Staging environment

AI Agents for Sales and GTM

New
·

4 Weeks

·

Cohort-based Course

Build AI employees that scale marketing, streamline sales, and increase profits, mentored by ex-AWS AI engineer and Alexa PM.

Previously at

Amazon Web Services
Morgan Stanley
Goldman Sachs
Stanford University

Course overview

Scale and accelerate your business with a personal fleet of AI agents

A tactical course for IT companies, agencies, and lead gen experts who want to scale your content, sales, or thought leadership and out-compete in the AI-era (for sales, marketing, and productivity).



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It's mid-2025, and using AI tools alone is no longer a competitive edge. For the next coming years, you need to start leveraging AI agents that help you scale and compete.


AI Agents Bootcamp is a four-week, high-accountability program that helps you confidently prototype and deploy AI agents for your own business.


AI is moving fast—but so are the opportunities. The time to build AI agents is now: companies of all sizes are initiating AI agent programs in 2025.


This isn't yet another cohort class that promises to "break you into AI". We will be doing hands-on work to teach you how to ideate, scope, and prototype AI solutions.


Everything from leadgen to marketing is changing rapidly with AI, as we speak. AI agents can already do the vast majority of work that junior sales people can do. This isn't a hypothetical - it's a fact.


And the most forward-looking companies are already using AI to automate their outbound, inbound, lead gen, marketing, and even customer support.


But still, the vast majority of companies are struggling to adopt the "AI-native" sales and marketing processes, despite AI agents becoming easier to build than ever before.


Why?


First, many are confused about how to redesign their existing processes with AI. Exactly which use cases do you prioritize, and how do you integrate AI agents into workflows? What does an AI agent even mean?


Second, they don't know how to confidently architect agentic workflows that actually do their bidding. How do you ensure that AI agents are reliable, safe, and most importantly, gets the job done?


Third, they aren't just ready to take the leap of faith with 3rd party AI automation tools yet. They want to have more control over their AI workflows, without outsourcing everything to some AI startup that charge thousands per month.


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This course solves that. With this workshop, you will get help in three ways.


> First, I will share you the exact blueprint for building your own AI employees (AI outreach agent, content agent, research agent, etc) that I use to automate outreach, parallelize research, and streamline business processes.


I developed these agents to solve my own painpoints running a SaaS business, and to help clients (content creators, IT consulting firms, lead generation agencies, Venture Capital firms) scale their business.


I will walk you through the templates to clarify every bit of detail, so that you can extend it and customize for your own needs in the future.


With these agents, you will get a massive head start versus building everything from scratch, and figuring out everything on your own.


The time saved and extra insights will give you the edge you were looking for to stand out from competition - before others catch on.


> Second, you will receive a relevant crash course on AI agents, so that you have a "solid grip" on the AI landscape without being flooded with information - and help your own team and clients with the knowledge.


I will give you the requisite and pertinent "theoretical knowledge" to understand why the AI agents are built the way they are, so that you know "how the sausage is made".


This will leave you with a solid foundation to "learn on your own" after the course.


> Third, I will provide you the mentorship throughout the program to help you actually integrate the AI agents into your business processes - so that you can have the confidence to move forward.


Through office hours, you will have access to me to ask any questions about the agents or course materials.


Through build labs, you will see how I explain agents are built. No mysteries or holding back.


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So why act now?


AI is moving fast—but so are the opportunities. The time to build AI agents is now: companies of all sizes are initiating AI agent programs in 2025.


In addition to lectures, I will show you three AI agent employees - an AI outbound sales agent, BDR, and an AI content agent ($5,000 total value).


By the end of this course, you'll learn:

How to build AI automations that will help scale sales and marketing to research leads, automate personalized outreach, score leads, and qualify leads - all without spending $1000's per month on marketing automation SaaS.

How to easily find worthy AI agent and automation opportunities in different domains, with explanations of proven implementations.

When to use agentic architectures vs. automations—and how to design the right solution

How to rapidly prototype AI agent and automation solutions that demonstrate value and de-risk execution


You'll also get:

Labs where I go over the AI agents: one on AI sales rep, one on AI sales ops agent (for extracting customer insights from sales calls, and generating content ideas)

Frameworks and templates for opportunity validation and solution architecture

Reusable code, prompts, and scaffolds to speed up your own builds

• Weekly live lecturesgroup coaching, and direct feedback from me throughout.

Who is this course for

01

Sales and Marketing Professionals


Learn how to automate everything (follow up on every lead, automate outbound, research and score lists)

02

High Ticket Offer Consultancies


Learn to scale outbound and generate valuable leads without spending thousands on lead services per month.

03

Lead Gen + Marketing Agencies


Increase your bottom line by streamlining your own offerings with proven AI solution templates

Prerequisites

  • Basic technical fluency with APIs, Webhooks, etc.

    Although the course doesn't require any coding skills, some level of technical familiarity is very helpful to internalize lecture material

  • Some familiarity with AI (prompting, using ChatGPT)

    Much of "building AI agents" involves prompting and conceptual familiarity with how "AI" works.

