Strategic Localization - Mastering Influence and Global Impact
4.7 (10)
3 Weeks
·Cohort-based Course
Enhance your skills in aligning localization with business goals, influencing stakeholders, and delivering strategic international growth.
Strategic Localization - Mastering Influence and Global Impact
4.7 (10)
3 Weeks
·Cohort-based Course
Enhance your skills in aligning localization with business goals, influencing stakeholders, and delivering strategic international growth.
Previously at
Course overview
Transform your localization strategy & drive international growth
Unlocking international growth is essential for creating successful companies. Realize the full potential of your localization strategy by learning how to align it with your company goals. Craft a better story for your localization ambitions and influence senior leaders at your organization.
Is your localization team consumed with fire-fighting and reactive, tactical work? Take the time to get a fresh perspective on how your localization team can impact company strategy and identify specific changes you can make to achieve real, practical results.
We'll highlight case studies and examples from GoDaddy, Shopify, Stripe, Dropbox, Canva, SurveyMonkey and more.
Why take this course? In this course, you will learn from industry leaders, Kevin and Pavel, who will share their experience creating localization strategy and driving international growth. You will also have the opportunity to learn from industry peers during live group discussions.
Who is this course for
01
Localization leaders who want to increase their strategic influence & impact among senior leaders.
02
Ambitious localization individual contributors who want to accelerate their career and deepen their expertise in localization strategy.
03
Product Managers and Marketers who want to develop strategies to drive international product growth.
What you’ll get out of this course
7 hours of live sessions to up-level your strategy
Gain the skills to align localization strategy with overall business goals, driving strategic impact and growth.
Build a playbook for success with 8 practical projects
Create a playbook that transforms your strategy into action. Refine your KPIs, create a roadmap, and measure impact of your contributions and continuous improvements.
Balance efficiency and scalability
Streamline processes, optimize workflows, and strike the right balance between cost, quality, and time.
Enhance your communication and influence
Learn how to articulate the value of localization using metrics and success stories. Discover how to influence key stakeholders across your company.
Elevate your international customer experience
Understand the significance of true localization across the entire customer journey and use effective tactics to drive adoption among international users.
This course includes
4 interactive live sessions
Lifetime access to course materials
12 in-depth lessons
Direct access to instructor
8 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Strategic Localization - Mastering Influence and Global Impact
Course syllabus
Week 1
Sep
4
Module 1
Foundations of Localization Strategy
Week 2
Sep
11
Module 2
Creating Effective Stakeholder Engagement & Influence
Week 3
Sep
18
Module 3
Putting Strategic Localization into Practice
Post-course
Sep
25
Ask Me Anything
Ask Me Anything
Bonus
Two 1:1 Consultations
4.7 (10 ratings)
What students are saying
What people are saying
María Caravaca Gómez
Paula Martinez
Iara Altkorn
Mark Neustadt
Rachel Varnergardner
Ana Mandic
Meet your instructors
Kevin O'Donnell
International Growth Advisor
Kevin O’Donnell is an international expansion and growth advisor with extensive experience in B2B product and growth leadership.
- VP International Growth at Dropbox
- VP Product at Nitro, a Document Productivity SaaS leader
- Head of Translation Systems at Microsoft
Kevin writes about international growth at https://global10x.substack.com/
Pavel Soukenik
Localization Leader and Educator
Pavel's focus on innovative solutions and commitment to excellence earned him prestigious awards, including a Microsoft Supplier of the Year Award and Instructional Excellence Award from the University of Washington.
- Lecturer, University of Washington
- Head of Global Solutions, Acolad
- Executive Director, Webhelp
- VP of Strategic Accounts, Moravia
Be the first to know about upcoming cohorts
Strategic Localization - Mastering Influence and Global Impact
Course schedule
2-3 hours per week
Cohort 3: Wednesdays, September 4–25, 2024
8:00am–10am PDT
September 4: Foundations of Localization Strategy
September 11: Creating Effective Stakeholder Engagement & Influence
September 18: Putting Strategic Localization into Practice
September 25: Ask Me Anything Session with Kevin & Pavel (8–9am PDT)
Strategic Localization Playbook
Six practical tools for defining and executing your own international and localization strategy in one free PDF.
These tools and additional critical topics to help you advance strategic localization at your company are discussed in detailed in the Strategic Localization: Mastering Influence and Global Impact course.
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course focuses on industry examples and practical applications through live sessions, workshops, and interactions with other like-minded peers.
Develop your own implementation playbook
Through project work in and between sessions, develop your own playbook that will serve as a roadmap for implementing the takeaways from the course.
Personal 1:1 follow-up consultations
Participants have access to two 30-minute consultation calls within one year from completing the course.
Frequently Asked Questions
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