Free Lesson
Research Audiences Who Ignore Surveys (with AI)
45 min
Jan 28, 2026 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
See what surveys can't reveal
Watch a live demo of AI listening to forums, comments, reviews—where people confess what they'd never tell a researcher
Understand why your best customers avoid research
Learn why high-value audiences actively evade surveys and interviews and where they actually share what they're thinking
Identify three places your audience speaks freely
Walk away with specific digital territories where your market shares unfiltered truth; places you can start monitoring
Why this topic matters
Your best customers won't take your survey. Senior executives, niche experts, time-poor professionals—they're too busy to answer your questions.
But they're still talking in places researchers never look.
This session shows where those conversations happen and how AI can listen to audiences formal research can't reach.
They won't answer you. But they'll confess each other.
You'll learn from
Abi Awomosu
AI Research Leader • Ex-Uber, Meta • Bestselling Author of 'How Not to Use AI'
Previously at
