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Positioning Strategy: Optimize Your Website Messaging & Sales Deck In 4 Weeks

5.0 (6)

·

4 Weeks

·

Cohort-based Course

Position your B2B product to become unforgettable. Translate it into website messages that generate calls and a sales pitch that seals deals

16y helping 200+ B2B products & services

Introhive
Squadcast Inc.
Yupix
Citeline
DSD

Course overview

The 2 musts to gain traction are website messaging & sales deck. Get it done

TL;DR


📌 ▶️ CHECK THE VIDEO BELOW FOR AN OVERVIEW OF THE PROGRAM (SCROLL DOWN).


👉 THIS IS A HANDS-ON PROGRAM TO DRIVE MORE CALLS (MARKETING WEBSITE) & SEAL DEALS (SALES DECK). WE WILL SELECT YOUR BEST MARKET OPPORTUNITY (POSITIONING). THEN, WE'LL CRAFT YOUR WEBSITE MESSAGES, A NO-BRAINER PRODUCT/SERVICE OFFER, AND A SALES PITCH.


🔥🔥 I ACCEPT ONLY 15 ENROLLMENTS. THIS IS TO ENSURE THE QUALITY OF MY SUPPORT. SECURE YOUR SPOT ASAP.


👉👉👉THINK OF THIS PROGRAM AS HIRING A fCMO/CRO OR AGENCY TO CREATE OR OPTIMIZE YOUR SALES GENERATION PROCESS. YOU WILL IMPROVE OR CREATE FROM SCRATCH YOUR POSITIONING, WEBSITE, OFFER, AND SALES DECK. IT WILL BE AT A FRACTION OF THE COST VERSUS AN AGENCY/CONSULTANT, ON YOUR TERMS, AND IN 4 WEEKS OF TURNOVER. ALL WITH MY LIVE GUIDANCE AND SUPPORT.


12 HOURS OF LIVE HANDS-ON SESSIONS + 8 TEMPLATES:

WEEK 1:

➡️ Positioning-Audit Lab: Identify 1-5 Top Growth Positioning Possibilities

➡️ Positioning Decision-Making: Score & Select The #1 Positioning Opportunity


WEEK 2:

➡️ Website Messaging Lab: Craft Your Key Messaging Canvas

➡️ Offering & Value Proposition Lab: Design a no-brainer product/service offer


WEEK 3:

➡️ Sales Pitch Lab: Build your sales deck & discovery questions for sales calls

➡️ Marketing Website Lab: Craft Your Website Wireframe


WEEK 4 & POST-COURSE:

➡️ Roast Day: Get radical candid feedback on your sales deck & website.

➡️ [OPTIONAL] Build lab: Publish your sales-ready website with Leadpages or Carrd no-code tools.


🔥 BONUSES:

➡️ 1h x 1:1 GTM / Growth Consulting call to finalize your work and discuss your best GTM next steps ($500 that you get included in the program).

➡️ My 8 GPT AI-Assistants to accelerate very step.

➡️ 20+ video tutorials on AI tools for all this activities.

➡️ $1,200 discount for 6 months to get my monthly support / coaching (from $500 / mo to $300/mo).


----


In every B2B business I've worked for, I've increased sales WIN rates by 50%, at least -- while reducing expenses.


All by following the behavioral science of how people buy B2B: most of your prospects will be more concerned about assessing the risks of buying from you to save their backs rather than benefiting from your service/product.


Once you're aware of that untold truth, getting more market traction follows my mantra:


"Market for problem-solving champions, sell for fearful decision-makers, deploy for the lazy users".


That's all you have to do and all we'll do in 4-weeks, hands-on, together:


1️⃣ "Market for problem-solving champions" 👉 Marketing Website / Landing.


2️⃣ "Sell for fearful decision-makers" 👉 Story + Sales deck.


3️⃣ "Deploy for the lazy users" 👉 Offer / Packaging.


This summarizes my step-by-step playbook, built with the learnings of +1,000 customer talks across 16+ years in B2B software / services.


