David Pereira

How to Overcome the Top 5 Product Strategy Mistakes

Value Rebels

Virtual Identity

limango

Windeln

Evino

Product Coach, Keynote Speaker, Book Author

Often teams fall prey to common traps with product strategy. Let's uncover such traps and get you ready to overcome them

Clarity on what breaks product strategy

You will have real-world examples of product strategy and understand why they work well

Understanding of what a sound strategy looks like

You will learn how to assess how good your product strategy is

Product strategy assessment

AI is decimating old business models overnight. Go beyond demos and learn the frameworks to build a lasting competitive moat and win.

 Product, Codex at OpenAI

Rohan Varma

Product Leader - Codex at OpenAI | Ex-Cursor's First PM.

Cohort 2

Cohort 3

When everyone has the same APIs, strategy is your only true advantage.Models are becoming commodities and features are copied in days. The winners won't be those with the best engineering, but those with the best Strategic Contrast.Designed for Senior Leaders, VPs, and Founders, this executive workshop moves beyond "demos" to focus on the hard truths of AI economics.What we cover:<ul><li>The Moat Crisis: Why data isn't enough and how to build "Contextual Moats."</li><li>The P&amp;L Trap: Structuring unit economics for profitability, not just growth.</li><li>The "Full-Stack" Strategy: Aligning data, roadmap, and GTM.</li></ul>Outcome: Produce your AI Moat Blueprint™—a rigorous strategic document reviewed personal by our Product Team.⚡️ BEST VALUE: Executive Track We have combined Maven's #1 most popular AI courses into a single executive track. The rational high-leverage move: Secure 24-month all-access to the complete suite ($10,000 Value). Take and retake any cohort.<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://maven.com/product-faculty/ai-product-management-certification">AI Product Management ($2,500)</a></li><li>AI Product Strategy for Leaders ($2,500)</li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://maven.com/product-faculty/ai-product-leadership-training">AI Product Leadership ($5,000)</a></li></ul>👉 <a target="_blank" rel="noopener noreferrer nofollow" href="https://buy.stripe.com/4gMaEZbgVam48Q00pVdnW0a?prefilled_promo_code=EXECTRACK">Secure the Executive Track for $4,995</a>

When everyone has the same APIs, your strategy is your only true advantage.

Build a defensible AI Moat that isn't just a "better model"

Manage an AI P&L and avoid the "Pilot Purgatory" trap

Architect a "Full-Stack" AI Strategy beyond just features

Gain Board-level buy-in with rigorous strategic clarity

Master the new AI GTM Playbook for pricing and packaging

Navigate the 4 Layers of AI Disruption to spot opportunities

This course is for experienced leaders (PMs, Eng, Founders) accountable for product success. It is not a foundations course for beginners.

Advanced Program Prerequisites

Senior Product Leaders (VPs, Directors):Your roadmap is obsolete. Get the frameworks for building a defensible moat and managing an AI P&amp;L.

For Eng. &amp; Tech Leaders: Your tech advantage is temporary. This is the playbook for connecting engineering to a winning business strategy.

For Founders &amp; C-Suite: Strategy is your only durable advantage. This is the playbook on building a profitable company, not just a produc

You will learn how to make and recommend strategic decisions grounded in business reality -  not feature logic.

ex-Product Exec @Spryker, Commerce, eBay

Spryker Systems

BigCommerce

eBay Inc.

PayPal

Elena Leonova

Founder & CPO, OneRank.io,  ex-CPO @ Spryker, VP of Product @ BigCommerce

At senior levels, product leadership stops being about having the best answers. It becomes about being trusted with decisions. You’re expected to connect product bets to revenue, cost, and risk — and defend those decisions under pressure.But most product leaders were never taught how those decisions are actually made.So decisions move forward without you. Not because you lack context. But because others are framing the business problem more clearly. They connect strategy to financial reality, risk, and trade-offs. And their judgment lands.This course exists to change that. This is a 6-week, high-touch cohort where your judgment is tested the way it's tested in leadership rooms.You will practice making strategic decisions through real scenarios:• diagnosing business pressure • translating KPIs into strategic bets • navigating financial tradeoffs • defending strategic decisionsYou won’t just learn frameworks. You will apply them live and receive direct feedback on whether your reasoning holds up.It’s judgment that holds when the stakes are real — and the room is deciding whether to trust you. If you want to move from executing strategy to shaping it, this is where that shift happens

Think like a VP before you become one. Ground Product Strategy in business.

