Growth & Marketing

Why SEO Can’t Replace a Content Strategy by Amanda Natividad

Delve into Amanda Natividad's perspective on the dynamic interplay between SEO and content marketing. Unearth the reasons why a comprehensive content strategy remains irreplaceable for digital success.

Pamela Slim on Using ChatGPT for Your Marketing Campaigns

Discover Pamela Slim's unique perspective on integrating ChatGpt into your marketing strategy. Learn from the expert on how AI can amplify your campaigns while retaining a personal touch.

Become an Expert in GA4: Valuable Tips by Krista Seiden

Discover the intricacies of Google Analytics 4 with Krista Seiden's exclusive Bootcamp on Maven. Dive deep into digital analytics and elevate your marketing expertise.

5 Things To Look For In A Product Marketer Candidate By Emily Kramer

Emily Kramer is a marketing expert boasting significant success in driving startup marketing growth. Read her tips to find top product marketing hires.

Best Content Creation Courses to Take Going into 2024

Explore the best content creation courses tailored for today's digital landscape. From SEO to social media strategies, delve into comprehensive courses that drive results. 

5 Best Brand Management Courses

Dive deep into the world of branding with Maven's top brand management courses. Elevate your brand strategy, understand market dynamics, and achieve unparalleled growth.

Email Marketing Courses to Skyrocket Your Campaigns

Discover email marketing courses led my seasoned marketers. Cover everything from lead generation to nurturing campaigns, email design to best time to send an email.

Best Copywriting Courses You Don't Want to Miss

What are the best copywriting courses for beginners and experienced marketers? We explore the best programs Maven has to offer. Led by expert digital marketers and copywriters from a variety of industries.

Top 5 Online Courses to Master Social Media Marketing

Discover online courses led by world-class social media marketing experts. Get the social media strategy playbook, novel tactics, and marketing KPIs to help you level up your digital marketing effort.

5 Best Cryptocurrency Trading Courses Available Today [2023]

Dive into the world of digital currencies with these top cryptocurrency trading courses. Enhance your knowledge and skills in blockchain technology, trading strategies, and investment opportunities in the cryptocurrency market.

Top 7 Data Science Courses [August 2023]

Enhance your skills with our live, online data science courses. Learn from industry experts in a vibrant, collaborative community setting. Dive into real-world projects, engage in interactive sessions, and build a robust data science portfolio.

The Art of Product Positioning: Lessons from Airbnb

What you build is important, but how you position it competitively in a crowded market is just as important. Learn about product positioning using Airbnb as a case study and how it positioned itself against century-old hotel brands.

10 Email Marketing Metrics You Must Know

Email marketing metrics help guide effective marketing strategies. But which are the best for helping your business thrive? Read our guide to find out.

8 Digital Marketing Courses That Keep Selling Out

Growth marketing, email marketing, and affiliate marketing courses to help you level up your marketing game. Collaborate with other marketers learning alongside you and apply your learning back to your company.

10 Types of Email Marketing Campaigns to Send

From welcome emails and newsletters to re-engagement campaigns and personalized offers, learn how each type can cater to your specific business goals. Perfect for marketers and businesses aiming to make the most out of their email marketing efforts.

How to Create Your Brand Voice Guidelines

Understand the importance of brand voice and how you can ensure your content resonates with audiences.

8 Pro Tips: How to Become a Better Storyteller

Discover the art of crafting a compelling narrative, enhancing emotional connection, and captivating your audience. Perfect for speakers, writers, leaders, or anyone looking to enrich their communication skills and make their stories come alive. Let your storytelling journey begin here.

8 Benefits of Email Marketing For Small Businesses

Learn how this cost-effective digital strategy can drive customer engagement, increase sales, improve brand recognition, and create lasting customer relationships. Find out how to leverage email marketing for your small business success.

How to Calculate the Selling Price of a Product?

