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Everyone

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Learn a clear process for discovering, defining, and delivering impactful product stories.

Head of Storytelling @ Ingrid & OWOW

adidas

Babbel

ASICS

ARION

Elliott Rayner

Head of Storytelling @ OWOW.
Founder of productstorytelling.io

Q1 Product Storytelling Cohort

Q2 Product Storytelling Cohort

The best products rarely win. The best product stories almost always do.True product marketing isn’t just about features or funnels — it’s about creating value and delivering that value to a market that truly cares.To do that, you need more than strategy. You need story.This cohort is based on the book The Story Engine and built around The Product Narrative Canvas — a framework designed to help you discover, define, and deliver effective product stories that connect emotionally and convert commercially.In this cohort, we go beyond theory to master the science of storytelling — exploring how the right narrative can turn prospects into customers and customers into advocates. You’ll learn how to break down the complex into simple, make the ordinary sound extraordinary, and build trust and empathy that move audiences to act.Across a series of sessions, we’ll dig into the science of storytelling and the psychology behind persuasion, breaking down how great stories simplify complexity, make the ordinary sound extraordinary, and build trust that turns audiences into advocates with product stories that are impossible to ignore.

“Without narrative, even great products get lost in the noise”

How to Discover your Product Narrative

How to Define your Product Narrative

How to Delivery your Product Narrative.

Marketing teams looking to build stories to maximise their GTM campaigns.

Product teams looking to to embed great stories into their products and features.

Growth teams looking to create stories that cut through the market noise.

By the end of Build Your Show, you will have the clarity, tools, and systems to confidently launch and grow a professional podcast.

Podcasting Coach and Creative Strategist

Dan Gilman

Dan Gilman, a media professional and podcast creator with decades of experience

Cohort 1

Launch and grow a professional podcast using AI tools, strong storytelling, and smart workflow.

Cohort 2

I grew up around shows. Not as a strategy and not as a trend.My mother introduced me to radio and television when I was a little kid. Studios, microphones, interviews, storytelling, and live conversations were part of my everyday life long before podcasting was mainstream or AI entered the picture. I fell in love early with the power of a show and how a single voice could reach people it may never meet.Over the years, I have produced, designed, hosted, and built shows across radio, podcasting, television, and digital media. I have worked behind the scenes, on mic, and inside the systems that make shows work.Here is what matters most. Everything you are struggling with right now, I have already gone through. The confusion, the overwhelm, and the pressure to sound professional before you feel ready.You do not have to go through that.Build Your Show is the step by step system I wish I had when I started. It walks you from idea to launch using AI to save time and create clarity.This course exists because your voice matters and it deserves structure, support, and confidence.

Where Human Creativity Meets AI to Build a Professional Podcast That Stands Out

Launch a professional podcast with AI powered tools and a full growth system.

Professionals, coaches, or creators who’ve said “I want to start a podcast, but I don’t know where to begin.”

Entrepreneurs who want a podcast to attract leads, clients, and authority.

Creators who are tired of guessing and want a proven launch path with expert support.

For Product Managers

For Entrepreneurs

Artificial Intelligence

Storytelling

Cohort-based courses

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