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Generative AI for Media Professionals

4 Weeks

·

Cohort-based Course

Be the go-to AI guru on your team. Learn to leverage AI for enhanced efficiency and get ahead on the latest AI tools to apply to your work.

Clients Include

The Economist
International Center for Journalists
University of Toronto
journalists
Poynter

Course overview

What you will learn

Discover strategies for integrating AI tools seamlessly into your existing workflows, enhancing productivity and creativity. Learn how to use AI not just as a tool, but as a partner in innovation. You’ll see how an AI assistant can help you to redefine processes and create cutting-edge solutions in your professional domain. Understand the ethical implications of using AI in media, ensuring responsible and impactful application of these powerful tools in your work. When the course concludes you’ll be a go-to AI person among your colleagues. 

Who is this course for

01

Whether you're a reporter, editor, content creator, or producer, this course will equip you with the techniques to help you in your work

02

If you’re an entrepreneur, media innovator or leader, this course will help you understand how AI can help you drive innovation

03

Perfect for you if you’re a marketing, PR or corporate communications professional looking to leverage AI to sharpen your brand storytelling

What you’ll get out of this course

Practical AI Skills for Media Applications

Gain hands-on experience with AI tools & techniques specifically tailored for media applications. Develop a deep understanding of the ethical considerations & best practices for using AI in media. When the course concludes you’ll feel more confident with a range of AI tools. 

Excel in Prompt Engineering for Generative AI

Delve into the art & science of prompt engineering. This skill is vital for anyone looking to optimize the performance of generative AI tools. You’ll end the course with a collection of useful prompts and the know-how to refine your own custom prompts. 

Master Generative AI for Data Analysis

Learn how to leverage generative AI for sophisticated data analysis, enabling you to extract meaningful insights, identify trends, and create compelling data-driven narratives. By the end of the course you’ll understand how AI can assist you in analyzing data efficiently.

Build Your Personalized AI Toolkit

Acquire the skills to assess, select, and effectively integrate the best contemporary AI tools into your existing workflow, enabling you to streamline your processes and enhance your productivity. You’ll end the course with your own personal AI toolkit. 

Future-Proof Your Media Career

Position yourself at the forefront of the media industry's digital transformation, equipping yourself with cutting-edge skills and knowledge that will make you invaluable in a rapidly evolving professional landscape. You’ll be well-positioned for your next project and new challen

This course includes

8 interactive live sessions

Lifetime access to course materials

8 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Nov 1—Nov 3

    Nov

    1

    Generative AI for Media Professionals - Session 1

    Fri 11/14:00 PM—5:30 PM (UTC)

    Nov

    1

    Office Hours with Jeremy & Nikita

    Fri 11/15:30 PM—6:30 PM (UTC)
    Optional

    Session 1: Introduction to AI in Media & Practical Applications

    2 items

    Session 2: Advancing AI Skills and Ethical Considerations

    2 items

Week 2

Nov 4—Nov 10

    Nov

    8

    Generative AI for Media Professionals - Session 2

    Fri 11/85:00 PM—6:30 PM (UTC)

    Nov

    8

    Office Hours with Jeremy & Nikita

    Fri 11/86:30 PM—7:30 PM (UTC)
    Optional

    Session 3: AI-Driven Automation and Integration in Media

    2 items

    Session 4: Becoming an AI-Native Media Professional

    2 items

Week 3

Nov 11—Nov 17

    Nov

    15

    Generative AI for Media Professionals - Session 3

    Fri 11/155:00 PM—6:30 PM (UTC)

    Nov

    15

    Office Hours with Jeremy & Nikita

    Fri 11/156:30 PM—7:30 PM (UTC)
    Optional

Week 4

Nov 18—Nov 22

    Nov

    22

    Generative AI for Media Professionals - Session 4

    Fri 11/225:00 PM—6:30 PM (UTC)

    Nov

    22

    Office Hours with Jeremy & Nikita

    Fri 11/226:30 PM—7:30 PM (UTC)
    Optional

What students are saying

        After attending Nikita & Jeremy's masterclass, I now feel thoroughly up-to-date with AI for use in the newsroom. What really sets this course apart though is their hands-on advice in identifying the right AI tools for my specific use cases. Whether you're a journalist, editor or media consultant looking to get up to speed with AI, this class is it.
Alexandra Kleijn

Alexandra Kleijn

Editor, Heise Medien GmbH & Co. KG 
        Nikita and Jeremy's AI Course was highly informative and comprehensive, but also interactive and accessible. The workshops struck the ideal tone for journalists who want to leverage AI ethically for the benefit of the journalism industry and the public interest, but who have a healthy dose of skepticism about this truly disruptive technology.
Anita Li

Anita Li

Publisher and Editor-in-Chief, The Green Line
        I was excellently updated on what opportunities and tools are available within AI right now. Both Nikita and Jeremy seemed very well prepared and well versed in the material. 