In 4-weeks, you'll optimize or craft from scratch the top traction killers I've observed:

✅ Your 24/7 SDR: your website.

✅ Your client's trusted ally: your sales deck.

✅ Your best sales closer: your offer + proposal.


Think about it: Just by becoming 10% best at each step, the compound effect gets you 33% more deals.


We'll get this done by understanding what's in your B2B buyer's mind at each step of their buying journey.


So we can build an unforgettable positioning that gets into their minds 🧠


CHECK THE SYLLABUS + VIDEO BELOW FOR THE STEP-BY-STEP WORKSHOPS AND PROCESS

This is for you if your product/service is ready to become unforgettable and...

01

You are founder in an early stage B2B startup willing to avoid confusion with your messaging, get more prospects interested and close more.

02

You are a small business owner or solopreneur willing to optimize your revenue growth engine

03

You're a professional in charge of launching a new B2B high-ticket software or service

After this hands-on program, you'll get

Website wireframe with your new positioning messages

Ready to convert visitors into calls or MQLs. We'll select the best website goal for your type of product/service.


So you just have to move it into production or join our optional class to build your website.

Sales pitch deck that reflects your positioning & storytelling

We’ll craft a sales-optimized story by focusing on one key choice: What’s the heart of your story?

  • The problem you solve
  • A market challenge
  • Your product
  • Your view of the industry & market insight


We'll think about what gets your audience to agree with you, so they feel safe.

No-brainer offer / packaging + value proposition, ready for real-market testing

Winning it's all about reducing the risk perception in the mind of the customer. Do you have the lowest risk offer available in the market?


We'll design the lowest-risk offer possible. This may require repackaging your product.

Clarity of markets & positioning priorities to gain traction faster


Target Market-Selection (positioning) Canvas Complete

Strategize who to target (category, use cases), how (key messages offer, value prop), and why (differentiators, strengths).


We'll use my market-selection canvas to score and pick the best positioning opportunities for growth.

Messaging Canvas Complete

We'll create your differentiated messaging canvas, including:

  • Problem Statement
  • Top competitors
  • Value Proposition(s)
  • Differentiators — Why you?
  • Sense of urgency — Why now?
  • Credibility statements — Why should I trust you?
  • Positioning Statement

A sales-ready website with no-code tools (Leadpages, Notion, Squarespace)

This is if you join the OPTIONAL build day.

BONUS: My CUSTOM AI-Assistants to accelerate each step

You'll get all the AI assistants I use for my clients:

  • Positioning Strategy Brainstorming
  • Market Selection Assistant
  • Messaging Canvas Assistant
  • Offer creator
  • Sales Discovery Questions Generator
  • Sales Pitch Assistant


AI BONUS CONTENT: 30 video tutorials on AI tools for all this.

BONUS: 1h 1:1 go-to-market / Growth PowerHour Consulting Call ($500 value)

We'll work together 1:1 for 1h in a zoom call after the program to:

  • Refine your work
  • Discover blind spots in your website, pitch or strategy.
  • Build your roadmap of next GTM steps.
  • Make the best decisions to move forward.

BONUS: POST-COURSE SALES COACHING / SUPPORT DISCOUNT

When you join, you'll get a discount of $200 / month for my coaching & support that includes:

Access to all the videos & live sessions.

✅ 1 x bi-weekly group AMA growth strategy call (4 / month).

✅ Extra loom video tutorials.

✅ My direct support through a WhatsApp group

This course includes

8 interactive live sessions

Lifetime access to course materials

1 in-depth lesson

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Apr 7—Apr 13

    Apr

    8

    Positioning-Audit Lab: Identify 1-5 Top Growth Positioning Possibilities

    Tue 4/85:00 PM—6:30 PM (UTC)

    Apr

    10

    Positioning Decision-Making: Score & Select The #1 Positioning Opportunity

    Thu 4/105:00 PM—6:30 PM (UTC)

Week 2

Apr 14—Apr 20

    Apr

    15

    Messaging Lab: Craft Your Key Messaging Canvas

    Tue 4/155:00 PM—6:30 PM (UTC)

