Build Authentic Brands At Scale By Mastering AI
Amit Singh
Founder at Kensaa | ex Mastercard
Akhil Raj Gupta
Founder at Luminary (ex Airbnb)
AI can completely transform your brand. We will show you how.
Do you want to build a brand that your customers love and can't stop talking about?
Then you need communication that is personalized, authentic, and memorable across every single touchpoint. You also need to do this at scale, repeatedly, over a long period of time.
AI was supposed to solve this problem for you.
Theoretically, every one should be able to create infinite content and design campaigns that go viral in an afternoon.
But when you actually work with AI models, you get output that is sloppy, looks the same as everyone else's, and results in zero improvement in how customers perceive you.
After this workshop, all that will change.
We will teach you how to harness the power of frontier AI models like Claude Fable and GPT-6 Astra to create brand outputs at the volume the market now demands, without compromising your distinctive style and tone.
You will learn how to build two artifacts: a brand brain i.e. (the single system that gives every model your voice) and a synthetic panel, where AI simulates your real customer segments to predict how positioning will land without spending a dime.
Bring a real brand. You build on it across the four hours and take it to the next level.
What you’ll learn
Master the specific techniques to leverage AI for building brands without becoming generic and sloppy
Capture your brand's voice, tone, videos, and imagery into an organized system that's purpose built for agents AND humans to work from
Create boundaries and guardrails that stop AI inventing things about you
Predict how each customer segment reacts to positioning, naming and copy before you spend ad budget on it
Surface the objections and tweak early, without waiting on long and expensive research cycles
Combine the brand brain and the panel into a single production workflow, so every draft sounds like you AND lands with your segments
Build in human-in-the-loop checkpoints at the right moments to balance speed and reliability
Measure what matters. We walk through key signals to show whether your brand is leading
Learn how to wire these into a simple dashboard you can read weekly
Workshop agenda
Introduction & Context Setting
Why all AI output looks the same, unless you deliberately create the system that helps you become distinctive and personalized
Building A Brand Brain
Take your existing brand artifacts and run them through our platform / assessment system to create a brand brain that captures your voice, tone, and imagery.
Designing A Synthetic Panel
Use proprietary methodology developed by our team of industry experts to craft synthetic panels weighted by your customer mix and representing your unique personas
Wiring A Production Workflow
Harmonize the brand brain and synthetic panel to craft multiple AI creatives that are VISIBLY better than generic AI slop
Creating Metrics And Feedback Mechanisms
Learn which metrics you need to monitor, how to interpret them, and how to feed them back into your synthetic panel and brand brain for continuously improving outputs
Your next 30-day plan
Sequence the work: week one moves and how to keep the momentum going after the workshop.
Learn directly from Amit & Akhil
Amit Singh
Founder at Kensaa | AI Marketing Leader (ex Mastercard)
Akhil Raj Gupta
Founder at Luminary, ex Airbnb
Who this workshop is for
Founders who are the brand, and need it to hold up without a marketing team behind it
CMOs and brand owners who need a coherent AI strategy that produces real results without diluting brand quality
Agency leads who need to scale client output quality and quantity without adding headcount
Prerequisites
An existing brand you are responsible for
This is the foundation that you will build upon. This is not a 101 ideation course, so an existing setup is required.
A Claude or ChatGPT Pro / Max subscription
Max is preferred, so you can harness the latest and most powerful models. But Pro works just fine as well.
What's included
Live sessions
Learn directly from Amit Singh & Akhil Raj Gupta in a real-time, interactive format.
Lifetime access
Come back to the recording and everything you built on the day, whenever you need it.
A room of operators
You work next to other founders and marketing leads solving the same problem on a different brand.
Certificate of completion
A record of the day for LinkedIn or your employer.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Free resource
How To Brand In The Age of AI
AI content that's scalable AND personalized
Create content that adapts by audience and channel without diluting what makes your brand yours.
From brand guidelines to a 'Brand Brain'
Build a living source of truth for your story, tone, and customers that every team — and every AI — works from.
Get discovered by AI, not just Google
AI agents rank businesses differently than search engines. Learn what to change so they recommend you correctly.
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Frequently asked questions
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