Saurabh Gupta

How to Spot Non-obvious Insights

Oracle

Vodafone

HSBC

Reuters

Design Strategist for Vodafone, Discovery+, EY & more, Red Dot & iF Award Winner

The obvious answer is usually wrong. Learn to strip a problem to its roots and ask what everyone else stopped asking.

Stop being fooled by the obvious answer.

Intuition isn't magic, it's pattern recognition. Learn to train it deliberately so it becomes a tool you can trust.

Sharpen your gut until you can trust it.

The best insight-generators aren't smarter. They're more consistent. Learn to build a practice that compounds over time.

Turn insight from a lucky moment into a daily habit.

This is not a course you complete. It's a practice you begin. The skill of hearing what your market needs before they have words for it.

Cohort 8

AI Research Leader •Ex-Meta, Uber, Apple

Uber

Apple

Google

Canvas8

Abi Awomosu

AI Research Leader • Ex-Uber, Meta •  Bestselling Author of 'How Not to Use AI'

Cohort 7

Cohort 9

Most practitioners don't struggle with access to data. They struggle with knowing what matters — and AI made it worse, not better.Most AI research courses teach extraction: summarize quicker, automate the asking, replacing the human with the synthetic.The Billion Person Focus Group® does the opposite. You use AI as a listening partner to access patterns from places where people actually gather and speak unfiltered— forums, communities, support tickets, sales calls, product data.Triangulate across sources. Bring receipts. Then hand off what you find to surveys, interviews, or experiments.Discovery first. Validation second.This isn't "move fast and break things." It's see first—act once.In two days, you’ll apply this to a real high-stakes decision and leave with:<ul><li>Visual market landscape maps</li><li>3–5 decision-ready hypotheses</li><li>A ready-to-run Listening OS — agents, workflows, cookbooks — customized to your market</li><li>A validation plan you can execute Monday</li></ul>And you keep everything — for the next launch, the next client, the next pivot. Stop renting insights. Start owning the capability.

See what your market really needs — before it's obvious or too late.

See your market as it actually exists— not how dashboards flatten it

Identify emerging market trends before they become mainstream.

Hear what your market needs before they have words for it

Assemble AI advisors that shape decisions  — not yes-machines who confirm

Move at AI speed and still trust what comes back

Stop renting insights or more AI tools — develop internal intelligence you keep

The course is taught primarily using Claude, but the methodology works across platforms. No technical skills required.

Familiarity with AI tools — you've used ChatGPT, Gemini, Claude or similar. 

Researchers &amp; Insights Professionals. AI tools summarise fast but insights got thinner. You used to find the unexpected. This brings it back

Strategists, Marketers &amp; Consultants. You're paid to see what's next but AI gives you what's already obvious. This is how you see first.

Founders, Product Leaders &amp; Builders. You build for people but somewhere you stopped hearing their needs. This is the direct line back.

Stop boiling the ocean, capture requirements in a repeatable way. Requirements your stakeholders love and data teams can build from

Creator of Information Product Canvas

Shane Gibson 

Creator of the Information Product Canvas, 10+ years coaching data teams

This cohort is suitable for people in US timezones

US April 2nd (8am - 1pm PST / 9am - 2pm MST / 10am - 3pm CST / 11am - 4pm EST)

This cohort is suitable for people in UK and EU timezones

UK / EU April 30th  (9am - 2pm GMT / 11am - 4pm EET)

“Thats not what I wanted”“But thats what you asked for!” If this sounds familiar, then chances are your struggling with some of the following: 🚩 Your stakeholders and your data team seem to be speaking VERY different languages 🚩 Gathering data requirements takes too long 🚩 The process of gathering data requirements is not fun for you or your stakeholders 🚩 Your stakeholders needs and your data requirements are full of ambiguity (no matter how hard you try) 🚩 Your data team cannot work out what to build from the data requirements you capture 🚩 Your data requirements are full of the what, but not the why 🚩 You capture screeds of detailed data requirements that are never used In my 1 x 5-hour masterclass workshop, you will learn learn how to solve these problems by using the Information Product Canvas pattern to gather data requirements in 30 minutes or less, using a shared language. ✨ Become the data universal translator in your organisation✨ Capture needs clearly and quickly with a proven template✨ Get fast stakeholder feedback while you are in the room✨ Give the team enough to build, without noise and distraction✨ Build trust by linking requirements to real actions and actions

How many times have you heard this.... 

Become the data universal translator in your organisation

Capture stakeholder needs and data requirements

Empower data teams with everything that they need to build

Create trust within your stakeholders

This is a live course. Over 50% of the course is hands on team work going through a case study to "learn by doing".

You need to attend the live session in person to participate

You need to attend the live session in person to participate. Access to the content is available on the companion website after the course.

The course is not recorded

Any automated AI transcription bot will not be accepted into the session.

No "AI Bots"

Business Analysts who are gathering data requirements on behalf of their data teams

Data Product Managers who need to define and prioritise the data work coming up

Data Analysts who want to agree upfront the outcome of the work they are about to do for their stakeholder

Ready to break out, navigating new terrain, or finding your footing? Learn the Leadership OS to become the one they can't afford to lose.