    Apr

    17

    Offering & Value Proposition Lab: Design a no-brainer product/service offer & Value Prop

    Thu 4/175:00 PM—6:30 PM (UTC)

Week 3

Apr 21—Apr 27

    Apr

    22

    Sales Pitch Lab: Build your sales deck & discovery questions for sales calls

    Tue 4/225:00 PM—6:30 PM (UTC)

    Apr

    24

    Marketing Website Lab: Craft Your Website Wireframe

    Thu 4/245:00 PM—6:30 PM (UTC)

Week 4

Apr 28—Apr 29

    Apr

    29

    Roast Day: Get radical candid feedback on your sales deck & website

    Tue 4/295:00 PM—6:30 PM (UTC)

Post-course

    May

    1

    [OPTIONAL] Build Lab: Publish your sales-ready website with leadpages or Carrd no-code tools

    Thu 5/15:00 PM—6:30 PM (UTC)

Bonus

    Go-to-market PowerHour -> 1h x 1:1 Feedback & GTM Coaching call w/ Jose

    1 item

Check the in-depth overview of the program. Get clear on what we'll get done in 4-weeks!

The most execution-oriented program I've ever put together!

5.0 (6)

Testimonials by some of the 200+ founders, CEOs & executives I've helped

        Excellent hands-on course! Jose's blueprint has been instrumental. We went from 0 to 30 product pilots in 1 month by pivoting the target use case for our B2B software. Jose really spends time on you and your product idea. Furthermore, the templates provided are excellent! Jose should charge more!
Karan Singh

Karan Singh

CEO & Founder at Omnia Consulting
        An absolutely eye-opening program! We identified gaps in our website and sales approach. Then fixed them in just 2 weeks. The working sessions have been fascinating. You're applying learnings right away and getting live feedback. Learning AI tools like Sparktoro and Humanity AI to find market our product was also magical.
Bernard Mouton

Bernard Mouton

Co-Founder Layer 9 Labs [PaaS / SaaS]
        I just wanted to thank you so much for making your go-to-market strategy available for free. It’s incredible. I’m using this with my client tomorrow and have attributed to you. Given the value of what you’ve given, I hope your business is doing well. I’m really grateful.
Giri Fox

Giri Fox

Fractional CRO/CMO
        Within a day we got from frustrated to unstuck with positioning & messaging thanks to Jose's playbook and guidance. We uncovered marketing insights we did not even thought about and found that we were targeting the wrong audience. I strongly recommend working with Jose to build an effective positioning & messaging for your product or service.
Brendon McDonald

Brendon McDonald

CEO, DSD
        A killer program for anyone willing to accelerate traction by optimizing their positioning, website or sales pitch. What I’ve learned is so critical that I'm presenting some concepts in my conference presentation on Enterprise Sales.
Akio Aida

Akio Aida

Founding AE, Grammarly Enterprise
        I can't recommend enough working with Jose to nail your go-to-market strategy. He's validated the market, find the sweet spot and built a bulletproof strategy for our new product with his proven methodology. Give him serious consideration!
Julie Taylor

Julie Taylor

Sr. Product Marketing Director, Introhive [B2B Salestech SaaS]
        Jose's understanding of behavioral science and markets is unmatched to sell B2B products and services. If you need help marketing and selling your product or service, he is your go-to professional!
Lya Rebelo

Lya Rebelo

Go to Market Manager, Citeline [B2B Data & Software]
        Jose's blueprint has been essential to clarify our target audience, focus our messages and convince our audience. A killer sales blueprint to accelerate P/M fit!
Veronica Aldazosa

Veronica Aldazosa

CEO & Founder, Talenteal [B2B HR Software]
        Jose's step-by-step blueprint has been instrumental in understanding our audience's needs better, clarifying our positioning and crafting messages that resonate. This is a no-brainer program with 100% tangible outcomes. I have included this course in my team's training curriculum!
Rebeca Sanz

Rebeca Sanz

CMO, Sincrolab [Digital Therapeutics Software]

Digital Smile Design is growing at double digits after working together on their positioning & messaging

Testimonial By Brendon, CEO of Digital Smile Design

Free resource

Access a FREE DIGITAL copy of my book "The Art of Positioning Strategy"($4.95 at Amazon)

This book is an in-depth 30-page breakdown of my whole market analysis + positioning process.


