Staging environment
May 1, 2023

Cohort launch campaign & student onboarding

By Rishin Banker
Head of Product
Summary
Maven is releasing the cohort launch campaign and an upgraded student onboarding experience.
šŸ’Œ New cohort launch campaign
In the past few months, Maven has launched tools like surveys and lead magnets to help you grow your waitlist. Many top instructors are now using these tools to build their waitlist before announcing a new cohort.
Today, weā€™re releasing the cohort launch campaign, which makes it easier for you to email and convert your waitlist.
The campaign is pre-filled with smart default copy and dynamic fields. Itā€™s already automated for you, so thereā€™s no need to set up complex funnels. And itā€™s fully customizable so you can edit the timing or copy to fit your needs.
How it works:
  1. Visit your Emails tab. Youā€™ll find the new launch campaign with pre-filled copy and advice written by Mavenā€™s marketing team. The copy is optimized for conversion based on what weā€™ve observed across our top courses.
  2. Customize your campaign. You can edit the copy, timing, and add/remove emails. We built new dynamic variables like {{SyllabusSection}} and {{TestimonialSection}} and that automatically pull information from your landing page.
  3. Connect an open cohort. When you open a new cohort, your waitlist will receive emails based on the schedule you set. For future cohorts, you can leverage the same templates and make tweaks. This way, you never have to start from scratch, and your emails stay fresh.
šŸŽ‰ Upgraded student onboarding experience
The moment after a student enrolls is when they're most eager to get started with your course. Today, weā€™re releasing a new onboarding experience that amps up their excitement and encourages them to refer their friends.
Hereā€™s what studentsĀ usedĀ to see after enrollingā€¦
And hereā€™s what they see now!
After students enroll in your course, theyā€™ll be able to:
āœ… Complete their profile and share their course intentions
āœ… Refer their friends with pre-filled social share messages
āœ… Check out who else is in their cohort
āœ… Review the syllabus and schedule
Youā€™ll be able to view your studentsā€™ responses in your Students tab:
The new student onboarding experience is already live across all courses.Ā 
šŸ”® In case you missed itā€¦Ā 
In April, we released AI-powered search, recommendations, and affiliate links.Ā Read more.Ā 
We plan to expand AI-powered recommendations and surface your course to the right students in the Maven marketplace. If youā€™re interested in the technical behind-the-scenes of how weā€™re doing this, check outĀ this articleĀ from Shreyans Bhansali, co-founder & Head of Engineering at Maven.Ā 
Maven is an all-one-platform to create a live course. It's the easiest way for experts to make an impact teaching what they love.
Our terms are simple and instructor-friendly: you earn 90% of your courseā€™s revenue minus Stripe transaction fees, and you own all of your IP/content.
Get started for free today
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