Maven Resources

Maven's new Lightning Lessons beta and improved course launch checklist

Maven product updates: Streamlined instructor onboarding, Lightning Lessons beta, coursework reminders for students, and 1-click calendar subscription.

New "What's Included" section and satisfaction guarantee

We launched new landing page updates to highlight course quality and earn the trust of students including a "What's Included" section, satisfaction guarantee, and brand logos

Connected syllabus and free previews

Connected Syllabus is now leading to higher landing page conversion rates. Plus, free previews, copying syllabus content, and more.

Connected syllabus and reviews on landing page

Maven is releasing connected reviews & syllabus on your landing page to provide richer information to prospective students. Also you can now create promo codes within Maven.

Learn how students first discovered your course with student attribution data

Maven is releasing attribution data that shows how students first discovered your course, full syllabus navigation to give students a birds-eye view of your course, and category pages optimized for SEO traffic.

Lead magnets on landing pages and improved email editor

Maven is releasing lead magnets on your landing page to provide course previews or resources, an improved email editor to support in-line images, and an updated checkout flow to boost email capture.

Maven Insights: What top-rated courses have in common

Discover the secret behind Maven's success in crafting top-rated online courses. Learn how a robust syllabus, project-based approach, and active community contribute to a great student experience.

Maven Insights: One-day workshops versus full-length courses

Maven studies the effectiveness of low-cost and free workshops in converting students into full-length paid courses.

Simple tips to avoid monotony and keep your students engaged

Use the State Change Method to deliver engaging live lectures on Zoom and keep your students' attention.

Maven Insights: How to optimize your Maven course page for SEO

Learn how to optimize your Maven course page for SEO with lead magnets, free workshops, and detailed landing pages.

How the best marketers turn problems into solutions

The best marketers turn bugs into features. The things you thought were errors, constraints, or liabilities can actually become selling points.

Welcome in!

How to write a better bio and show your credibility

Break the mold of traditional bios by highlighting your unique insights to show your credibility.

Keep your audience engaged with the State Change Method

Learn how to captivate your audience in any setting using the State Change Method, an innovative technique to break the monotony of Zoom monologues.

Rupa Chaturvedi: Leading UX Design in AI at Amazon and Google

Explore the impressive career of Rupa Chaturvedi, a UX design leader at Amazon, Google, and Uber, who is transforming the way we interact with AI and AR technologies.

Dr. Marily Nika: Shaping the Future of AI Product Management

Discover how Dr. Marily Nika, AI Product Lead at Meta, crafted the most popular AI product management course on Maven through innovative teaching methods and hands-on experiences.

How to get your course discovered on Maven.com

Learn how to get your course on Maven.com and in front of the thousands of students who browse our catalog of courses each day.

From AI expert at Amazon to successful solopreneur: Polly Allen's inspiring journey

Follow Polly Allen's inspiring journey from a principal product manager at Amazon to building a profitable course business, teaching AI product management.

To drive growth, focus on increasing desire

Most people focus on reducing friction, but this logic is flawed. Here's the underlying reason behind why people buy and how to sharpen your positioning.

How to get an enthusiastic yes

Find out why your pitches might not be landing and discover a simple yet effective method to improve your chances of getting a yes.

How to turn your insights into a framework

Follow a step-by-step guide on turning your unique ideas into powerful frameworks that make it easier to recall information, structure abstract ideas, and share your knowledge effectively.

Course Mechanics Canvas: 12 levers to achieve course-market fit

Instructors often have the same questions about how to get started: How much should I charge for my course? How long should my course be? How many students should I aim for? Enter the Course Mechanics Canvas.

Top 5 copywriting mistakes on landing pages for course creators

Learn how to turn a vague and generic landing page into specific, compelling copy that resonates with your target students and drives them to take action.

Cohort launch campaign & student onboarding

Maven is releasing the cohort launch campaign and an upgraded student onboarding experience.

Lead magnets & event reminders

In this month's product update, we are announcing lead magnets, automated event reminders, a new trending collection, and more.

AI-powered search & recommendations

Maven is releasing AI-powered search, recommendations, affiliate links, and more.

Teaching has dramatically scaled my impact—Laura Tacho, instructor of Measuring Development Team Performance

Laura Tacho, a VP of Engineering who teaches Measuring Development Team Performance, on her course creation journey and how teaching has impacted her career.

Teaching is a powerful flywheel—Dave Kline, instructor of the Management Accelerator

Dave Kline teaches the Management Accelerator on Maven, where leaders learn how to develop systems to manage high-performing teams. He brings decades of experience in leading teams and his experience mentoring 100+ managers at Bridgewater Associates to his course.

The #1 way to sell your course

At the start of your course building journey, every prospect matters. Getting on the phone with potential students is one of the best ways to convince them to enroll in your course.

Amanda Natividad: How she became a content marketing powerhouse

Amanda Natividad is one of today's most influential content marketers. Discover how she advanced her career by sharing her knowledge and teaching online.

5 ways to optimize your lead magnet

There’s a reason why lead magnets continue to be popular in marketing: they work. Here’s a breakdown on why they work & how to optimize yours 👇

Why personal credibility matters more than personal branding

Why we should stop aiming for “personal branding,” and start aiming for “personal credibility.”