Master the art of pricing with this comprehensive guide on how to calculate the selling price of a product. Understand the importance of cost analysis, market demand, and competitive positioning in setting prices that maximize profits and customer value.

7 Best AI Writing Tools and Software Explained

Uncover the potential of artificial intelligence in content creation with this detailed guide on the best AI writing tools and software. Learn how these platforms can enhance creativity, improve efficiency, and tailor content to your audience.

7 Incredible Examples of Positioning Statements

Discover the power of brand positioning with our in-depth article that showcases 7 exceptional positioning statements that effectively capture a brand's essence and value proposition.

Create a Compelling Brand Message: Templates and Inspiration

Learn how to create an effective brand messaging framework using templates and real-world examples. Improve your marketing efforts by communicating a consistent, compelling message to your target audience.

Growth vs Marketing: What's the Difference?

While related, growth and marketing are distinctly different efforts. Learn the difference between growth and marketing and how they contribute to the company's bottom line.

5 Ways to Make Money on TikTok

Learn how to make money on TikTok with this comprehensive guide, covering strategies such as sponsored content, affiliate marketing, selling products, and more.

Quora Ads: Get Clicks and Find Leads on Quora

Discover the power of Quora Ads and learn how to target the right users, craft compelling ad creatives, and optimize your campaigns for unprecedented business growth in the tech industry.

Voice Search for Content Marketing

Learn how to optimize your SaaS blog content for voice search to increase organic traffic, improve user experience, and expand your reach in the age of voice-enabled devices.

Create SEM Ad Copy That Drives Results

Learn the secrets to crafting compelling SEM ad copy that drives traffic, boosts conversions, and elevates your tech business. Discover proven strategies and practical tips for success.

Backlink Building: From Basics to Advanced Techniques

Understand the importance of backlinks and learn effective strategies for building a strong backlink profile to improve your website's search engine rankings and visibility.

Guest Posting: How to Become a Guest Blogger and Expand Your Audience

Learn how guest blogging can boost your brand authority and generate valuable backlinks for your business. Discover expert tips and real-world examples to maximize your guest blogging efforts.

Elevate Your Business with a Scalable Customer Support System

Learn how to create a scalable customer support system that adapts to your growing tech business's needs. Discover best practices, key elements, and real-world examples to guide your journey to outstanding customer support.

Retention Rate: Driving Sustainable Growth

Learn about the importance of retention rate, why it's a crucial metric for business success, and discover strategies to optimize and influence your retention rate for long-term growth.

Developing a Brand Manifesto

Discover the importance of a brand manifesto and learn how to create one for your company with this step-by-step guide.

Video Marketing Strategy: Best Practices, Examples, and Fresh Ideas

Discover how to leverage video content throughout your marketing funnel, from creating awareness to driving conversions and boosting customer retention.

Top 10 Marketing Courses You Should Take In 2023

This article reviews top-rated marketing courses in 2023, each offering unique insights into brand strategy, narrative building, data-driven marketing, and SEO. Hosted by seasoned professionals, these courses provide valuable tools and practical frameworks to elevate your marketing skills and business strategy.

Marketing Conversion Funnels from Top Companies in 2023

What is a funnel in marketing? Successful marketing funnels guide customer journeys from awareness all the way to a purchase. Here are some of the top marketing funnels in 2023 and what you can learn from them.

Amber Erickson: 3 Ways to AI-Proof your Content Marketing Strategy

Master human-centric content marketing strategies to stand out in the AI revolution. Learn how to leverage original research, thought leadership, and new formats to create compelling, expert-driven content that outshines AI-generated content and strengthens your online presence in a rapidly changing landscape.

Fab Giovanetti's Authenticity in Marketing: How to Build Trust with Customers and Drive Growth

Discover the power of authentic marketing: build trust, drive growth, and foster lasting customer relationships. Learn how authenticity in marketing strengthens connections, encourages customer retention, and creates timeless strategies for success. Get insights and actionable tips to implement today

What are Network Effects? Direct & Indirect [With Examples]

Network effects refer to the value derived from the number of product users. The more users, the more valuable. Learn how to incorporate network effects into your product to help your business grow exponentially.

