
Understand the Anatomy of an SEM Ad
- Headline 1: Up to 30 characters, including spaces
- Headline 2: Up to 30 characters, including spaces
- Headline 3: Up to 30 characters, including spaces (optional)
- Display URL: Up to 15 characters for the domain and two optional "path" fields with 15 characters each
- Description 1: Up to 90 characters, including spaces
- Description 2: Up to 90 characters, including spaces (optional)

Identify Your Unique Selling Proposition (USP)
- What makes your product or service unique?
- What problem does your product or service solve?
- Why should your target audience choose your product or service over competitors?
3. Speak to Your Audience's Pain Points

4. Use Power Words and Action Verbs
- Exclusive
- Proven
- Guaranteed
- Innovative
- Effortless
- Discover
- Boost
- Transform
- Save
- Accelerate
5. Utilize Social Proof and Testimonials
6. Test, Analyze, and Optimize
7. Craft a Clear and Compelling Call-to-Action (CTA)
- Claim Your Free Trial Now
- Get Started Today
- Unlock Exclusive Savings
- Request a Demo
- Schedule a Consultation

8. Leverage Ad Extensions to Enhance Your Ad
- Sitelink Extensions: Add extra links to your ad that direct users to specific pages on your website
- Callout Extensions: Highlight unique selling points or features of your product or service
- Structured Snippet Extensions: Showcase a list of products, services, or features
- Call Extensions: Allow users to call your business directly from the ad
- Location Extensions: Display your business address and help users find your physical location

9. Keep Your Landing Page Experience Consistent
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