5 Weeks
·Cohort-based Course
One of it's kind practical course to nail your product positioning and all what comes with it: landing pages, pitch decks and GTM strategy
5 Weeks
·Cohort-based Course
One of it's kind practical course to nail your product positioning and all what comes with it: landing pages, pitch decks and GTM strategy
Previously at
Course overview
Many founders, marketers and product managers with great ideas or an amazing technology struggle to find the right customers for their product or grow it fast.
In fact, according to a CB Insights report, lack of market need is the most common reason for startup failure. In 42% of cases, failed startups created a product or service that didn’t meet a real felt need in the market.
It is also the case for feature or campaign launch.
Navigating product market fit is not just about having a great digital marketing campaign or building an advanced technology.
It starts from building the right product for the right group of people and communicating it in the best possible way.
That's where "Unique positioning for your product" course comes in.
In this course, you will:
🚀 Get clarity about market analysis, segmentation and trends to focus on
🔍 Master the art of customer interviews to get actionable insights.
🎯 Define clear product features and value propositions to communicate
💡 Set-up the testing for the product or feature
📖 Craft compelling product story for your pitch deck, demo, landing page or marketing plan
Over the span of 4 weeks you will have access to 20 modules, 2 guest lectures and bi-weekly live office hours with Tata.
Plus free access to:
🎁 Pitch deck or landing page review and feedback
🎁 Hands on positioning templates, GTM checklists and user interview guides
🎁 Practical guide "how to use AI for marketing"
All sessions are recorded - you can access it no matter what time zone you are in and how busy your schedule is.
Course is designed to be hands on with well rounded approach to product positioning and will include slide presentation, checklists, templates and live Q&As.
Ready to rewrite your product's value proposition? Enroll now and redefine success on your terms.
01
For early stage founders and tech leaders looking to bridge business knowledge gap, get pragmatic frameworks to build the right product
02
For product and marketing managers who are tasked to launch features and campaigns, create demos, landing pages and make it successful.
03
not a great fit for
serial entrepreneurs
professionals, not expecting to work hands on
Understand product positioning and it's impact on growth
Review the core principles of product design, product positioning frameworks
Look at industry and my practice examples how right product positioning drives growth
Chose market category and segment
Market analysis, segmentation and trends to focus on
Do research without a research team or a big budget
Or a big budget. Yes, you heard it right. Right after we cover some theory about types of research, guides questionnaire samples.
You will also run your own project customer research.
Use Communication hacks
How to talk about the product benefits and test messaging, using basic understanding of human psychology
How to leverage AI tools
We will get into the details how and which tools aside from ChatGPT to use to make your job faster.
Build website, pitch deck and GTM plans
Once you have product positioning defined, you can use industry leading examples of pitch decks and website wireframes to design yours.
You will also get access also my custom GTM frameworks and plan samples to define your product's strategy.
Interactive feedback & special material
Clear and easy to use frameworks and techniques + feedback on your website, pitch decks, GTM plans
4 interactive live sessions
Lifetime access to course materials
34 in-depth lessons
Direct access to instructor
6 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Product Positioning Workgroup
01
The Basics
We will first discuss what is product positioning and how it helps you get your product market fit. And then cover all things frameworks, toolkits and how-to methods.
Homework: your product deep dive using framework provided, it's features and value adds.
02
Market and competitor analysis
In this module you will get a workbook to fill out and we will be going step by step through market overview, to competitor analysis, defining target segment and building questionnaire for your user research.
Homework: fill-out first section of your workbook based on the frameworks provided: market segment data, research, insights from customers
03
Consumer deep dive and research
There is nothing more important than obsessing over your customer group. Who they are? what do they do in spare time? what is important for them?
We will review types of user research and quest-re examples.
Homework: with quest-re ready, your next step is field work - you will go out there and talk with your current or potential customers.
04
Product positioning - building it!
This will be our time to put all things together - your market research, your consumer insights and then using some of the frameworks experiment with your product story. You will walk out from this session with few ideas of how to position your product or feature.
05
From positioning to story
When your product positioning is ready, you understand who your target audience is - next thing will be acquisition.
We will learn together how to take all of the materials you have and define all pieces of story you tell - the narrative.
We will also discuss how this could be used in identifying marketing channel mix and acquisition strategies.
06
Testing and editing loop!
Run tests with your product positioning options and your narrative.
Launch > learn > iterate > test again
Sophie
Kate
Xenia
Hi! I am Tata, business growth expert and startup advisor based in Zurich.
Throughout my career I have worked in companies of various size and types, like Nike, Deloitte, Pangaia, Picsart and Sololearn and was always striving to create value and have an impact: for each individual user, team member. business and society overall.
In my 15 years of practice I have learned that no matter whether you work in a large multinational corporation like Nike, an early stage sustainability startup like Pangaia (from 0 to 70mln ARR in 2 years) or scale-ups like Picsart (150 mln active users, backed by Sequoia) or Sololearn (30 mln sign-ups) - you will always face similar problems: how to create or adjust your product offering to have your customers love it.
I have done dozens of lectures, taught hundreds of students in live lectures and workshops across globe from my hometown Yerevan to Oxford - all because sharing knowledge and growing people is my truest mission and joy.
My goal is to help early stage founders, product and marketing professionals to build the right products and set them up for growth.
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How We Grew Nike Running by 30%: Free Case Study
Get an insider’s look at how I revamped Nike Running’s product positioning in a new market. From the exact strategies to real results, this free case study breaks it all down - and shows you how to apply the same methods to your business!
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