How to Monetize Instagram: Boost Your Income and Presence Effectively

Learn how to monetize Instagram with this comprehensive guide, covering strategies such as sponsored posts, affiliate marketing, selling products, and more.

17 Non-Obvious Microsoft Word Tips & Tricks

Microsoft Word is the most popular (and powerful) word processor in the world. Learn these 9 quick tips to help you become a pro at Microsoft Word.

The Best Writing Courses You Should Be Taking In 2023

This comprehensive selection of the best 2023 writing courses teaches how to write articles and create social media content. These online programs allow students to engage in active learning and receive feedback continuously.

A Marketer's Secret Weapon: Customer Advocacy

Discover how to leverage customer advocacy programs to boost your product marketing efforts, including tips for identifying advocates, creating compelling content, and promoting your advocacy initiatives.

Supercharge Your Marketing with Social Proof

Discover how to leverage social proof in your product marketing efforts, including types of social proof, strategies for incorporating social proof across marketing channels, and tips for monitoring and measuring its impact.

Pinning to Profit: A Guide to Making Money on Pinterest

Learn the various ways to make money on Pinterest, from affiliate marketing to offering Pinterest management services, with this comprehensive guide.

How to Attract Guest Posts For Your Blog or Newsletter

Discover how to solicit and publish guest articles on your website or blog to expand your content offering, grow your audience, and establish valuable connections in the tech industry.

A Beginner's Guide to Cold Outreach: Examples, Tips, and Templates

Learn how to master cold outreach by leveraging email and LinkedIn to generate leads, create partnerships, and expand your professional network.

How to Start a Podcast

Learn how to start your own podcast, from defining your concept and choosing equipment to promoting and monetizing your show, with this step-by-step guide.

Get Started with Podcast Advertising

Discover the power of podcast advertising for businesses, including types of ads, tips for creating compelling ads, measuring success, real-world examples, and more.

The Ultimate Guide to Managing Product Releases

Learn how to effectively manage product releases in the tech industry, with key techniques for planning, execution, and post-release analysis to drive success.

How to Use Facebook Groups for Community, Networking and Growth

Discover the power of Facebook Groups for networking and growth in the tech industry. Learn how to join, participate, and leverage these communities to expand your network, gain insights, and boost your business.

From Passion to Profession: How to Become a Successful Content Creator

Discover the steps to becoming a successful content creator, from finding your niche and choosing the right formats, to creating engaging content and promoting it effectively.

Arielle Jackson’s Three Pillars of a Strong Brand: Purpose, Positioning, and Personality

Startup brand consultant Arielle Jackson shares her foundation pillars for a strong brand. Trusted by First Round Capital and its network of startups, Arielle works with up and coming brands as they establish themselves in the market.

Boost Your Brand with a High-Impact Contest or Giveaway: A Complete Guide

Discover how to plan, promote, and execute a successful contest or giveaway for your tech business, boosting brand awareness and customer engagement.

Digital Marketing Strategy in 2023

Learn digital marketing: SEO, SEM, social media marketing, email marketing, content marketing, and more. The top marketers are using multiple digital marketing channels to reach audience and convert visitors to buyers.

Authentic Affiliate Marketing: Promoting Products While Staying True to Your Audience's Needs

Learn how to stay authentic in your affiliate marketing efforts with these tactics. Discover the secrets to building trust and credibility with your audience and maximizing your affiliate earnings.

How to Start a Newsletter Business

Starting and growing your own email newsletter is like creating your own media company. Learn how to write a newsletter your audience wants to read. Increase open rate, get advertisers, and build your personal brand with a newsletter.