Noam Segal: How teaching a course can accelerate your career

Noam Segal led UX research at Meta, Twitter, Intercom, and Airbnb. Discover how teaching boosted his career, made him a better leader, and provided an additional income stream.

The antidote to fluffy content: Tactical, Actionable, Concrete, Specific (TACS)

Learn how to craft content that is tactical, actionable, concrete, and specific (TACS) to captivate your audience and provide real value.

Emily Kramer: From Carta's VP of Marketing to thriving solopreneur

Discover how Emily Kramer left her full-time role and built a successful marketing career with her consultancy, newsletter, fund, and highly-rated course. Learn key lessons from her experience.

How Christian Wattig built a successful online course and boosted his career

Explore how Christian Wattig turned his expertise into a highly-rated FP&A Bootcamp and how that led to career growth and a six-figure side income.

Super Specific How: A proven method for impactful learning

Mediocre courses focus on the what. Great courses focus on the how. The Super Specific How transforms your online courses and gives your students a more impactful, engaging, and valuable learning experience.

How to decide the price & length of your course

As a first-time course creator, how should you price your course? And how long should it be? Here's exactly what we recommend.

In online ed, content is no longer king—cohorts are

Consumers pay for what’s scarce. And within the crowded, cheap, content-rich world of online education, what's scarce is community.

How to successfully kick off your course

Maven's guide for starting your cohort and welcoming your students.

The keys to facilitating a great live session

Tips and tricks from the Maven team to help you successfully host a live cohort session in Zoom

Engage your students with projects

The benefits of project-based CBCs and how to create projects in your Maven course

How to host a successful free workshop

Almost all successful Maven instructors host free workshops. Here's how to run one for your course; including how to pick a topic, marketing tips to maximize signups, and how to follow up to convert students.

How to build your course waitlist

Lead magnets are a free, value-add resource that you provide in exchange for emails. Here's how to offer one on Maven.

Introducing an even easier way to start teaching

After two years of being in private beta and invite-only, anyone can now use Maven’s course builder tool and join the accelerator for free. Now, you can start creating your course within a few minutes and it’s free to get started. Maven is an all-in-one platform to build, market, and grow your cohort-based course. It includes: email marketing, landing page, Zoom integrations, lead generation, content, community, and more.

How the best course creators get started

Use Maven's course interest survey to help you grow your course waitlist and validate your course idea. Customize your survey and send it to your network and audience. Read on to learn how Maven's top instructors use the course interest survey to start building their waitlist before they even started building their landing pages.

Wes Kao’s winning strategy for leveraging your “bugs”

Learn how to levarge your "bugs" in your course creation and selling journey.

How to find students within your network

As you start thinking about building a course, you'll reach out to your existing network to get referrals. We've got a tool and a template for reaching out to your contacts.

A 6-week plan for selling your course

Here's Maven's 6-week plan for selling and marketing your cohort. We're sharing templates for every step of the sales journey.

3 ways to think about a great course title

A great course name will grab the attention of prospective students. Here's how to come up with a better course title.

The right (and wrong) way to use discounts

As you market your course, you might consider using discounts at strategic points. We'll share When, why, and how to offer a discount code for your course.

How the best instructors create landing pages that sell

Read on for a guide on how to build your landing page.

How to build email campaigns that get students signing up

How to leverage the pre-built email campaigns within Maven and tactics such as discount codes, testimonials, booking 1:1 calls, and reimbursement templates.

How to nail your landing page hero section

A guide on how to write the main section/hero/above the fold of your landing page including 5 templates for your course description.

The strategies for writing a winning landing page bio

Learn how to write your bio and show your credibility from Maven's top isntructors.

The key to kicking off a successful cohort community

Learn how to help your students start your cohort with high energy and meaningful engagement by using Maven's customizable introduction template.

Frameworks templates to help students master your content

Read on to discover why and how to use frameworks to teach your course content.

Key outcomes: the building blocks for your course content

Read on to learn how the best instructors write compelling key outcomes and learning objectives and levergae them on their landing pages to convey the value of their courses.

4 ways to identify the perfect student for your course

Be specific about who your course is for, what problem they share, and *who it's not for*. Read to learn how to narrow your ideal student in 4 ways.

How to figure out what you should teach

Course market fit is making sure you're the right person teaching the right topic to the right audience at the right price. Use the "outside-in, inside-out" framework to define your topic.

Here’s the best way to make your course stand out

A spiky point of view is a thesis you believe that other people might disagree with. Read on to use prompting questions and templates to define your own spiky points of view.

How to use social media to market your course, even if you don’t have a big audience

Learn how to post on social media to promote your course including what type of content to post and how to add value while selling. Read on to see examples of our current instructors leveraging their social media and grab templates for posting on social media.

Accelerate course marketing efforts with your network

The best place to find your first students is within your existing network. Each person in your network is connected to hundreds–if not thousands–of prospective students.

Leverage social media to grow your course

Posting consistent, high-quality content on social media allows you to add value and keep you top-of-mind with folks who would benefit from your course.

5 Best Masterclass Alternatives for Online Courses in 2022

Tons of things have popped up to serve working professionals who want to learn. This article is an overview of the larger education landscape.