Ready for Launch - The PMM's Guide to Product Launches
4.7 (30)
4 Weeks
·Cohort-based Course
The only course to help Product Marketers nail launches from start to finish — from research and strategy, to execution and measurement.
Ready for Launch - The PMM's Guide to Product Launches
4.7 (30)
4 Weeks
·Cohort-based Course
The only course to help Product Marketers nail launches from start to finish — from research and strategy, to execution and measurement.
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Course overview
Say goodbye to stitched together launch plans and hello to a repeatable playbook
Are you starting from scratch every time you launch a product? Does go-to-market feel like a jumble of random tactics? Are results next to impossible to measure?
With Ready for Launch, you’ll master the art of product launch and be all set to bring new products to market with confidence.
Learn from three award-winning product marketers and get the tools, processes and frameworks you need to consistently run great launches, time and time again.
For Early & Growth Stage B2B Product Marketers
01
Product Marketers who want a battle-tested blueprint for their first end-to-end product launch.
02
Senior Product Marketers who want to elevate their launches from good to great.
03
Solo Product Marketers who need to streamline their launch processes while driving impact.
No more second guessing yourself
Lack confidence in planning and managing product launches?
Walk away with a proven system that will help you run successful launches every time.
Forgetting to start with market research?
Learn how to quickly understand your market and competitive landscape and how to use these insights and inputs for your launch.
Do your launches lack and solid strategy?
Upgrade your approach to thinking more strategically about segmentation, positioning, pricing, packaging, and campaign strategy as a key part of your launch process.
Overwhelmed with everything that needs to get done?
Develop a simple system for managing your stakeholders, launch tasks, and bill of materials.
Starting every launch from scratch?
Get over a dozen proven templates and frameworks that are easy to customize and help you hit the ground running.
Feel like you’re all alone on an island?
Join a network of peers that can help you overcome imposter syndrome, refine your approach and level-up as a product marketer.
This course includes
8 interactive live sessions
Lifetime access to course materials
2 in-depth lessons
Direct access to instructor
32 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Ready for Launch - The PMM's Guide to Product Launches
Course syllabus
01
Product Launch Essentials
Understand the principles that go into an effective product launch. Establish your launch tiering, goals, milestones, and timelines.
02
Market & Competitive Research
Develop your toolkit for better understanding your market, customers, and competitors. Know what to ask and how to turn intel into actionable insights that help your launch stand out in a crowded market.
03
Segmentation
Map the key segments and personas who would extract value from your new product or feature. Learn how to leverage Voice of Customer programs, market research, and early adopter beta programs to build actionable personas.
04
Pricing & Packaging
Identify the optimal pricing and packaging strategy for your launch. Learn how to run PMM-friendly research studies like the Van Westendorp and Gabor Granger to determine price point and feature preferences.
05
Positioning
Write compelling value propositions to guide campaign messaging and copy. Craft segmented positioning that appeals to your core personas and learn how to use pre-launch message testing to optimize for success.
06
Launch Execution
Know the difference between releases and launches, plus how to effectively utilize launch tiers. Learn how to establish clear goals and timelines, and coordinate internal stakeholders to execute on your bill of materials.
07
Launch Enablement
Learn how to effectively enable your go-to-market teams and get everyone telling the same story. Get practical advice on how to drive employee engagement on launch day.
08
Measurement & Optimization
Understand how to run effective launch retrospectives so you're consistently learning and improving. Learn how to measure performance and prove your impact.
4.7 (30 ratings)
What students are saying
Meet your instructors
Andy McCotter-Bicknell
Founder @ Healthy Competition
👋 Built competitive intel programs @ Apollo.io, ClickUp, and ZoomInfo
💚 Creator of Healthy Competition, the #1 community, newsletter, and podcast for Competitive Intel practitioners
🧑🏫 Built the Competitive Playbook course to help beginners build Competitive programs from scratch (200+ students)
Jason Oakley
Founder @ ProductivePMM
🚀 Creator of Productive PMM, where founding PMMs go for inspiration, tools, and coaching.
🗂️ Write PMM Files, a weekly newsletter with practical PMM examples
👋 Previously led Product Marketing @ Klue, Chili Piper, and Uberflip
Tamara Grominsky
Founder @ PMM Camp
✨ Creator of PMM Camp, the newsletter and community for product marketing leaders
👋 Previously Chief Strategy Officer @ Unbounce and VP Product Marketing @ Kajabi
🎯 Built Segmentation Certified and Pricing Certified self-paced courses to help PMMs apply strategy in a practical way
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Ready for Launch - The PMM's Guide to Product Launches
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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