Online Audience Monetization: 7 Effective Strategies

Discover how to monetize your audience with these seven effective strategies, including affiliate marketing, sponsored content, online courses, and more.

Successful Pinterest Ads: 13 Proven Strategies

Discover Pinterest Ads best practices and drive growth for your business with these 13 proven strategies. From ad creation to optimization, unlock the power of Promoted Pins today.

How to Write Instagram Captions That Make Your Content Shine

Learn how to write Instagram captions that complement your visuals, showcase your personality, and connect with your audience. Discover tips for crafting the perfect caption.

Monetization Strategies: Generating Income as a Creative

Discover the top monetization strategies and platforms for creators to monetize their work, from Patreon to live streaming. Learn how to turn your creative passion into a thriving career.

10 Unique Instagram Stories Ideas to Make Your Brand Stand Out

Discover 10 creative Instagram Stories ideas that will help you stand out from the crowd, boost engagement, and impress your followers. Learn how to leverage behind-the-scenes content, user-generated content, interactive elements, and more.

Twitter Ads for Business: How to Drive Growth and Boost Sales

Learn how to leverage Twitter Ads to boost your business growth. Discover practical strategies, tips, and best practices for creating, targeting, and optimizing your campaigns.

Developing a Go-to-Market Strategy for Success

Learn how to create a successful go-to-market strategy, including pricing, distribution, and promotion. This guide provides actionable tips and best practices for launching your product or service.

The Product Virality Playbook: Key Components for Exponential Growth

Discover the secrets to publishing viral content that captivates audiences and drives massive engagement. Learn from proven strategies and real-world examples to achieve product virality.

Growth Hacking 101

Learn growth hacking techniques to drive user acquisition, engagement, and retention, with real-world examples and best practices.

7 TikTok Hacks to Elevate Your Brand's Performance

Discover the top 7 lesser-known TikTok strategies to boost your brand's presence and achieve success on this popular social media platform.

From Zero to 1000: Get More Followers on TikTok

Discover proven strategies for growing your TikTok following and reaching your first 1000 followers. Create engaging content, optimize your profile, and leverage the platform's features to boost your visibility.

The 6 Key Components of a Brand Marketing Strategy

Discover the benefits of investing heavily in brand marketing for your tech business. Learn key components of an effective strategy, real-world examples, and tips for success.

How to Kickstart Your Channel Partnership Strategy

Learn how to establish a successful channel partnership for your tech business, including selecting the right partner, developing a mutually beneficial agreement, and nurturing the relationship for long-term success.

Drive Growth with YouTube

Discover strategies to leverage YouTube's vast audience, create engaging content, and drive growth for your tech business. Learn how to optimize videos, collaborate with influencers, and analyze performance for success.

Get Started with Facebook Advertising

Learn how to effectively use Facebook ads to drive growth for your tech business. Discover tips for creating successful campaigns, optimizing budgets, and measuring results.

Diversifying Your Marketing Mix: A Guide to Exploring New Channels

Learn how to successfully launch marketing efforts in a new channel, from evaluating your existing channels to optimizing and monitoring performance. Ideal for mid-career tech professionals.

10 Innovative Ideas to Transform Your TikTok and Instagram Reels Strategy

Discover 10 creative ideas for TikTok and Instagram Reels content that will boost engagement, captivate your audience, and elevate your social media presence. Learn how to leverage educational content, user-generated content, interactive elements, and more.

How to Stand Out with Social Media Marketing in 2023

Social media is always evolving. There's no telling what the next trend will be, or the next app. Learn how to keep up with top social marketing apps like Instagram and TikTok.

Get Your Email in the Primary Inbox

Get your emails into the Primary inbox with these strategies and tips. Avoid the Updates, Social, and Promotions inboxes where your emails are surely lost forever. Just a few simple tricks and you'll be increasing your opens immediately.

Authenticity and Engagement: The Winning Combo of User-Generated Content

Discover how user-generated content can drive engagement, turn customers into brand ambassadors, and improve SEO for your social media marketing strategy.