What you’ll get out of this course

Scale your sales and marketing with AI agents

Transform your outbound to be 10x more productive without adding headcount by offloading tasks to AI agents - anywhere from outreach to lead research, and more.

Ready to use AI agent templates for sales and content.

Don't spend months or years reinventing the wheel on building AI agents for sales. There's no time for that! Bootstrap from my AI agent templates, and customize them as you see fit with my guidance. Save months of headache.

Architect AI agents with confidence

Gain a systems-level understanding of how to wire up tools, APIs, models, and workflows to create agentic solutions that are robust, not just clever demos.

Level up your technical comfort with AI agents

Are you ready to actually learn what AI agents are, how they are made, and how to make them on your own - without just "talking about AI agents"? This course will solve that.

Figure out the "right" tech tools & tech stack to build with, without being led astray

I will cut through all the AI youtuber and social media hype and tell you what matters and what doesn't, when it comes to building AI agents and automation. This will save you a lot of confusion about which path to take, what tech stack to invest in, etc.

What’s included

John Hwang

Live sessions

Learn directly from John Hwang in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

9 live sessions • 4 lessons

Week 1

Jun 11—Jun 15

    AI Native Sales and Marketing Oveview

    2 items

    Jun

    11

    AI Agents Crash Course

    Wed 6/114:00 PM—5:00 PM (UTC)

    Jun

    13

    Low-Code Agent Builder (n8n, make) Crash Course

    Fri 6/134:00 PM—5:00 PM (UTC)

Week 2

Jun 16—Jun 22

    AI Agents for Knowledge Management

    1 item

    Jun

    18

    AI Agents for Lead and Account Research

    Wed 6/186:00 PM—7:00 PM (UTC)

    Jun

    20

    AI Agents for Personalized Outreach

    Fri 6/204:00 PM—5:00 PM (UTC)

    Jun

    16

    Office Hours

    Mon 6/169:00 PM—10:00 PM (UTC)

Week 3

Jun 23—Jun 29

    AI Agents for Knowledge Management

    1 item

    Jun

    25

    AI Agents for Meetings and Knowledge Management

    Wed 6/254:00 PM—5:00 PM (UTC)

    Jun

    27

    AI Agents for Sales Meetings (Lab)

    Fri 6/274:00 PM—5:00 PM (UTC)

    Jun

    23

    Office Hours

    Mon 6/2311:00 PM—12:00 AM (UTC)

Week 4

Jun 30—Jul 2

    Jul

    2

    AI Agents for Blogs and Social Posts

    Wed 7/24:00 PM—5:00 PM (UTC)

What people are saying

        I was looking for concrete, practical ways to build AI agents but didn’t know how to get started. John’s workshop consolidated everything into a structured, easy-to-follow format that saved me hours of self-teaching. The lectures were engaging and informative, and the weekly build labs helped me apply concepts to real-world scenarios.
Ojas P. 

Ojas P. 

Data Scientist, WayFair
        I now have a mental model of what an AI agent comprises, and how to build a (simple) one. John walked us through more complex agents and provided templates for complex agent workflows - for market research and business development, so that we had hands-on experience in building these. I also understand the best practices for agents.
Colleen C.

Colleen C.

Director of Product, NTT

Meet your instructor

John Hwang

John Hwang

John Hwang is the creator of "Enterprise AI Trends" newsletter, read by over 30,000 readers per month. His audience includes founders, product managers, consultants, engineers, and VCs across Americas, Europe, and Asia.

Previously, John was a Generative AI architect at AWS, where he helped Fortune 500 companies build out enterprise AI platforms and develop vertical AI strategy across call-center automation, loan origination, intelligent document processing, and customer support. Prior to AWS, John was an early PM at Alexa, where he helped build the developer platform for Alexa Skills. John’s work can be found in Alexa inside cars, wearables, and the Alexa mobile app.

John studied CS and Math at Stanford (BS, MS), and was a full stack engineer at Graphiq, which was acquired by Amazon. In his life prior to tech industry, John was the Head of Volatility Index Trading at Morgan Stanley.



A pattern of wavy dots

Join an upcoming cohort

AI Agents for Sales and GTM

Cohort 1

$1,999

Dates

June 11—July 3, 2025

Application Deadline

June 6, 2025

Don't miss out! Applications close in 16 hours

Course schedule

5 hours per week

  • Live Lectures

    Wednesdays from 12:00pm - 1:15pm EST

    We will go over any theoretical concepts or lecture material required to progress toward the course, or build your projects.

  • Weekly Office Hours

    Saturdays at 12:30pm-2:30pm EST

    Get help with lectures or projects

  • Weekly Build-Togethers

    Fridays at 12:00pm EST


Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

AI Agents for Sales and GTM

Cohort 1

$1,999

Dates

June 11—July 3, 2025

Application Deadline

June 6, 2025

Don't miss out! Applications close in 16 hours

$1,999

16 hours left to apply