keep.

Experienced Leader, New Context: New team, manager or org structures around you? Reset and prove impact in unfamiliar territory.

Finding Your Footing: Newer team leader? The window to prove yourself is shorter than you think. Build credibility and win fast.

Gain actionable insights to how AI is transforming business strategy and operations.  A highly ranked AI learning accelerator experience.


Veteran, Harvard Instructor, Tech Leader

Harvard University

Barclays

U.S. Naval Academy

Andy Storey MBA MSc

Navy veteran and current Harvard instructor, big tech leadership experience


April  2026

💡 About the Program - What will you learn?Participants will explore how AI technologies can be leveraged to enhance business operations, drive innovation and gain a competitive advantage across various industries. The course combines research-driven theoretical insights with practical applications, case studies and interactive discussions. It is not intended to be a deeply technical learning experience; therefore prior coding expertise or extensive computer science knowledge is not essential. 👨‍🏫 About Your Instructor - Who is Andy Storey?Andy Storey is a Navy veteran and former Senior Director of Labs at Harvard’s Digital Data Design Institute, a global research center focused on leveraging AI and digital technologies to advance business and society.With extensive leadership experience across government, finance and technology sectors, Andy actively teaches at Harvard University. After leaving Meta, he joined ByteDance to build and lead the Global Resilience Operations and Critical Incident Management teams at TikTok.You can find out more at Andy's LinkedIn profile here:🔗 https://www.linkedin.com/in/andy-storey/

Gain actionable insights from the frontiers of academic research and industry


Understanding key AI concepts and enabling technology

Identify different types of AI applications

Evaluate digital and AI readiness in your organization

Introduction to AI Product Management

Creating a strategy aligned to your business objectives

Explore AI applications across different business functions

An understanding of fundamental business, general management and computer science principles is recommended.

⁉️ What do I need to get the most of the program?

Mid-career professionals seeking to build their knowledge of AI applications across industry

Business leaders and entrepreneurs seeking to understand how to evaluate AI opportunities within their organization

Executives wishing to assess technical and organizational requirements for AI initiatives, then create frameworks for responsible deployment

Learn to lead with clarity under pressure. Build a crisis plan, craft first-hour messages, and protect your organization’s reputation.

Crisis Communications Strategist

Kathryn Kolaczek

Crisis strategist teaching you to lead with clarity, control, and confidence.

Cohort 2

Students will leave this course with the confidence and practical skills to navigate any crisis with clarity and control. They’ll master the core fundamentals of crisis communications—from recognizing early warning signs and managing stakeholder expectations to crafting timely, credible messages and guiding recovery with integrity. By the end, students will not only understand how to respond under pressure but how to lead with calm, credibility, and purpose.

Master the Fundamentals of Crisis Communications with Confidence and Clarity

Spot risks before they become crises

Build a crisis-ready plan (and team)

Write under pressure with confidence

Align messages across stakeholders

Handle media moments like a pro

Run response drills and improve fast

PR or marketing pro seeking a clear, proven framework to lead crisis response with confidence.

Community-focused leader needing tools to protect trust and guide transparent crisis response.

Senior leader aiming to protect reputation and lead teams calmly through high-stakes crises.

Learn how to stand out, get real responses, and turn investor interest into commitments.

Strategy

Cohort-based courses

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