Strategic Product Marketer
3 Days
·Cohort-based Course
Learn PMTK®-based strategic product marketing. Segment smarter, position stronger, and lead products to win in competitive markets
Strategic Product Marketer
3 Days
·Cohort-based Course
Learn PMTK®-based strategic product marketing. Segment smarter, position stronger, and lead products to win in competitive markets
PMTK is used worldwide, including:
Course overview
Develop Strategic Marketing Skills To Excel And Perform With Greater Impact
The Blackblot Strategic Product Marketer™ (SPMK) course is a one-day advanced training program designed to equip product managers and product marketing professionals with practical, methodology-based tools for strategic product marketing.
Delivered through an interactive format, the course applies the globally adopted Blackblot Product Manager's Toolkit® (PMTK) methodology to teach participants how to effectively market products in a market-driven organization.
Participants will explore the foundations of strategic product marketing, focusing on the marketing domain, product marketing methods, and the product marketer's role.
The course progresses through key fundamentals such as market segmentation, B2B buyer personas, and market research. Building on this foundation, it introduces essential and advanced concepts in value creation, competitive differentiation, and product positioning.
Attendees will develop an understanding of both basic and advanced value propositions and learn to craft strategic marketing collateral, including unique selling propositions and sales axioms.
By the end of the course, participants will be able to construct a comprehensive strategic product marketing outline emphasizing superior perceived value and competitive advantage.
This course is ideal for professionals seeking to deepen their expertise in strategic product marketing using a structured and proven methodology.
The Blackblot Product Manager’s Toolkit® (PMTK) is a comprehensive set of models and templates for planning and marketing market-driven products.
PMTK is the trusted standard used by over 6,000 product management and marketing professionals worldwide.
Course participants receive a free account to PMTK Ver. 6.5, with lifetime access to updates and upgrades.
Who is this course for
01
Product Marketers at All Levels
Sharpen your skills with a structured approach to value, differentiation, and strategic messaging.
02
Business Strategists Defining Market Differentiation
Gain tools to craft market-driven value propositions and set your products apart.
03
Product Managers Involved in Go-to-Market Planning
Learn how to support launches with clear positioning and compelling marketing content.
04
Teams Supporting Product Launches and Sales Enablement
Build aligned messaging that drives adoption and empowers sales teams.
05
Marketing Professionals Focused on Positioning and Messaging
Master techniques to deliver focused and persuasive product messages.
What you’ll get out of this course
Understand and Define Target Markets with Precision
Students will learn how to perform customer and product segmentation to define clear, actionable target markets. This ensures the ability to direct resources efficiently and align messaging with distinct buyer groups.
Build Compelling Value Propositions that Drive Preference
Attendees will understand how to translate product capabilities into meaningful customer value, crafting messages that clearly communicate why the product is worth choosing over alternatives.
Articulate Competitive Advantage
Students will analyze their company's strengths to define and express unique selling points and promises of quality that establish lasting competitive advantage in the market.
Create Strategic Product Marketing Deliverables
Participants will produce documents like the collateral matrix, USP, and sales axioms, gaining tools to systematically support sales efforts and reinforce consistent value messaging.
Apply a Practical Framwork for Strategic Execution
Graduates of the course will walk away with a repeatable and practical framework to strategic product marketing, allowing to confidently lead market-facing initiatives with clarity and structure.
What’s included
Live sessions
Learn directly from Gabriel Steinhardt in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
3 live sessions • 30 lessons
Week 1
Jun
10
Lesson 1
Jun
11
Lesson 2
Jun
12
Lesson 3
Blackblot Strategic Product Marketer™ (SPMK)
Session 1: Core Principles of Product Marketing
Session 2: Strategic Product Marketing Fundamentals (Value Emphasis)
Session 3: Basic Strategic Product Marketing
Session 4: Advanced Strategic Product Marketing
Session 5: Course Recap and Summary
Meet your instructor
Gabriel Steinhardt
Gabriel Steinhardt
- Internationally recognized technology product management expert and public speaker.
- Developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice with over 6,000 registered users worldwide.
- Personally trained over 4,000 professionals worldwide in PMTK®.
- Author of The Product Manager's Toolkit book, published by Springer Verlag.
- Author of the Market-Value Pricing book, published by Springer Verlag.
- Author of the Data-driven Decision-making for Product Managers book, published by Springer Verlag.
- Marketing and information systems MBA.
- Blackblot education is delivered worldwide (Australia, Belgium, Bulgaria, Canada, China, Finland, France, Germany, India, Ireland, Israel, Netherlands, Poland, Portugal, Serbia, Singapore, Spain, Switzerland, Turkey, United Kingdom, and the USA).
Course Schedule
Total 6 hours - One week
Tuesday, Wednesday, and Thursday
08:00–10:00 GMT (EU/Asia Time Friendly)
Delivered live and online via Google Meet.
Included in the course (free of charge!)
Free Blackblot Product Manager's Toolkit® (PMTK) Templates
Free license and login credentials to the Blackblot Product Manager's Toolkit® (PMTK) professional template collection (valued at $89).
Free Mentoring Sessions
Three free half-hour online mentoring sessions with the instructor.
Course Slides
Course slides are provided to students as a downloadable PDF.