Lisa Peyton

Fall 2024 - October

Winter 2024

Spring 2025

Summer 2025

Fall 2025

Discover the power of meta-prompting with "The Ultimate Guide to Meta-Prompting for Content Marketers." Cut prompt development time by 80% and generate superior AI content by learning how to strategically collaborate with AI instead of struggling with endless prompt tweaks. This comprehensive guide provides step-by-step tutorials, real-world examples, and practical templates you can implement immediately in your content workflow. Stop wasting hours on trial-and-error prompting and start creating more strategic, effective content at scale.

THE ULTIMATE GUIDE TO META-PROMPTING FOR CONTENT MARKETERS

Master AI-Powered Content Marketing and Transform Your Marketing from Basic to Brilliant! This comprehensive guide, crafted by industry expert Lisa Peyton, dives deep into the art and science of creating impactful AI prompts. Whether you're a seasoned marketer or just beginning to explore AI tools, this guide offers actionable techniques to elevate your marketing results.&nbsp; &nbsp;Why You'll Love This Guide:&nbsp;🎯 Craft Impactful AI Prompts with Confidence&nbsp;⚡ Streamline Your Workflow&nbsp;📊 Achieve Better Marketing Results&nbsp;

Advanced AI Prompting Guide for Content Marketers

Master AI-powered content marketing to craft innovative strategies, understand audiences, and stay ahead of competitors.

Senior AI & Experiential Marketing Strategist and Professor

AI for Strategic Content Marketing: Building the Future of Engagement

Web Content Writer

Senior Manager, Editorial

Marketing Manager

Digital Marketing Freelance

Content Strategist

Content & Comms Manager

Move Beyond the Basics & Master Advanced Agentic AI for Marketing

Advanced AI for Content Marketing: Build Your Agentic Marketing Team

President/CEO

Digital Growth Consultant

Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist. You'll evolve from traditional marketing methods to becoming a pioneer in AI-enhanced strategies. By the end of this course, you'll possess the skills to: • Uncover hidden market opportunities using AI-powered research techniques• Create hyper-targeted audience profiles that drive engagement• Craft innovative, AI-informed content strategies that set you apart from competitors• Measure and optimize your AI-driven content initiatives for maximum impact&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Plus you'll gain exclusive access to the "AI for Strategic Content Marketing: Building the Future of Engagement Workbook" — an invaluable resource available only to course participants: This comprehensive workbook guides you through 13 in-depth modules, covering everything from AI-driven strategic research to innovative content creation tactics. Develop practical skills with hands-on exercises that help you: • Craft AI-assisted SWOT analyses and competitor research• Create detailed AI customer personas for deeper audience insights• Build AI-enhanced content strategies aligned with SMART objectives• Master AI-driven content creation while maintaining your brand voice• Measure and optimize your AI-powered content marketing efforts Packed with worksheets, real-world exercises, and an extensive AI Marketing Toolkit, this workbook is your roadmap to becoming an AI-first content marketing leader. By the end of the course, you'll have the skills and confidence to build a complete, AI-enhanced strategic content marketing plan tailored to your brand and audience. This transformation will position you at the forefront of the content marketing field, equipped with the knowledge and tools to lead in an AI-driven future. You'll gain the confidence to make data-backed decisions, the creativity to develop groundbreaking campaigns, and the technical know-how to leverage AI tools effectively. *Get Reimbursed:&nbsp;Many companies and agencies offer an L&amp;D or education budget that covers the cost of this course. For more information, please see this page: https://maven.com/expense or click on the 'Get Reimbursed' link under the enrollment button. If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.

Become an AI-Powered Content Marketing Strategist

Course syllabus

Three 1-hour+ live sessions with Lisa Peyton offer direct access to expert insights. Get personalized feedback, dive deeper into AI tools, and solve real-world challenges. These interactive sessions accelerate learning and provide valuable networking opportunities.

Live Sessions Friday December 6th, 13th, and 20th

Weekly hands-on projects apply AI to real marketing challenges:<ol><li>Conduct AI-powered market analysis</li><li>Create detailed audience profiles using AI tools</li><li>Develop an AI-driven content strategy </li></ol> Each project builds practical skills for immediate implementation in your work.

Weekly projects

Course schedule

For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.

Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies

Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.

Who is this course for

What you’ll get out of this course

Live, hands-on learning sessions providing guidance and mentorship applying your new AI skills. Not just recorded videos.

LIVE Learning in an Online Classroom environment

PIA, your professor in AI, will be available for the duration of the course to help with assignments and answer your questions around the clock.

Gain 24/7 access to your very own AI professor who is an expert on using AI for content marketing. 

Explore AI's transformative impact on content marketing, from creation to analysis. Learn to leverage AI for data-driven insights, enhancing audience targeting and engagement strategies.

Understand the role of AI in strategic content marketing

Master AI-powered tools for comprehensive market insights. Discover how to analyze trends, consumer behavior, and competitor strategies more efficiently, leading to data-driven strategies and targeted marketing efforts.

Learn how to use AI tools for market research and analysis

Harness AI to create rich, dynamic audience personas. Learn to analyze vast data sets, uncover hidden patterns, and predict consumer behavior, enabling hyper-targeted content and personalized marketing strategies.