How to Build a Growth Team

Learn how to build a lean, interdisciplinary team to lead your company's growth strategy. Understand the growth mindset your team needs to adopt and the measures of success you can put in place to keep them on the right path.

Make Email Marketing Your #1 Channel

Email marketing is your most cost effective sales channel. Once you collect your prospect's email, you own the relationship with them. Learn to nurture leads and convert when the moment is right to grow your business.

How to Get Started with Digital Advertising (Paid Marketing)

Paid advertising or "performance marketing" is tempting to jump into right away because it's so easy to measure. But with that comes a lot of costly trial and error. Learn how to get started with digital advertising without compromising your business' long term growth.

How to Get More Followers on Twitter (without buying them)

Building your own Twitter audience is an amazing way to open doors and sell products online. With the right Twitter strategy, you can generate content ideas, earn impressions, and get more followers.

Amazon Ads Mastery: Strategies for Accelerating Growth

Unleash the power of Amazon Advertising to drive growth for your business. Learn about the different ad types, targeting techniques, and optimization strategies in this comprehensive guide.

Referral Marketing 101: How to Build a Winning Referral Program

Discover how to build a successful referral program for your business. Learn the essential elements, incentives, promotion tactics, and optimization strategies to drive growth.

7 Ways to Get More Followers on LinkedIn

Get found on Linkedin. Learn how to optimize your profile, write engaging posts, and get more followers on Linkedin. As the #1 professional network, Linkedin offers incredible opportunities to those who act.

Unleashing Growth: Winning Strategies for Online Subscription Services

Discover effective growth marketing strategies and tactics to scale your online subscription service, including refining your value proposition, content marketing, and more.

TikTok Marketing: How to Leverage TikTok for Growth

Discover how tech businesses can leverage TikTok's unique features to boost brand awareness, engage with their audience, and drive growth with practical tips and real-world examples.

Navigating SEO: Getting Started with Search Engine Optimization

Discover how to develop an effective SEO strategy for your tech business, driving organic traffic, improving brand visibility, and staying ahead of the competition.

An Insider's Guide to Landing Coverage in Popular Newsletters and Podcasts

Learn the essential steps to secure coverage in popular newsletters and podcasts, increasing your visibility, credibility, and growth opportunities in the tech industry.

5 Marketing KPIs Every Marketer Should Know

Learn about the 5 crucial marketing metrics - CAC, CLV, ROI, Conversion Rate, and Churn Rate - and their importance in driving growth and profitability in a B2C or B2B business.

Growth Marketing: The 2023 Definitive Guide

Your growth strategy is your company strategy. Learn how to craft a growth marketing strategy including messaging, marketing channels, customer acquisition, and customer retention.

Leverage ChatGPT to Skyrocket Your Growth Marketing Efforts

Discover how ChatGPT, the revolutionary AI language model, can transform your growth marketing strategies, from content creation to SEO optimization, and help you achieve impressive results.

Lifecycle Marketing 101: Examples, Tips, and Templates

Discover the power of lifecycle marketing in this comprehensive article. Uncover proven strategies, boost customer engagement, and increase ROI using targeted campaigns throughout the customer journey.

How to Make a Limited Time Offer

Learn how to craft a successful limited-time deal for your tech business, driving customer engagement, generating buzz, and increasing sales with this comprehensive guide.

21 Growth Mindset Quotes that Will Light Your Fire

Ignite your inner spark with these 21 powerful growth mindset quotes! Discover inspiring words from renowned figures that will fuel your motivation, resilience, and passion for personal growth. Transform challenges into opportunities today.

Boost Your Business Revenue with Attractive Annual Plans

Discover how offering a larger, limited-time discount on annual plans can benefit tech businesses and customers, improve cash flow, and increase customer loyalty.

