Strategic Localization - Mastering Influence and Global Impact
4.7 (33)
4 Weeks
·Cohort-based Course
Enhance your skills in aligning localization with business goals, influencing stakeholders, and delivering strategic international growth.
Strategic Localization - Mastering Influence and Global Impact
4.7 (33)
4 Weeks
·Cohort-based Course
Enhance your skills in aligning localization with business goals, influencing stakeholders, and delivering strategic international growth.
Previously at
Course overview
Transform your localization strategy & drive international growth
Unlocking international growth is essential for creating successful companies. Realize the full potential of your localization strategy by learning how to align it with your company goals. Craft a better story for your localization ambitions and influence senior leaders at your organization.
Is your localization team consumed with fire-fighting and reactive, tactical work? Take the time to get a fresh perspective on how your localization team can impact company strategy and identify specific changes you can make to achieve real, practical results.
We'll highlight case studies and examples from GoDaddy, Shopify, Stripe, Dropbox, Canva, SurveyMonkey and more.
Why take this course? In this course, you will learn from industry leaders, Kevin and Pavel, who will share their experience creating localization strategy and driving international growth. You will also have the opportunity to learn from industry peers during live group discussions.
Who is this course for
01
Localization leaders who want to increase their strategic influence & impact among senior leaders.
02
Ambitious localization individual contributors who want to accelerate their career and deepen their expertise in localization strategy.
03
Product Managers and Marketers who want to develop strategies to drive international product growth.
What you’ll get out of this course
7 hours of live sessions to up-level your strategy
Gain the skills to align localization strategy with overall business goals, driving strategic impact and growth.
Build a playbook for success with 8 practical projects
Create a playbook that transforms your strategy into action. Refine your KPIs, create a roadmap, and measure impact of your contributions and continuous improvements.
Balance efficiency and scalability
Streamline processes, optimize workflows, and strike the right balance between cost, quality, and time.
Enhance your communication and influence
Learn how to articulate the value of localization using metrics and success stories. Discover how to influence key stakeholders across your company.
Elevate your international customer experience
Understand the significance of true localization across the entire customer journey and use effective tactics to drive adoption among international users.
What’s included
Live sessions
Learn directly from Kevin O'Donnell & Pavel Soukenik in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
4 live sessions • 12 lessons • 9 projects
Week 1
Sep
18
Module 1
Foundations of Localization Strategy
Week 2
Sep
25
Module 2
Creating Effective Stakeholder Engagement & Influence
Week 3
Oct
2
Module 3
Putting Strategic Localization into Practice
Week 4
Oct
9
Ask Me Anything
Ask Me Anything
Bonus
Two 1:1 Consultations
4.7 (33 ratings)
What students are saying
What people are saying
María Caravaca Gómez
Paula Martinez
Iara Altkorn
Mark Neustadt
Rachel Varnergardner
Ana Mandic
Meet your instructors
Kevin O'Donnell
Kevin O'Donnell
International Growth Advisor
Kevin O’Donnell is an international expansion and growth advisor with extensive experience in B2B product and growth leadership.
- VP International Growth at Dropbox
- VP Product at Nitro, a Document Productivity SaaS leader
- Head of Translation Systems at Microsoft
Kevin writes about international growth at https://global10x.substack.com/
Pavel Soukenik
Pavel Soukenik
Localization Leader and Educator
Pavel's focus on innovative solutions and commitment to excellence earned him prestigious awards, including a Microsoft Supplier of the Year Award and Instructional Excellence Award from the University of Washington.
- Lecturer, University of Washington
- Head of Global Solutions, Acolad
- Executive Director, Webhelp
- VP of Strategic Accounts, Moravia
Join an upcoming cohort
Strategic Localization - Mastering Influence and Global Impact
Cohort 6
$790
Dates
Payment Deadline
Course schedule
2-3 hours per week
Cohort 6: Thursdays, September 18–October 9, 2025
8:00am–10am PDT
September 18: Foundations of Localization Strategy
September 25: Creating Effective Stakeholder Engagement & Influence
October 2: Putting Strategic Localization into Practice
October 9: Ask Me Anything Session with Kevin & Pavel (8–9am PDT)
Global Growth Teardown (150+ pages)
Free collection of 12 deep dives into the international experience of leading companies, including Stripe, Shopify, Nike, SurveyMonday and more.
150+ pages of analysis and screenshots highlighting international growth best practices in action and opportunities for improvement.
Learn from innovative hyper-localization and global growth tactics that can help you improve your international experience.
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course focuses on industry examples and practical applications through live sessions, workshops, and interactions with other like-minded peers.
Develop your own implementation playbook
Through project work in and between sessions, develop your own playbook that will serve as a roadmap for implementing the takeaways from the course.
Personal 1:1 follow-up consultations
Participants have access to two 30-minute consultation calls within one year from completing the course.
Frequently Asked Questions
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Join an upcoming cohort
Strategic Localization - Mastering Influence and Global Impact
Cohort 6
$790
Dates
Payment Deadline