5.0 (6)
4 Weeks
·Cohort-based Course
Position your B2B product to become unforgettable. Translate it into website messages that generate calls and a sales pitch that seals deals
5.0 (6)
4 Weeks
·Cohort-based Course
Position your B2B product to become unforgettable. Translate it into website messages that generate calls and a sales pitch that seals deals
16y helping 200+ B2B products & services
Course overview
TL;DR
📌 ▶️ CHECK THE VIDEO BELOW FOR AN OVERVIEW OF THE PROGRAM (SCROLL DOWN).
👉 THIS IS A HANDS-ON PROGRAM TO DRIVE MORE CALLS (MARKETING WEBSITE) & SEAL DEALS (SALES DECK). WE WILL SELECT YOUR BEST MARKET OPPORTUNITY (POSITIONING). THEN, WE'LL CRAFT YOUR WEBSITE MESSAGES, A NO-BRAINER PRODUCT/SERVICE OFFER, AND A SALES PITCH.
🔥🔥 I ACCEPT ONLY 15 ENROLLMENTS. THIS IS TO ENSURE THE QUALITY OF MY SUPPORT. SECURE YOUR SPOT ASAP.
👉👉👉THINK OF THIS PROGRAM AS HIRING A fCMO/CRO OR AGENCY TO CREATE OR OPTIMIZE YOUR SALES GENERATION PROCESS. YOU WILL IMPROVE OR CREATE FROM SCRATCH YOUR POSITIONING, WEBSITE, OFFER, AND SALES DECK. IT WILL BE AT A FRACTION OF THE COST VERSUS AN AGENCY/CONSULTANT, ON YOUR TERMS, AND IN 4 WEEKS OF TURNOVER. ALL WITH MY LIVE GUIDANCE AND SUPPORT.
✅ 12 HOURS OF LIVE HANDS-ON SESSIONS + 8 TEMPLATES:
WEEK 1:
➡️ Positioning-Audit Lab: Identify 1-5 Top Growth Positioning Possibilities
➡️ Positioning Decision-Making: Score & Select The #1 Positioning Opportunity
WEEK 2:
➡️ Website Messaging Lab: Craft Your Key Messaging Canvas
➡️ Offering & Value Proposition Lab: Design a no-brainer product/service offer
WEEK 3:
➡️ Sales Pitch Lab: Build your sales deck & discovery questions for sales calls
➡️ Marketing Website Lab: Craft Your Website Wireframe
WEEK 4 & POST-COURSE:
➡️ Roast Day: Get radical candid feedback on your sales deck & website.
➡️ [OPTIONAL] Build lab: Publish your sales-ready website with Leadpages or Carrd no-code tools.
🔥 BONUSES:
➡️ 1h x 1:1 GTM / Growth Consulting call to finalize your work and discuss your best GTM next steps ($500 that you get included in the program).
➡️ My 8 GPT AI-Assistants to accelerate very step.
➡️ 20+ video tutorials on AI tools for all this activities.
➡️ $1,200 discount for 6 months to get my monthly support / coaching (from $500 / mo to $300/mo).
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In every B2B business I've worked for, I've increased sales WIN rates by 50%, at least -- while reducing expenses.
All by following the behavioral science of how people buy B2B: most of your prospects will be more concerned about assessing the risks of buying from you to save their backs rather than benefiting from your service/product.
Once you're aware of that untold truth, getting more market traction follows my mantra:
"Market for problem-solving champions, sell for fearful decision-makers, deploy for the lazy users".
That's all you have to do and all we'll do in 4-weeks, hands-on, together:
1️⃣ "Market for problem-solving champions" 👉 Marketing Website / Landing.
2️⃣ "Sell for fearful decision-makers" 👉 Story + Sales deck.
3️⃣ "Deploy for the lazy users" 👉 Offer / Packaging.
This summarizes my step-by-step playbook, built with the learnings of +1,000 customer talks across 16+ years in B2B software / services.
In 4-weeks, you'll optimize or craft from scratch the top traction killers I've observed:
✅ Your 24/7 SDR: your website.
✅ Your client's trusted ally: your sales deck.
