AI Visibility Strategy for Marketing & Comms: Build Your AI Search Roadmap
Lisa Peyton
AI Professor & Practitioner
Build your AI search roadmap from your own buyer evidence, in one session.
Your buyers now ask AI engines to recommend, compare, and vet companies like yours. Every brand needs a plan for that. What the plan should be, and how much to put behind it, depends on three things you can read for yourself: how your buyers use AI when they choose, how far your category has moved, and which sources the engines cite when they answer.
You've built plans like this before, for social, for podcasting, for influencer. The discipline is the same one you've always used. Evidence about your buyers, a clear read on your category, and a true picture of where you stand today. This session applies it to AI search.
In this working session you run all three reads on a brand you choose: your own practice, a client's, or the organization you work for. You build the persona, run real buyer prompts across the engines, scan your category, and map the source pool. Then you turn the reads into a one-page roadmap with your first move, sequenced by effort and payoff.
You leave with the roadmap, the evidence behind it, and a method you can run again for any brand or client. It's the same three reads behind my AI Visibility Strategic Brief, done with your own hands.
What you’ll learn
Build an AI search roadmap for any brand from three reads you can run yourself, in one session.
Build and interview an AI buyer persona, then check it against your own client or audience data
Turn the persona into the real prompts your buyers type, from first question to shortlist
Run a guided AI scan of whether competitors and peers publish about, track, or build for AI search
See whether you're early, on pace, or deliberately absent, and what that means for your pace
Run your buyer prompts across ChatGPT, Claude, Perplexity, and Gemini and capture who gets named
Map the source pool behind the answers, and learn whether you're known to the models or only retrieved when search is on
Turn the three reads into a roadmap with your first move, sequenced by effort and payoff
Keep the persona and prompt set to rerun each quarter, or package the method as a paid assessment for clients
Workshop agenda
Start with the plan that is yours to build
Every brand needs a plan for AI search. The size and starting point are what you decide. We set up the three reads that decide both, so you know what you're working toward.
Get clear on your goals and what already works
You name your top objectives and how you currently win business or earn attention. This is what the roadmap has to serve, and it anchors every read that follows.
How do your buyers use AI when they choose?
Using AI to gather and pressure-test the evidence, you build a buyer persona and reach a read on whether AI engines select you, confirm you, or sit outside your audience's decision for now.
Where does your category stand on AI search?
A guided scan of whether your competitors and peers are paying attention to AI search. You leave with a read on whether you're early, on pace, or deliberately absent.
Where do the engines place you now?
You run real buyer queries and capture how you currently surface, including whether you appear only when live search is on. A quick, honest baseline of your present standing.
Your roadmap and the first move
You combine the three reads into a one-page roadmap, sequenced by effort and payoff, and leave with your first move, your next steps, and resources.
Learn directly from Lisa
Lisa Peyton
AI for Strategic Communications Professor | Forbes Contributor | Former Intel
Who this workshop is for
Communications and PR pros building their first AI search plan, who want it grounded in their own buyers and category.
Consultants, freelancers, and agency leads asked about AI search by clients, who want a repeatable method they can run and bill for.
Content marketers who want a clear, evidence-based roadmap for AI visibility to bring to leadership.
What's included
Live sessions
Learn directly from Lisa Peyton in a real-time, interactive format.
Reusable AI personas
A set of AI buyer and audience personas for your category that you can reuse in future research.
A rerunnable prompt set
The prompts behind the diagnostic, so you can recheck your visibility whenever your category shifts.
A repeatable method
A method you can run again for any brand, and package as a paid assessment if you consult.
Monthly AI meetups
A standing seat at my monthly advanced AI meetups, where we keep pace with what is changing and trade what is actually working.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Free resource
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Testimonials
Lisa is super engaging and her content is both practical and stellar! I highly encourage anyone interested in staying on the leading edge of AI to take advantage of her program(s).
Lynn
Brand Catalyst and Architect · Creative Catalyst LLCLisa is a great teacher/coach/evangelist with an incredible level of expertise that she shares with the class. I've improved my AI skills and boosted my confidence in using AI. Thank you, Lisa, for a great learning experience.
Cynthia
Founder, CEO · The Hester Group
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