18+ yrs leading teams at P&G & LinkedIn

LinkedIn

Procter & Gamble

Co-Active Training Institute

Sudha Ranganathan

18+ yrs leading teams at P&G & LinkedIn | Trained Coach and Workshop facilitator

Cohort 1

Something has shifted - and most leaders are wondering what it means for them: Management layers are shrinking. The bar for team leaders is rising. And this is especially acute for leaders who have been in their role for a while without standing out OR for leaders navigating new contexts (new role, org, or leader).What does it take to be indispensable? After 18+ years in calibration rooms, I've codified the skills that separate leaders whom organizations fight to keep from everyone else.I call this the Leadership Operating system and it includes three critical types of acumen:<ul><li>Business acumen to understand what matters and adapt as priorities shift</li><li>Organizational acumen to build influence and reputation with stakeholders that matter (including the most critical one — your manager)</li><li>Leadership acumen to deploy your energy smartly and bring out the best in your team</li></ul>Across 4 sessions, you will walk away with frameworks and exercises to build these muscles WHILE applying them immediately to your own work context.You'll leave with clarity on what matters, who matters, and how to become the leader your company can't afford to lose.Live sessions: 9-12 PT on Apr 18, May 9, May 23 and Jun 6

What Actually Separates Indispensable Team Leaders from Everyone Else

Build business acumen AND stay adaptive as context shifts around you

Prioritize: Reset or sharpen your team's priorities to maximize business impact

Optimize stakeholder partnerships: Drive alignment, influence, and reputation

Manage your manager: Maximize value to and from your most critical stakeholder

Activate impact: Deploy yourself strategically to elevate outcomes that matter

Become a talent magnet: Build a reputation that attracts and retains top talent

This course is designed for people managers leading teams, not individual contributors without direct reports.

You manage a team with direct reports

Expect real work: Conversations with stakeholders and synthesizing insights into templates to apply concepts to your actual context

You're willing to do the work between sessions

This isn't for leaders already thriving at the top. It's for those who see room to level up—and are ready to do the work.

You believe you have room to grow, and WANT to

Ready to Break Out: Team leaders doing the work, getting decent feedback, still getting passed over. Become the one they'd fight to keep.

Experienced Leader, New Context: New team, manager or org structures around you? Reset and prove impact in unfamiliar territory.

Finding Your Footing: Newer team leader? The window to prove yourself is shorter than you think. Build credibility and win fast.

You'll learn skills that have helped >1000 of Shreyas' students build successful products, craft compelling strategies, get hired/promoted.

Cohort 22

Advisor to founders. Product builder.

Stripe

Anthropic

Riverside.FM

Shreyas Doshi

Built successful products at Stripe, Twitter, Google. Advisor to founders & CEOs

March 2026

May 2026

Product Sense is the ability to usually make correct product decisions, both macro &amp; micro, even in the face of major ambiguity.A common misconception regarding Product Sense is that it is something you either have or you don't.In reality, you can significantly improve your Product Sense by understanding and practicing a number of principles of human motivation, behavior, and creativity.People who level up on their Product Sense tend to build more successful products, features, and teams. This in turn helps them substantially grow their impact, scope, and lifetime income.<a target="_blank" rel="noopener noreferrer nofollow" href="https://testimonial.to/shreyas-improving-your-product-sense-course/all">Product Sense is a skill and thousands of highly talented &amp; accomplished product people have leveled up greatly on this skill by taking this course</a><ul><li>70% of students, after they see the magic of this course, wish they had enrolled for the course much earlier than they did</li><li>Hundreds of product-focused founders and CEOs have taken this course. Many CEOs have sent their entire company to this course after taking it themselves</li><li>40% of students who take the course first heard about it from a friend or colleague who took it</li></ul>In the AI age, nothing matters more than Product Sense. Learn it. Sharpen it. Master it. Apply it &amp; win.

Product Sense is the main skill that matters in the AI age for product builders.

What makes users choose your product, what gets in the way, what nudges work

How to conceive correct & compelling ideas for your product strategy and plans

How to do correct Positioning & Segmentation for your product and communicate it

Build better Taste & convey your Taste in ways that is actionable for your team

20 specific Product Creativity Techniques to build better products & experiences

You will develop skills for everything above in ways you can immediately apply

Folks who are are involved in content creation, coaching, teaching, or other such side hustles should not enroll. We seek 110% product focus

This course is NOT FOR everyone

It is almost certainly the most advanced product course out there, suited for founders & advanced career folks in PM, Design, Eng, Data, etc

This IS NOT a beginner or intermediate level course

If yes, it will likely be transformative. But it IS NOT for folks who like to outsource their thinking to others and just follow directions

It is FOR YOU if you like to think for yourself and truly want to win

Product-focused startup founders &amp; CEOs who want to improve their ability to make more correct product decisions. Pre-PMF &amp; just post-PMF.

Talented Product Managers, Designers, Engineers, Data Scientists, Ops/Mktg folks who want to take their Product Sense to the next level.

Senior product leaders across PM, Design, Analytics, Eng, Ops, Mktg, etc. Many product team leaders (P-D-E) also take this course together.