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Figma

Design Systems

Design Strategy

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Everyone

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How to create and execute a strong business plan. Assignments focus on actual development of your own plan and Shopify store.

Founder, Rei Cosmetics. IPG, J&J, Dyson

Interpublic

Johnson & Johnson

Dyson

Kenvue

Nami Soejima

Strategy to execution. Global marketing exec turned successful eCommerce founder

Amazon, Nintendo, Revlon, Hulu, Converse

UCLA

Amazon

Disney +

Revlon

Converse

Patricia Galea

eCommerce marketing lead and celebrated UCLA Instructor

Cohort 1

Cohort 2 - May 2026

Ready to turn your dream into reality?You have the vision. We have the roadmap to make it happen—and help you avoid the common mistakes that derail most startups.This interactive course brings you into a community of aspiring founders (capped at 15 students) where you'll learn our playbook for launching a successful bootstrapped eCommerce business.We'll show you how to create a business that puts you on a path to profitability. Learn exactly what to expect and how to execute successfully—eliminating that scary feeling of flying blind.What you'll learn: • Brand concept and product positioning that stands out • Business planning that shows the path to profitability • Shopify Store setup, product sourcing &amp; shipping, operating plan, inventory management • Marketing tactics that drive sales without draining your budgetWhat we bring: • Actionable strategies, battle-tested shortcuts, and insider knowledge from founders who've been there.Your mentors and community, empowering you every step of the wayWith personalized guidance and assignments, you'll craft a business plan and roadmap that will turn your vision into reality.Ready to take the first step? Learn more and enroll now. 👇

Avoid rookie mistakes. Gain the knowledge and confidence to launch strong.

Explore and Validate your Business Idea

Develop a Business & Financial Plan

Set up your business operation: source product, build your Shopify store

Enjoy the experience of being your own boss

Low cost marketing tactics that build your brand and drive repeat sales

Scaling your eCommerce business

Lean into your idea or desire to start your own business. We're here to show you how that dream becomes real. 

Entrepreneurial curiosity 

Aspiring eCommerce founders who want to understand the steps, budget and requirements to launch a sustainable eCommerce business.

Established career professionals who are curious about launching their own eCommerce business.

Build profitable growth strategies that work across channels -- today and tomorrow

Fractional DTC Marketing Leader

Estée Lauder

StartupCD

BioSchwartz

Love Wellness

Dropps

Temilola Agbede

Fractional Marketing Leader & Advisor for Consumer Brands

Cohort 2

Q2 Cohort

Your Meta campaigns that once delivered $50 CAC are now hitting $75+. You're under pressure to show profitable growth, but the solutions you've tried: TikTok, influencers, promotional strategies haven't solved the underlying challenge. They've either created new dependencies or put more pressure on your margins. The real issue isn't your execution but it's that you're optimizing tactics within a strategy that wasn't built to last. DTC brands often focus exclusively on capturing today's ready buyers through paid platforms, without investing in the brand foundation that cultivates future customer preference. This creates a cycle where sustainable growth feels just out of reach. There's a better path forward. This course teaches the integrated approach that scales consumer brands sustainably: capturing today's ready buyers through strategic acquisition while building the brand equity that naturally reduces tomorrow's CAC. You'll learn the same frameworks I use to acquire quality customers, reduce CAC, increase LTV, and grow revenue and profitability all while building marketing strategies that perform across channels, not just on Meta.

Build marketing that converts today's buyers while cultivating tomorrow's

 Diagnose What's Actually Broken in Your Growth Strategy

Integrate Brand Building with Performance Marketing

Architect Retention Systems That Compound Growth

Build Quality-Focused Acquisition Strategies

Present Board/Leadership Team-Ready Growth Strategies

Solve Real Challenges with Expert Coaching

Marketing/eComm Managers to VPs scaling DTC brands facing rising CAC and pressure to prove sustainable, profitable growth strategies.

DTC founders wearing multiple hats who need to balance brand vision with performance accountability and investor expectations.

Consultants, freelancers and agency strategists advising consumer brands on diversified growth strategies beyond single-platform tactics.

Ecommerce

Cohort-based courses

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