 Mette Mørk

Mette Mørk

Lecturer, Danish School of Media and Journalism
        Nikita's contribution to The Economist's recent AI bootcamp, through her classes on generative AI for writing and research, was notably impactful. Feedback from colleagues was highly positive, with many appreciating her ability to explain AI applications. Her interactive approach helped ensure participants left with a meaningful understanding of AI
Ludwig Siegele

Ludwig Siegele

Senior Editor, AI Initiatives, The Economist
        Jeremy helps you discover ways to become more creative and effective in your work, sorting through the constantly evolving landscape of productivity tools and resources. 
Reid DeRamus

Reid DeRamus

Author of "The Growth Croissant" Newsletter
        Excellent recommendations of time-saving tools to make you more effecient and effective in your work.
James Breiner

James Breiner

Author of "My News Biz" newsletter

Meet your instructor

Jeremy Caplan

Jeremy Caplan

Author of Wonder Tools, Director of the Entrepreneurial Journalism Creators Program at CUNY's Newmark Graduate School of Journalism

Jeremy Caplan is Director of Teaching and Learning at CUNY's Newmark Graduate School of Journalism in New York City. He also leads the school's Entrepreneurial Journalism Creators Program, a 100-day online program for independent journalists building new ventures—sites, newsletters, podcasts— around the world. He uses AI on a daily basis for everything from organizing brainstormed ideas to transcribing and summarizing meetings. Over the past 10 years he has supported hundreds of journalists around the world developing their own niche journalism ventures. A former Time Magazine reporter, he writes Wonder Tools, a weekly newsletter spotlighting the most useful tools for creative productivity to help people make the most of their time. After studying public policy at the Woodrow Wilson School at Princeton University, Jeremy earned an MS in Journalism as a Knight-Bagehot Fellow at Columbia University and an MBA at Columbia Business School as a Wiegers Fellow. He lives in New York City with his wife, two young daughters and their collection of musical instruments, chocolates, and board games.

Nikita Roy

Nikita Roy

ICFJ Knight Fellow, AI Journalism Lab Lead at City University of New York

Nikita Roy is a data scientist, journalist and Harvard-recognized AI futurist. She is currently a Knight Fellow at the International Center for Journalists, focusing on AI literacy in the news industry. She leads the AI Journalism Lab and serves on the AI advisory board at the Craig Newmark Graduate School of Journalism at CUNY. Additionally, she heads the development of the AI Discovery Course at JournalismAI at Polis, the journalism think tank at the London School of Economics. Nikita is also the host of the globally acclaimed Newsroom Robots podcast incubated at Harvard Innovation Labs. It has ranked among the top technology podcasts in over 30 countries on Apple Podcasts. She conducts AI trainings for newsrooms and universities, including The Economist, The Boston Globe, Harvard University, Stanford University, and the University of Toronto. Her insights have been featured on BBC, CBC, Nieman Lab, Quartz and Yahoo Finance. An alumna of the University of Toronto and Harvard University, Nikita is dedicated to promoting the responsible and innovative use of AI in media.

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Course schedule

4-6 hours per week

  • Session 1

    Tuesday, Oct 1, 12:00pm - 1:30pm EST


  • Office Hours

    Monday, Dec 4, 1:30pm - 2:30pm EST


  • Session 2

    Tuesday, Oct 8, 12:00pm - 1:30pm EST


  • Office Hours.

    Thursday, Dec 7, 1:30pm - 2:30pm EST

  • Session 3

    Monday, Dec 11, 12:00pm - 1:30pm EST

  • Office Hours

    Monday, Dec 11, 1:30pm - 2:30pm EST

  • Session 4

    Thursday, Dec 14, 12:00pm - 1:30pm EST

  • Office Hours

    Thursday, Dec 14, 1:30pm - 2:30pm EST

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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Generative AI for Media Professionals