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Market Segmentation Courses

Dividing the target market into distinct groups based on specific characteristics and needs.

Product/Market Fit

Positioning

Marketing Channels

Competitive Advantages

Go-to-Market

Product Marketing

BELONG™ Brand: The Ethical Branding Cohort
4.8
·
Starts
Feb 5
Chelsea Burns
Your marketing can be authentic, powerful, AND profitable. Build an ethical brand with a full marketing plan all based on psychology.
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BELONG™ Brand: The Ethical Branding Cohort
4.8
·
Starts
Feb 5
Chelsea Burns
Your marketing can be authentic, powerful, AND profitable. Build an ethical brand with a full marketing plan all based on psychology.
View course
Advanced Quantitative JTBD Research
Starts
Jan 13
JOHN GUSIFF and DOMINIC RICCHETTI
Learn Advanced JTBD quantitative methods that prioritize opportunity, guide product roadmaps, and shape exceptional customer experiences.
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Advanced Quantitative JTBD Research
Starts
Jan 13
JOHN GUSIFF and DOMINIC RICCHETTI
Learn Advanced JTBD quantitative methods that prioritize opportunity, guide product roadmaps, and shape exceptional customer experiences.
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Perfect Your Go-To-Market Strategy
4.9
Mona Bijoor
Discover how to get customers and a competitive advantage so that you'll pitch to investors with confidence.
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Perfect Your Go-To-Market Strategy
4.9
Mona Bijoor
Discover how to get customers and a competitive advantage so that you'll pitch to investors with confidence.
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Customer Jobs-to-be-Done Listening Skills
4.7
JOHN GUSIFF
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
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Customer Jobs-to-be-Done Listening Skills
4.7
JOHN GUSIFF
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
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How to Use AI to Truly Understand Your Market and Customers
4.7
Abi Awomosu
Unlock the power of AI and the Billion-Person Focus Group® to decode what your market really wants in ways traditional research can't.
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How to Use AI to Truly Understand Your Market and Customers
4.7
Abi Awomosu
Unlock the power of AI and the Billion-Person Focus Group® to decode what your market really wants in ways traditional research can't.
View course
Make Product Strategy Real with Survival Metrics
4.9
Adam Thomas
Learn how to build metrics that help you pivot with strategy in a fast, data informed, and politically safe way.
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Make Product Strategy Real with Survival Metrics
4.9
Adam Thomas
Learn how to build metrics that help you pivot with strategy in a fast, data informed, and politically safe way.
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Refine Your Blue Chip Client Profile
4.6
Scott Peterson
Win, Retain and Grow More of the "Right" Clients through a Tight & Focused Business Development Strategy
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Refine Your Blue Chip Client Profile
4.6
Scott Peterson
Win, Retain and Grow More of the "Right" Clients through a Tight & Focused Business Development Strategy
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Product Positioning Workgroup
5.0
Tata (Tatevik) Maytesyan
One of it's kind practical course to nail your product positioning and all what comes with it: landing pages, pitch decks and GTM strategy
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Product Positioning Workgroup
5.0
Tata (Tatevik) Maytesyan
One of it's kind practical course to nail your product positioning and all what comes with it: landing pages, pitch decks and GTM strategy
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Strategic Product Marketer
5.0
Gabriel Steinhardt
Learn PMTK®-based strategic product marketing. Segment smarter, position stronger, and lead products to win in competitive markets
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Strategic Product Marketer
5.0
Gabriel Steinhardt
Learn PMTK®-based strategic product marketing. Segment smarter, position stronger, and lead products to win in competitive markets
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Marketing for Startups Masterclass
4.8
Dino Myers-Lamptey and Lee Henshaw
Marketing crash course for startups - learn to launch, grow and raise by diagnosing your market and mastering marketing strategy and tactics
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Marketing for Startups Masterclass
4.8
Dino Myers-Lamptey and Lee Henshaw
Marketing crash course for startups - learn to launch, grow and raise by diagnosing your market and mastering marketing strategy and tactics
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Building your Go-To-Market Strategy
4.3
Amanda Kleha
Master GTM strategies using real-world examples. Learn to align teams, prioritize tactics, and craft your own winning strategy.
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Building your Go-To-Market Strategy
4.3
Amanda Kleha
Master GTM strategies using real-world examples. Learn to align teams, prioritize tactics, and craft your own winning strategy.
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Nailing Your Positioning To Accelerate B2B Sales Growth
Jose Bermejo
Hands-on workshops to select who and what to sell. We'll get into your customer's heads to sell faster, spending less time & money.
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Nailing Your Positioning To Accelerate B2B Sales Growth
Jose Bermejo
Hands-on workshops to select who and what to sell. We'll get into your customer's heads to sell faster, spending less time & money.
View course

Market Segmentation Courses

Dividing the target market into distinct groups based on specific characteristics and needs.

Product/Market Fit

Positioning

Marketing Channels

Competitive Advantages

Go-to-Market

Product Marketing