PR in 2023: How to Get Covered by Your Favorite Newsletter and Podcast

Learn the essential steps to secure coverage in popular newsletters and podcasts, increasing your visibility, credibility, and growth opportunities in the tech industry.

How to Launch a Successful Online Community for Your Brand

Learn how to create an online community that engages your target audience, fosters customer loyalty, and drives business growth. Discover best practices for choosing a platform, setting up your community, and boosting engagement.

The Product Launch Strategy: How to Stand Out in a Competitive Market

Learn how to craft a winning product launch strategy with these essential tips, real-world examples, and insights into post-launch success.

Crafting a Winning Value Proposition

Discover the importance of a strong value proposition for product managers, and learn how to craft a compelling one by identifying target customers, understanding pain points, and highlighting unique benefits.

Product Growth: Getting Your Product’s First 1,000 Users

Achieve product growth by getting your target audience to adopt your new product. Through 1-1 outreach and clever marketing campaigns, learn how to earn your first 1,000 users. Earn revenue, get feedback, and make your product even better.

Product of the Day: How to Win on Product Hunt

Discover the proven strategies and tips for launching on Product Hunt and climbing to the coveted #1 position. Learn from real-world examples and achieve success on the popular platform.

Content Marketing Strategy in 2023

Grab your audience's attention with show-stopping media: articles, podcasts, video, and more. Learn how to build a content marketing strategy based on what the top marketers are doing in 2023.

Lights, Camera, Action: What Makes a Video Viral

Learn the key ingredients and practical tips for creating a viral video that resonates with your target audience and boosts your tech business's success.

How to Organize a High-Impact Launch Event

Discover how to organize a high-profile launch event that captivates your audience, generates buzz, and sets the stage for your product's success. Learn from real-world examples and proven strategies.

How to Engage and Hire Niche Influencers

Discover how to convince niche influencers to mention your brand with this step-by-step guide. Learn to research, offer value, build relationships, and more.

The 5-Step Guide to a Successful Social Media Announcement

Learn how to harness the power of coordinated social media announcements by engaging your most influential users and investors to amplify your brand's reach and impact.

18 Essential Excel Functions to Level-Up Your Spreadsheets

Boost your productivity by mastering essential Excel functions like Countif, Sumif, Sumifs, Xlookup, and counting unique values. Improve your efficiency and make data analysis easier in your professional life.

Breaking Through the Noise: How Controversial Stunt Marketing Gets People Talking

Discover the power of stunt marketing and how leveraging controversy can boost brand awareness, create buzz, and drive growth. Explore memorable examples and learn how to balance risks and rewards.

Instagram Strategies to Skyrocket Growth

Discover how Instagram can drive growth for your tech business with these actionable strategies, from influencer marketing to Instagram ads and beyond.

Speak to the Customer: How Personalization Can Level Up Your Marketing Efforts

Discover how personalization can revolutionize your SaaS marketing strategy, boost user engagement, and drive business growth. Learn how to implement and measure personalized marketing campaigns for success.

Snapchat Marketing: How to Drive Growth with Snapchat

Discover how to drive growth for your business using Snapchat. Learn how to create a strong brand presence, develop engaging content, leverage influencers, and track your success.

Reddit Marketing: Subreddits, Ads, and AMAs

Discover how to use Reddit effectively for your business. Learn how to engage with subreddits, leverage Reddit ads, and host successful AMAs to drive growth and build trust with your audience.

Mastering LinkedIn Advertising

Learn how to utilize LinkedIn ads to drive growth for your business. Discover ad formats, targeting options, and optimization strategies to maximize your advertising efforts.

Shaan Puri’s Writing Tips

Shaan Puri shares his writing tips based on years of writing company and public newsletters, and on Twitter and Linkedin. 7 tips to help any aspiring writer level up.

High-Converting Email Drip Campaigns: Examples and Templates

Discover how to create a successful email drip campaign that nurtures leads and boosts conversions. Learn from real-world examples and implement expert tips to maximize results.