You set out to build The Serenity App—a polished mindfulness product with thoughtful features.
But instead of building first, you stopped to understand customer progress—why people seek mindfulness at all.

What you found reshaped everything.

People don’t look for meditation sessions—they look for relief from overwhelm, anxiety, exhaustion, and emotional noise.
They want clarity, calm, and to feel like themselves again.

Studying customer progress revealed:

the moment they say “I can’t keep doing this,”
the desires pulling them forward,
the avoidances and fears holding them back,
and the emotional outcomes they hope to feel.

Then you realized progress varies by person.
Using the Big Five Personality Traits, you saw that different people need different paths—some need safety, some structure, some novelty, some encouragement, some momentum.

This course teaches you how to uncover all of that through a guided, interactive JTBD case study built around The Serenity App—so you design not just features, but experiences aligned with the progress people truly seek.

Jobs to be Done

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