Behavior Architecture

All sessions are recorded. You can complete the certification with recordings alone. But live sessions = real-time breakthroughs, direct feedback, community. You'll get significantly more value attending live if and when possible.

85% of this course and work/lessons are asynchronous. 8-10 hours over 8 days. That's ~1 hour/day: 2 live sessions (3 hrs), async videos (3.5 hrs), daily tracking (2 min/day). This content fits anywhere, within lunch breaks or evenings. 8 Days. The RULES of behavior —the last behavior framework you'll ever need to learn.

Great. I hope you do. Worth sharing—Founding Cohort pricing ($695) ends December 5.

The first 24 people are in the Founding Cohort.
The price in January is slated to be $1,295.

Yes. Email sales@equilibrium-ent.com for group discounts or private cohort/company training. When your team speaks the same behavioral language—Stories, Emotions, Behaviors, Environment—you stop talking past each other.

No catch. Most change fails because people use fragments. UBM is CLOSED, UNIFIED SYSTEM. Get it? That's the difference. No information escapes its bounds. It's proven both in practice and scientifically. To put it bluntly, UBM is unprecedented. That's why we have the ridiculous guarantee and why it may appear too good to be true

The whitepaper IS free (CC 4.0 license at unifiedbehaviormodel.com). Teaching and certification is standard practice—see CBT, DBT, ACT. Certification ensures fidelity for a brand-new model. It protects best practices and demonstrates efficacy. The science is free. The training and credential are not.

Four reasons: 1) Elemental—breaks behavior into irreducible parts. 2) Unified—every behavior fits into 4 elements. 3) Falsifiable—$1,000 to the first person who finds a fifth element. Nearly 5 months, 1,300+ downloads, and experts have tried. No one's succeeded. 4) Goal-directed—designed for real change. No other model checks all four boxes.

Elemental = foundational, irreducible. In 1991, top behavioral theorists met to define a unified model—but ended with 11 elements and "no consensus". True elementalism matters—it's the foundation for understanding, learning, and building the shared framework that's been missing.

No. This is the complete behavioral framework. Habits are ONE domain. Behavior architecture is used for skills, traits, goals, even team dynamics, leadership—any behavior. It's the operating system, not the app. You architect the whole system, not just one habit.

You've tried fragments—tactics without the complete system. It's like a surgeon operating without an X-ray. BES gives you the full scan. When change fails, you'll know exactly which of the 4 elements broke down. No more guessing.

Rapidly diagnose goal achievement and behavior change efforts—then prescribe with precision for yourself, clients, or teams. UBM is your first-line diagnostic. When deeper work is needed, you’ll know exactly which domain. As a founding member, you’ll be among the first certified.

It's probability science. All goal outcomes exist on a spectrum. Multiple AI models analyzing UBM suggest its holistic nature enhances goal probability by 20-40% (average 30% increase) vs. standard goal-setting (~10-12%). Having the full behavioral spectrum—not fragments—increases your odds. That's math, not hype.

Absolutely. That's the idea—the science is open. Courses accelerate outcomes and compress learning exponentially. It's a matter of whether you want direct guidance from the source, live diagnostics on your data, certification, and a founding cohort—or trial and error alone. Both paths work. One is much faster and far less painful.

unifiedbehaviormodel.com — Full whitepaper, comparison tables, and resources available under Creative Commons 4.0 license (free to download, share, and use).

Yes and no. You'll understand their BES and can diagnose friction points. But their change requires their buy-in. Everyone lives in their own BES--thus, you can't "fix" someone else's BES without their volition and participation. Use it on yourself first. Model it. Then invite them in.

Plan, Act, Record, Reassess. Originally published with The Habit Factor app (2009) and book (2010). It mirrors the scientific method precisely—empirically validated for developing skills, habits, and cultivating habit strength. Simple, proven, powerful. See Section 7 of the UBM whitepaper for more!

Goals require feedback. Tracking is misunderstood, even by scientists who use it in studies. It's not a lifetime sentence (unless you want it to be, like Ben Franklin). It's an alignment and momentum strategy. We teach the RIGHT way—binary, judgment-free, 2 min/day—so you hate it less. You need data to diagnose. No data = guessing.

If top theorists and major AI models haven't broken it in nearly 5 months, the probability is less than minuscule. The $1,000 reward could be $100 million if we had that lying around. Maybe Mr. Musk will pony up or try to crack it; he's more than welcome. Early adopters save time and money and are among the first to possess the BNA certification.

Success is fleeting—"What got you here, won't get you there," as Marshall Goldsmith likes to say. We've had the highest-level executives, politicians, judges, and even executive coaches learning this framework. Successful people thrive because of their thirst for knowledge. They understand the pace of change.

Not a single critique is about UBM's science. No prior research? Just two decades. Outside academia? Breakthroughs come from the fringe, almost always. Monetary motivation? Every critic has their own certification program. Too simple? That may be UBM's biggest strength. Trademarked? The paper is published free (CC 4.0). That's care, not control.

Let's begin with the first elemental, unified, falsifiable model in behavioral science. The science is clear, breakthroughs arise on the fringe ("outside the box"). A scientist is defined as one who practices the scientific method—P.A.R.R. is 16 yrs old— IS that method while scientists taught the "habit loop." The framework speaks for itself.

Correct. I'm not a therapist. I'm a systems theorist—hence UBM. UBM is a goal-directed model, not a clinical intervention or therapy. If you need clinical support, seek a licensed professional. This is a Behavior Architecture course for intentional behavior change, design, not therapy.

Complete the course (watch all videos, attend both live sessions, track for 28 days). If you're not 110% thrilled with the framework, full refund + $100. Why? Because it's the first scientific, unified, elemental framework in behavioral science's 150-year history.

Zero risk: $100 + full refund. UBM is the first unified, goal-directed behavior model. Science suggests it offers the highest probabilistic goal outcome of any framework—ever. Which makes this a bit of a "mirror-moment": Do I actually want my goals? Ben Franklin said it best—“An investment in knowledge always pays the best returns.”