Develop detailed target audience profiles using AI

Leverage AI to craft powerful, data-backed content strategies. Learn to strategize content creation, distribution, and performance measurement, ensuring your marketing efforts resonate with audiences and drive measurable results.

Create data-driven content marketing strategies with AI

Create AI-powered customers to collect valuable data, and deepen your understanding of audience needs and behaviors.

Design AI customer companions to enhance audience understanding

Learn how to approach measuring the value of your AI projects.

Measure the value and impact of AI in content marketing initiatives

Official professional certification of “AI for Strategic Content Strategy” course completion. Suitable for LinkedIn profiles, resumes, CV's, and other professional materials. Reimbursement Info:<a href="&nbsp;https://maven.com/expense" rel="noopener noreferrer" target="_blank">&nbsp;https://maven.com/expense</a>

Course Professional Certification & Reimbursement Funds

Shape your AI marketing journey through live experimentation. This dynamic course adapts weekly based on student votes, ensuring you learn exactly what you need to build AI agents that transform your work.

Experiment with Cutting-Edge AI Marketing Agents in Real-Time

Weekly 90-minute interactive workshops featuring hands-on AI tool demonstrations, real-world projects, and personalized feedback. Join industry experts every Friday to master visual AI techniques in real-time.

LIVE Session Every Friday

Apply what you learn immediately with guided assignments that build a professional portfolio of AI-generated visual content. Share your work for personalized instructor feedback and showcase your progress in our dedicated community hub.

Marketing Directors &amp; Team Leaders Leading multiple initiatives while seeking AI agents to multiply team output.

Content &amp; Brand Strategists Crafting narratives at scale. Want to experiment with AI agents that maintain brand voice.

Agency Owners and Freelancers Serving multiple clients and needing leverage. Ready to build AI agent systems that deliver more value.

Create autonomous agents for tasks such as lead research, scoring, and outreach while you watch. Each session features hands-on building where you'll construct actual working systems based on the challenges you choose.

Build Real AI Marketing Agents Through Live Experimentation

Build custom AI assistants for whatever challenges you face. Need help with outreach? Content ideas? Campaign analysis? Create the exact AI support system that fits your workflow.

Design Your Perfect AI Marketing Team

Go from "wouldn't it be cool if..." to "here's my working AI assistant" through hands-on practice. Test ideas, get instant feedback, and leave each session with something you can use immediately.

Turn Ideas into Real Marketing Solutions

Vote on which marketing challenges we solve each week. Previous groups have tackled everything from automating LinkedIn outreach to creating content calendars—your needs shape every session.

You Choose What We Build

Use AI to Create Audience-Centric Content that Converts

AI Marketer, Professor, and Innovator

Use AI personas to uncover content types and messages that resonate most with your ideal customers.

Identify the Right Format for Your Target Audience

Work with your AI assistant to develop audience-aligned hooks and headlines that drive engagement.

Collaborate With AI to Refine Strategic Messaging

Turn audience insights into compelling visuals using tools like Midjourney, Sora, or your favorite image generator.

Generate Visual Assets With AI-Powered Prompts

5 AI Prompts to Level Up Your Content Marketing Strategy

Transform basic AI requests into sophisticated prompts that generate strategic insights not surface-level content ideas.

Master Meta-Prompting for Strategic Content

Create prompts that uncover competitor content gaps and market opportunities in minutes, not hours.

Build AI-Powered Competitive Intelligence Systems

Build detailed persona profiles that reveal hidden audience insights and content preferences using smart prompts.

Create Hyper-Targeted Audience Profiles

AI for Marketing: How to Use AI for Research-Driven Strategy

Evaluate and choose the right LLMs and AI platforms based on specific research goals to maximize insight quality

Select Optimal AI Research Tools

Configure AI tools to continuously monitor competitors and identify actionable gaps in content strategy

Competitive Intelligence Automation

Apply AI trend detection to predict emerging audience interests and create data-driven content that resonates

AI-Enhanced Audience Analysis

AI for Marketing: Create Customer-Driven Content in Minutes

Learn to use in-painting techniques to create multiple social media image variations tailored to specific personas.

🎯 AI-Powered Image Personalization

Transform a single blog post into multiple audience-specific versions to boost engagement and relevance effortlessly.

📝 AI-Driven Content Customization

Get plug-and-play AI prompts that simplify persona-based personalization, making content creation fast and effective.

⚡ Time-Saving AI Prompt Strategies

AI Marketing Alchemy: Brand-Consistent Visuals with AI

Learn to build and organize visual collections that guide AI tools to match your brand aesthetic.

Master Style References

Turn reference images into precise prompts that generate consistently on-brand visuals.

Transform Brand Inspiration

Build an efficient workflow for using AI style-matching tools to speed up your creative process.

Streamline Visual Creation

AI News Alchemy: Turn Information Chaos into Marketing Gold

Create a personalized AI news filtration system that transforms overwhelming updates into actionable insights

Master Your 10-Minute News Ritual

Develop a system to identify and focus on AI developments that truly matter for your content marketing success

Build Your Strategic Filter

Learn how to transform the flood of AI updates into creative opportunities that enhance your content marketing strategy.

Learn directly from Lisa Peyton