Strategic Product Marketer
3 Days
·Cohort-based Course
Learn PMTK®-based strategic product marketing. Segment smarter, position stronger, and lead products to win in competitive markets.
Strategic Product Marketer
3 Days
·Cohort-based Course
Learn PMTK®-based strategic product marketing. Segment smarter, position stronger, and lead products to win in competitive markets.
PMTK is used worldwide, including:
Course overview
Develop Strategic Marketing Skills To Excel And Perform With Greater Impact
The Blackblot Strategic Product Marketer™ (SPMK) course is an advanced training program designed to equip product managers and product marketing professionals with practical, methodology-based tools for strategic product marketing.
Delivered through an interactive format, the course applies the globally adopted Blackblot Product Manager's Toolkit® (PMTK) methodology to teach participants how to effectively market products in a market-driven organization.
Participants will explore the foundations of strategic product marketing, focusing on the marketing domain, product marketing methods, and the role of the product marketer.
The course progresses through key fundamentals, including market segmentation, B2B buyer personas, and market research. Building on this foundation, it introduces essential and advanced concepts in value creation, competitive differentiation, and product positioning.
Attendees will develop an understanding of both basic and advanced value propositions and learn to craft strategic marketing collateral, including unique selling propositions and sales axioms.
By the end of the course, participants will be able to construct a comprehensive strategic product marketing outline that emphasizes superior perceived value and a competitive advantage.
This course is ideal for professionals seeking to deepen their expertise in strategic product marketing through a structured, proven methodology.
The Blackblot Product Manager's Toolkit® (PMTK) is a comprehensive set of product management principles, models, and templates for planning and marketing market-driven products.
PMTK is the trusted standard used by over 6,000 product management and marketing professionals worldwide.
Blackblot Training Package (Free with Enrollment):
✅ Blackblot PMTK® templates account, lifetime access, and updates
✅ Digital course slides and action plan
✅ Three mentoring sessions
✅ Official digital certificate
PMTK® is a registered trademark of Blackblot – Product Management Expertise™.
Who should attend
01
Product Marketers
Professionals defining product positioning, messaging, and differentiation within competitive markets.
02
Product Managers
Practitioners involved in go-to-market planning who seek structured methods for collaboration with marketing teams.
03
Marketing Professionals
Specialists focusing on product communication and strategic messaging to enhance clarity and market impact.
Key outcomes for participants
Apply a Proven Framework for Strategic Product Marketing
Use the PMTK® methodology to structure marketing analysis, planning, and execution with repeatable precision and strategic clarity.
Develop Compelling Value Propositions
Craft differentiated and credible value propositions that align with customer priorities and clearly communicate market advantage.
Position Products for Competitive Success
Translate strategic insights into clear, defensible market positioning and messaging that distinguish products from competitors.
Define Target Markets with Precision
Identify and segment audiences based on needs, value drivers, and market dynamics to ensure every marketing effort addresses the right customers.
Create Effective Strategic Marketing Deliverables
Build practical artifacts such as buyer personas, value matrices, and sales axioms to support internal alignment and go-to-market execution.
What’s included
Live sessions
Learn directly from Gabriel Steinhardt in a real-time, interactive format.
Lifetime access
Go back to course content and whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
3 live sessions • 30 lessons
Week 1
Nov
24
Lesson 1
Nov
25
Lesson 2
Nov
26
Lesson 3
Blackblot Strategic Product Marketer™ (SPMK)
Session 1: Core Principles of Product Marketing
Session 2: Strategic Product Marketing Fundamentals (Value Emphasis)
Session 3: Basic Strategic Product Marketing
Session 4: Advanced Strategic Product Marketing
Session 5: Recap and Summary
Meet your instructor
Gabriel Steinhardt
PMTK® Creator, 3x Author, Trained 4K+, 1K+ Firms Worldwide, Tech PM Expert, MBA
- Internationally recognized technology product management expert and public speaker.
- Developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice with over 6,000 registered users worldwide.
- Personally trained over 4,000 professionals worldwide in PMTK®.
- Author of The Product Manager's Toolkit book, published by Springer Verlag.
- Author of the Market-Value Pricing book, published by Springer Verlag.
- Author of the Data-driven Decision-making for Product Managers book, published by Springer Verlag.
- Marketing and information systems MBA.
- Blackblot education is delivered worldwide (Australia, Belgium, Bulgaria, Canada, China, Finland, France, Germany, India, Ireland, Israel, Netherlands, Poland, Portugal, Serbia, Singapore, Spain, Switzerland, Turkey, United Kingdom, and the USA).
PMTK is used worldwide, including:
Join an upcoming cohort
Strategic Product Marketer
SPMK1125
$295
Dates
Payment Deadline
Don't miss out! Enrollment closes in 4 days
Course Schedule
Total 6 hours - One week
Monday, Tuesday and Wednesday
9:00am-11:00am EST (US)
- Delivered live and online via Google Meet.
- Attendance is required.
Blackblot Training Package (Free with Enrollment)
Free Blackblot Product Manager's Toolkit® (PMTK) Templates
Free license and login credentials to the Blackblot Product Manager's Toolkit® (PMTK) professional template collection.
Free Mentoring Sessions
Three free half-hour online mentoring sessions with the instructor.
Free Course Slides
Course slides are provided to students as a downloadable PDF.
Frequently Asked Questions
Join an upcoming cohort
Strategic Product Marketer
SPMK1125
$295
Dates
Payment Deadline
Don't miss out! Enrollment closes in 4 days