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Search Everywhere Optimization Playbook for Publishers

Course

Search Everywhere Optimization Playbook for Publishers

4.9 (4)

Vahe Arabian

Founder of SODP & SODP Media

Be the source of choice on Search, Discover, AI answers and social search

Publishers used to have one front door: the Google result. Now there are four. Google Search and Top Stories, Google Discover, AI answers, and social search, and the same reader moves between them in a day. Winning on one and ignoring the rest doesn't add up. Winning on all four in sequence does, because each one seeds the next.

This course teaches one method for that: be the source of choice, the one a reader or an engine picks when there are options on your topics, and prove it with a number every month. It starts with Search and Discover, because that's still where the traffic and revenue are, and applies the same logic to AI answers and social search rather than bolting on a separate playbook.

The method is a loop: Baseline, Diagnose, Prioritize, Fix, Launch, Verify, Systemize. It runs live on a student's site each session, with DiscoverAudit (the free tool SODP built for this) doing the measuring. Every gap has one of five causes: not covered, not extractable, not fresh, not eligible, or not framed well.

You leave with a scorecard you keep re-running, a content system built from your own winners, a 72-hour launch sequence across all four surfaces, and a tool you built in week 4.

What you’ll learn

Become the source Google, Discover, AI answers and social search pick first on your topics, and prove it with a monthly scorecard.

One row per topic: Search and Discover traffic, AI win rate and recommended rate, thread presence, brand sentiment
Built live in session 1, re-run in week 4, and kept as a dashboard you own
Brand search uplift as the proof the four surfaces are compounding

Five causes on every surface: not covered, not extractable, not fresh, not eligible, or not framed well
Walk your own article through Google's Discover pipeline and the Top Stories / Google News eligibility checks, live
The six questions Google expands your topic into before it answers, and which ones you're missing

Headline formulas detected from your top performers and scored by predicted and real CTR, with a named entity in every title
Listen first: what people are asking in the threads engines cite, what's gaining speed at competitors, what they praise or complain about
Briefs editors will actually use, timed to the window Top Stories and Discover reward, plus a refresh list that beats writing more

One article, released in order: publish and ping, push and newsletter, social with the brand said aloud, the cited threads, the answer block
Which channel feeds which Discover pipeline, and what Top Stories needs in the first hour
Cluster launches on one entity, then the branded-search check at two weeks

Brand win rate when a competitor is in the same answer, consideration score, and whether you survive a three-turn conversation
A facts registry to fix what engines get wrong about you, and what drives your sentiment
Presence in the Reddit, YouTube and forum threads engines cite on your topics, without being flagged

How DiscoverAudit is put together: what it stores, what it probes, what it shows
Build one in week 4 on Base44, no code: your scorecard as a live dashboard, a headline scorer, or a Discover velocity alert
Plus the routine that keeps it running: radar, calendar, scheduled re-audits and alerts

Learn directly from Vahe

Vahe Arabian

Contact

15+ years SEO & audience growth veteran, speaker, trainer, publisher, consultant

See all products from Vahe

Who this course is for

Owners and founders of independent publishers who need growth without an SEO team
Audience, growth and SEO leads at news, lifestyle and B2B publishers who own Search, Discover and Top Stories
Editors and editorial operations leads who own the content plan and the Discover and Google News results

What's included

Live sessions

Learn directly from Vahe Arabian in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

8 live sessions • 2 lessons • 2 projects

Week 1

Sep 29—Oct 4

Sep

Session 1: Baseline, where do we stand?

Tue 9/2912:00 PM—1:00 PM (UTC)

Oct

Session 2: Diagnose, the five reasons you're missing

Thu 10/112:00 PM—1:00 PM (UTC)

Week 2

Oct 5—Oct 11

Oct

Session 3: Listen, then write

Tue 10/612:00 PM—1:00 PM (UTC)

Oct

Session 4: Topic authority and the technical floor

Thu 10/812:00 PM—1:00 PM (UTC)

Project 1: Brand-of-choice scorecard and first fixes

2 items

Schedule

Live sessions

2 hrs / week

Tue, Sep 29
12:00 PM—1:00 PM (UTC)
Thu, Oct 1
12:00 PM—1:00 PM (UTC)
Tue, Oct 6
12:00 PM—1:00 PM (UTC)

Projects

5 hrs / week

Async content

2 hrs / week

Testimonials

Eight intense sessions over four weeks with hours of new content to watch and digest and on top of that - an assignment! Was it worth it? Definitely! Did I learn something new? You bet! Will I be able to apply it in my day-to-day job? I've started already Thanks, Vahe Arabian for the knowledge, experience and your time.
Antanina Ševerdiajeva
Digital Publishing SEO Specialist
The course is the best holistic product I’ve ever seen for SEOs that work with publishers: it covers deeply all aspects from strategy to tactics, going through key technical drivers. Vahe’s ability to explain complex things in a way that anyone can learn about SEO for publishers is an aggregated value
Nicolás Billia
News Head of SEO Strategy, nomadic