✅ Your best sales closer: your offer + proposal.
Think about it: Just by becoming 10% best at each step, the compound effect gets you 33% more deals.
We'll get this done by understanding what's in your B2B buyer's mind at each step of their buying journey.
So we can build an unforgettable positioning that gets into their minds 🧠
CHECK THE SYLLABUS + VIDEO BELOW FOR THE STEP-BY-STEP WORKSHOPS AND PROCESS
01
You are founder in an early stage B2B startup willing to avoid confusion with your messaging, get more prospects interested and close more.
02
You are a small business owner or solopreneur willing to optimize your revenue growth engine
03
You're a professional in charge of launching a new B2B high-ticket software or service
Website wireframe with your new positioning messages
Ready to convert visitors into calls or MQLs. We'll select the best website goal for your type of product/service.
So you just have to move it into production or join our optional class to build your website.
Sales pitch deck that reflects your positioning & storytelling
We’ll craft a sales-optimized story by focusing on one key choice: What’s the heart of your story?
We'll think about what gets your audience to agree with you, so they feel safe.
No-brainer offer / packaging + value proposition, ready for real-market testing
Winning it's all about reducing the risk perception in the mind of the customer. Do you have the lowest risk offer available in the market?
We'll design the lowest-risk offer possible. This may require repackaging your product.
Clarity of markets & positioning priorities to gain traction faster
Target Market-Selection (positioning) Canvas Complete
Strategize who to target (category, use cases), how (key messages offer, value prop), and why (differentiators, strengths).
We'll use my market-selection canvas to score and pick the best positioning opportunities for growth.
Messaging Canvas Complete
We'll create your differentiated messaging canvas, including:
A sales-ready website with no-code tools (Leadpages, Notion, Squarespace)
This is if you join the OPTIONAL build day.
BONUS: My CUSTOM AI-Assistants to accelerate each step
You'll get all the AI assistants I use for my clients:
AI BONUS CONTENT: 30 video tutorials on AI tools for all this.
BONUS: 1h 1:1 go-to-market / Growth PowerHour Consulting Call ($500 value)
We'll work together 1:1 for 1h in a zoom call after the program to:
BONUS: POST-COURSE SALES COACHING / SUPPORT DISCOUNT
When you join, you'll get a discount of $200 / month for my coaching & support that includes:
✅ Access to all the videos & live sessions.
✅ 1 x bi-weekly group AMA growth strategy call (4 / month).
✅ Extra loom video tutorials.
✅ My direct support through a WhatsApp group
8 interactive live sessions
Lifetime access to course materials
1 in-depth lesson
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Positioning Strategy: Optimize Your Website Messaging & Sales Deck In 4 Weeks
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The most execution-oriented program I've ever put together!
5.0 (6)
Karan Singh
Bernard Mouton
Giri Fox
Brendon McDonald
Akio Aida
Julie Taylor
Lya Rebelo
Veronica Aldazosa
Rebeca Sanz
Testimonial By Brendon, CEO of Digital Smile Design
Access a FREE DIGITAL copy of my book "The Art of Positioning Strategy"($4.95 at Amazon)
This book is an in-depth 30-page breakdown of my whole market analysis + positioning process.
In the "Unforgettable" 4-week program, I've simplified most of the time-consuming steps in the book and the templates.
So we can make it in 3/4 weeks.
The book will give you an idea of my point of view on market positioning, behaviors, and GTM strategy for B2B software and services. You'll also learn the process in case you want to implement it by yourself!
Get FREE immediate access
Join an upcoming cohort
Cohort 6
$1,250
Dates
Payment Deadline
x3 Founder, MBA, fCRO/CMO, Business Coach, Author, 16y+ leading B2B GTM teams
Thanks for stopping by!
This the most boring part! I don't like talking about myself, but I understand you want to know who are you getting involved with!
My life is a story of finding solutions and achieving with limited or no resources. Quite aligned with My Human Design: my soul came to this world to solve problems and bring solutions to life (I'm a manifesting generator):
Want to chat to me? Drop me a line!
Join an upcoming cohort
Cohort 6
$1,250
Dates
Payment Deadline