How To Build A 6-Figure Freelance Business
Grace Abbott
Founder of How To Go Freelance
Learn how to monetize your skills in a discouraging job market (2hr workshop)
I quit my startup job in 2017 and went full-time independent – and to my surprise, made $115k my first year.
Since then, I've made over $2 million as a marketing consultant building brands like To Be Magnetic, The Good Trade, Summersalt, and Buzzfeed.
The financial freedom that came with it was the greatest gift I ever gave myself. I was so passionate that I started coaching other people, and eventually started How To Go Freelance.
After being behind the scenes at so many brands, understanding how they hire, and having 150+ one-on-one sessions with freelancers last year, I know exactly what separates high earners: defined rates, scoped projects, and revenue goals.
You could have the most impressive career, but unless you know how to package and position it, nobody is going to buy it. This workshop teaches you to do just that.
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✦ Format: Lessons, worksheets + real implementation, peer feedback, and Q&A.✦ You'll leave with: Clarity around your services, your rates, and actionable steps to get clients and build your personal brand.
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❤ "Working with Grace has been an absolute game-changer. I've tripled my income and gained a whole new level of clarity in my career." – Marketing Consultant
What you’ll learn
Everything you need to launch a consulting practice this week: your offer, your rates, your revenue plan, and your first clients.
Define Your Services: You'll map your top skills to specific, sellable services that businesses are hiring for.
Position + Articulate Your Offerings: How to lead with value and speak to the client's bottom line to make your services a no-brainer.
Peer Feedback and Q&A
Service Stack: Design a revenue architecture that meets your income goals with fractional roles and retainers, projects, and office hours.
Rates + Scope: We'll set your rates, talk project fees, and create a scope of work that you can use as a template for other projects.
Revenue Goals: Get real about your income floor, set your revenue goal, and build a strategy to hit it using the service stack.
Client Acquisition: Networking, cold emails, and talking about your work. Leave with a list of 10 target clients to reach out to this week.
Create Visibility + Credibility: Update your site, launch a content strategy on social and email, and collect testimonials fast.
Peer Feedback and Q&A
Workshop agenda
Welcome + why freelance (5m)
Freelance is no longer a backup plan, it's the future. Say hello and meet your new freelance community!
Turn your skills into services + rates + scope (30m)
Learn how to articulate your skills as a service, set your rates, and scope your projects so clients will pay. One of my clients went from scraping by to $12k a month by getting clear on this.
Getting your first or next client (30m)
Learn the do's and don'ts of getting clients: networking, cold emails, warm leads, and talking about your work. Leave with a list of 5 target clients and email templates to reach out to this week.
Q&A round 1 (15m)
Bring your questions on everything so far. Real situations welcome.
Personal brand: create visibility + credibility (15m)
We'll build your personal branding checklist and priorities, including: website updates, content strategy, and how to show up where clients are looking.
Q&A round 2 (25m)
Bring your real situations, get personalized answers, and learn from the group.
Goodbyes ❤️
Homework + next steps!
Learn directly from Grace
Grace Abbott
Brand + marketing consultant who built a $2M+ freelance business.
Who this workshop is for
Anyone who wants to turn their skills (corporate or otherwise) into consulting services
Creative & marketing professionals with clear freelance skills, who don't know how to monetize them
Experienced freelancers who want to level-up, win more clients, and make more money
What's included
Live sessions
Learn directly from Grace Abbott in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Frequently asked questions
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
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