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Learn a clear process for discovering, defining, and delivering impactful product stories.

Head of Storytelling @ Ingrid & OWOW

adidas

Babbel

ASICS

ARION

Elliott Rayner

Head of Storytelling @ OWOW.
Founder of productstorytelling.io

Q1 Product Storytelling Cohort

Q2 Product Storytelling Cohort

The best products rarely win. The best product stories almost always do.True product marketing isn’t just about features or funnels — it’s about creating value and delivering that value to a market that truly cares.To do that, you need more than strategy. You need story.This cohort is based on the book The Story Engine and built around The Product Narrative Canvas — a framework designed to help you discover, define, and deliver effective product stories that connect emotionally and convert commercially.In this cohort, we go beyond theory to master the science of storytelling — exploring how the right narrative can turn prospects into customers and customers into advocates. You’ll learn how to break down the complex into simple, make the ordinary sound extraordinary, and build trust and empathy that move audiences to act.Across a series of sessions, we’ll dig into the science of storytelling and the psychology behind persuasion, breaking down how great stories simplify complexity, make the ordinary sound extraordinary, and build trust that turns audiences into advocates with product stories that are impossible to ignore.

“Without narrative, even great products get lost in the noise”

How to Discover your Product Narrative

How to Define your Product Narrative

How to Delivery your Product Narrative.

Marketing teams looking to build stories to maximise their GTM campaigns.

Product teams looking to to embed great stories into their products and features.

Growth teams looking to create stories that cut through the market noise.

Map recurring revenue tasks, design AI workflows, and deploy live agents — built around your role in three hands-on sessions.

Revenue Exec and AI Coach

Diligent

Apple

Klue

Rogers

Jody Geiger

Revenue Exec with real experience building and leading AI-first Revenue Orgs.

Cohort 4

Cohort 6

54% of sellers consider themselves AI-proficient. Only 10% actually are.Most sellers use AI personally. Nothing transfers to the job. Meanwhile, 70% of the workweek goes to non-selling tasks: prep, research, admin, follow-up.There are three levels of AI in revenue work: Chat: you ask, it answers. Copilot: AI works inside your actual workflows. Agents: AI runs repeatable tasks on your behalf.Most sellers never get past level one. Staying there has a cost. The quota gap between sellers with AI systems and those without is measurable and widening.Revenue Drivers moves you through all three.This isn't a module to watch, it's a live build workshop. You leave with a working Revenue AI Vault, deployed workflows built around your actual role and accounts and a live Agent.Sellers who make this shift are 3.7x more likely to hit quota and 2x more likely to exceed targets. AI-enabled teams see 30%+ higher win rates.Revenue Drivers participants have cut prep time from 10 hours to 10 minutes and outbound effort by 90%. AI expertise doesn't happen organically. It has to be engineered.(Sources: Section AI Proficiency Report 2025 | Salesforce State of Sales 2024 | Gartner | Bain 2025)

Most sellers are stuck at chat. This moves you to copilot, then to agents.

Map your revenue work as a system.

Build your revenue AI Vault.

Design workflows that run without you.

Delegate clearly, not vaguely. 

Deploy a live agent in your tools. 

Leave with a system.

Quota Carrier (sellers, partner mgrs, biz dev): Want to use AI for more than writing emails, but don't know how to get started.

System Orchestrator: (Enablement, PMM, Rev Ops) Wondering where AI can help with messaging, coaching, and reporting.

Manager (sales leaders, team leads): Wanting to use AI to coach reps faster, inspect deals with clarity, and improve forecast accuracy.

Your career depends on becoming a Gen Operator: a generalist ready for the AI era. 

This course teaches you how.

Cohort 2

Founder | Growth Operator |20k+ Students

Relay.app

Project A

Università Bocconi

Esade

Ethermail.Ethermail

Pietro Montaldo

Creator at AI for Non-techies Newsletter | Top Voice on AI for Growth Systems

Cohort 1

Cohort 3

The role of Growth Marketers and Operators has fundamentally changed. It’s hard to stay competitive when you’re stuck manually scouting LinkedIn, copy-pasting data, or fighting with complex tools (like N8N) that feel like rocket science.This course will fast-track your evolution from a manual grinder to an AI-augmented operator.<ul><li>You’ll learn how to treat AI agents as instruments to extend your capabilities, not magic buttons that replace your judgment.</li></ul><ul><li>You’ll see exactly how I use these tools to multiply my own output, build alongside me live, and debunk the myth that you need to be a coder to use them.</li></ul><ul><li>You’ll walk away with 3 working systems, the confidence to adapt them to your specific needs, and a library of templates to scale your operations immediately.</li></ul>Approach:<ul><li>20% Theory, 80% Practical Building</li><li>Small Cohorts (10-20) to maximize learnings</li><li>100% Live Sessions and office hours</li><li>1:1 Coaching at the end of the course (valued $400/hours)</li></ul>Former Google Director of PM will join us for an exclusive guest speaker session on AI agents.

Become a high-leverage Growth Operator in 4 weeks (without tech headache)

Develop a Modern Growth POV to More Effectively Lead Teams Today

Learn the Fundamentals of AI Agents

Gain Confidence to Build & Extend AI Systems

Build an Agent to Reverse Engineer Competitors’ Organic GTM (monthly)

Build an Agent to Automate Opportunity Discovery on Reddit

Build an Agent to Automate Opportunity Discovery on LinkedIn

You should be familiar with ChatGPT or other LLMs in your day-to-day.

Basic Prompting Skills

Free Relay.App Account

No coding experience, technical background, or previous AI knowledge required. We translate complex concepts into language you understand.

What you DON'T need:

Non tech-professionals (marketing, sales, gtm) wanting to become the 1% AI leaders &amp; operators in the workplace

Agency Leaders, Entrepreneurs &amp; Business owners looking to build businesses as scalable, growth machines

No coding or tech skills required!

A practical, end-to-end playbook for running influencer campaigns across both B2B and B2C at fast-moving tech and AI companies.

 Head of Influencer Marketing, Wix

Sarah Adam

Head of Influencer Marketing @ Wix

You may be expected to “do influencer marketing” at your company, but no one really shows you how. Maybe you’ve run a few one‑off campaigns without a clear strategy, process, or way to prove impact. Meanwhile, your manager wants “results,” sales wants leads, and finance wants justification.This course exists to solve that.Over 4 live sessions, you'll learn a unified, end-to-end framework for planning, executing, and measuring influencer campaigns across both B2B and B2C. You'll start building a single, scalable influencer engine that delivers results on both sides.<h3>What's included:</h3><ul><li>4 live sessions (April 13, April 16, April 20, April 23)</li><li>1:1 session with Sarah (optional)</li><li>Feedback from Sarah on your homework (optional)</li><li>Access to the content whenever you need it</li><li>Join a community of influencer marketers at tech/AI companies</li></ul>

How to plan and run B2B and B2C influencer campaigns built for AI & Tech brands

Build a Unified Campaign Foundation

Find and Engage Creators for Both Audiences

Execute Campaigns That Work at AI-Company Speed

Measure, Attribute, and Scale

Influencer Marketing Managers at Tech/AI companies who have started running campaigns but need a sharper framework good for B2B and/or B2C

Growth/Partnerships Managers expanding into influencer marketing at a tech/AI company, looking for a proven end-to-end playbook

Brand/Social Media Managers at Tech/AI startups who are being asked to build an influencer program and want to get it right from the start

GTM

Cohort-based courses

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