Staging environment
Chelsea Burns | The Marketing Psychologist
Free Lesson

Build a Trustworthy Brand with Psychology

30 min
May 21, 2025 12:00 PM

What you'll learn

Identify Your Audience’s True Drivers

Move beyond demographics to uncover the emotional needs and values that drive trust and loyalty.

Align Messaging with Psychological Triggers

Use key psychological triggers to craft messages that create deeper emotional connection and loyalty.

Design Ethical Engagement Strategies

Build marketing strategies that earn trust and loyalty through ethical, human-centered engagement.

Why this topic matters

Brands that build trust outperform the market by up to 400% (Edelman Trust Barometer). Psychology-backed, ethical brands don’t just drive profit — they create loyalty that lasts. Ethical brands aren't just good for the world — they’re good for business. Recenter your brand around humanity to drive lasting profit, loyalty, and meaningful impact.

You'll learn from

Chelsea Burns | The Marketing Psychologist

Chelsea Burns | The Marketing Psychologist

Marketing VP and Applied Psychologist recentering business around humanity.

Companies I've Worked With

BlueEQ™
Oklahoma State Univ.
The Business Advisory
OSU Foundation
Occidental Management
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