Understand the business before building the strategy

Use financial metrics to guide strategic decisions

Build a credible, business-backed product strategy

Present strategy to executives and boards

Partner effectively with Sales, Marketing & Customer Success

Lead with strategic judgment & influence without authority

You already operate as a Senior or Principal PM or Product Lead. You don’t need help shipping, running discovery, or managing teams

Strong Product Execution Fundamentals

You’re used to making calls with partial information, competing metrics, and real tradeoffs. You understand the importance of judgment

Comfort Making Decisions with Imperfect Data

Your judgment is - or soon will be - evaluated by executives, boards, or clients. You’re responsible for explaining why a decision is right

Accountability for Strategic Decisions

Senior &amp; Principal PMs who already deliver at a high level and want to be trusted with larger, riskier decisions - not just execution

Group PMs, Directors, and above who own strategy, make real tradeoffs, and defend decisions under executive scrutiny

Product consultants, coaches, and advisors who want to bring executive-level judgment to their client work and recommendations

Gain Strategic Engineering Advantage in the age of AI

Product Leader with 15+ years experience

Mihaela Draghici

Engineering Leader 20 years experience

Daniel Ghilea

Engineering Leader 20+ years experience

PublicisSapient Cohort

June Cohort

A half-day workshop, designed for senior engineers who want move from the "how" of engineering to the "why" of business impact and get a competitive advantage in a time when AI is making pure execution less differentiated. ----At senior level, the ceiling is rarely technical. You’re a strong engineer. You're already great at execution.You write solid code and review code at a high standard.You solve hard technical problems.You design scalable systems. You ship complex features.ButYou may struggle to:<ul><li>Connect architecture decisions to revenue or risk.</li><li>Challenge roadmap choices using business language.</li><li>Influence prioritisation without positional authority.</li><li>Translate technical language into strategic urgency.</li><li>Participate meaningfully in discovery discussions.</li></ul>The result?That limits your influence, your growth, and your impact as a strategic contributor.Because no one trained you in product thinking from an engineering lens. To move into strategic alignment, you need to stop treating product sense as a "PM skill" and start considering it as a technical optimisation for business impact.This workshop is designed to bridge the gap between code and commercial reality.

Learn how to connect technical decisions to business impact, speak clearly in strategy talks, and influence what gets built, not just how.

Understand what product sense really means

Understand the hierarchy of decision layers: Strategy To Roadmap To Backlog

How to choose and implement the right metrics

Speak the language of product and business confidently

Senior Engineers &amp; Tech Leads already making architecture decisions who want more influence over product and roadmap decisions.

Aspiring Staff / Principal Engineers who need to move from execution to shaping technical and product strategy.

Engineers stepping into leadership who are expected to contribute to business and roadmap discussions, but were never taught how.

Make high-stakes product calls with clarity to earn a bigger scope and influence

Product & Design Leader at Owtcome

Owtcome

Krasi Bozhinkova

Product & Design Leader, turning product success into repeatable growth

July 2026

The gap between mid-level and senior is not knowledge. It is judgment. The ability to make the call earlier, with less certainty, and explain why it matters in terms the business cares about.You may already have strong instincts, but instincts alone don’t earn trust. What gets your work second-guessed is not always that someone else is right. It is that they can connect the decision to adoption, retention, revenue, or strategic advantage more clearly than you can.This course is about closing that judgment gap. You will learn how to identify the real decision inside a messy debate, name the trade-off others avoid, and defend your logic before perfect data arrives. It blends product, design, and business thinking because role boundaries are disappearing and the expectation to make an impact has never been higher.The goal is to become the person leadership brings in earlier, trusts with harder problems, and gives a bigger scope.

Make high-stakes product decisions with clearer logic, stronger conviction, and language that leadership can trust.

Frame the real decision behind a messy debate

Build for critical user needs without waiting for perfect data

Know when to improve, pivot, or rethink your roadmap

Connect every product and design decision to a growth loop

PMs, designers, and cross-functional leaders with 3-5 years of experience, working through ambiguity, trade-offs, and business outcomes.

Level of experience

Bring one live product, feature, or strategic decision to apply the course directly to your own context.

What to prepare

This course is designed for practitioners who want to make better product decisions in AI-shaped markets, not to teach a specific AI tool.

No technical AI background required

Mid to Senior level PMs stuck in execution mode who want to become the senior person leadership trusts to make the harder decisions

Designers who are strategic but can't articulate it and lose the argument when they don’t connect the decision to business impact.

Developers stepping up to own a product area, who need a repeatable way to make hard decisions with incomplete information.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Welcome and Session Introduction

Interactive Poll: Common Strategy Mistakes

Defining Product Strategy and Its Core Elements

The Cost of Poor Strategy and Unused Features

Mistake #1: The Copycat Strategy (Antidote: Differentiation)

Mistake #2: Everything Matters Equally (Antidote: Ruthless Prioritization)

Mistake #3: Frequent, Unfocused Change (Antidote: Evolutionary Consistency)

Mistake #4: Refusing to Change (Antidote: Flexibility)

Mistake #5: All-In Bets (Antidote: Rapid Experiments)

Summary and a Practical Strategy Framework

Announcing the "Unleashing the Power of Strategy" Course

Live Q&A Session

Product managers who drive strategy, development, and launch of products.

Setting strategic direction, making high-stakes decisions, and translating vision into execution.

How to Overcome the Top 5 Product Strategy Mistakes

What you'll learn

Why this topic matters

You'll learn from

David Pereira