In the "Unforgettable" 4-week program, I've simplified most of the time-consuming steps in the book and the templates.


So we can make it in 3/4 weeks.


The book will give you an idea of my point of view on market positioning, behaviors, and GTM strategy for B2B software and services. You'll also learn the process in case you want to implement it by yourself!


GET A COPY FOR YOUR KINDLE

Get FREE immediate access

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Join an upcoming cohort

Positioning Strategy: Optimize Your Website Messaging & Sales Deck In 4 Weeks

Cohort 6

$1,250

Dates

Apr 7—29, 2025

Payment Deadline

Apr 7, 2025
Get reimbursed

Hey there! This is Jose 👋

Jose Bermejo

Jose Bermejo

x3 Founder, MBA, fCRO/CMO, Business Coach, Author, 16y+ leading B2B GTM teams

Thanks for stopping by!


This the most boring part! I don't like talking about myself, but I understand you want to know who are you getting involved with!


My life is a story of finding solutions and achieving with limited or no resources. Quite aligned with My Human Design: my soul came to this world to solve problems and bring solutions to life (I'm a manifesting generator):


  • Top 1 engineering student. Top 15 nationwide (Spain).
  • Was granted a job at the University before finishing my degree.
  • National award to become PhD (which I rejected).
  • Saved my mom’s real estate business from bankruptcy with 0 budget with a new business model.
  • Sales Consultant: x2 sales closing rates for my employer with 0 extra budget.
  • Change Management Trainer: Trained +30 organizations and 500 people to implement new B2B software successfully.
  • #1 project manager in the company based on client satisfaction, team happiness and project financials. +200 software projects managed.
  • Chief Revenue Officer: Grew revenue from 2.7 to 6 million in 2 years while reducing the sales budget by 15%.
  • A-level MBA graduate by IESE Business School.
  • Launched the first digital real estate agency in Spain with $9K. Acquired.
  • Business performance VP: take the business to x3 EBITDA in 1 year with 0 budget (still the best EBITDA to date for this company).
  • Revenue growth leader in USA: Generated the first-ever sale with a new channel and new product with a 1-shot decision and no budget allocated.
  • Completed 2,500 KM, 5 mountain marathons, and mountain 5 ultramarathons running in 1 year.
  • Ran 105 km across the Pyrenees mountains in less than 18 hours.
  • Closed my first (and 6-figure) client before launching Predictable Innovation Strategy... building the relationship from scratch in a Slack group! 200K sales on the first year.
  • I was granted my own USA entrepreneur visa due to the performance ratio of investments vs results of Predictable Innovation (my consulting).
  • Completed +1,000 interviews with software buyers & CEOs in tech to build a solid understanding of human behaviors.
  • Completed +300 working and training sessions on diverse strategic topics.
  • I’ve coached +50 entrepreneurs and founders in tech.
  • I'm launching a new business to help teams & leaders in tech achieve peak performance: State of Coherence.
  • I up skill leaders at top companies like Google, Meta, Atlassian, and Grammarly in my courses in go-to-market strategy, AI & growth.
  • I coach executives & founders to make better business decisions.
  • I'm launching my coaching program to help people work less and have a happier life. We are human beings, not a human doings or achieving.


Want to chat to me? Drop me a line!

I have answers for you!

A pattern of wavy dots

Join an upcoming cohort

Positioning Strategy: Optimize Your Website Messaging & Sales Deck In 4 Weeks

Cohort 6

$1,250

Dates

Apr 7—29, 2025

Payment Deadline

Apr 7, 2025
Get reimbursed

$1,250

5.0 (6)

·

4 Weeks