Staging environment
Workshop

Your First LinkedIn Customer in 30 Days

Will Leatherman

Founder, Catalyst GTM Agency

You're not bad at LinkedIn. You just don't have a system yet.

LinkedIn generates 80% of B2B social media leads. The buyers you want are already there and already looking. But most founders either never start, post inconsistently, or write content that reads like a press release. This workshop gives you the 30-day system — profile, content, and outreach — that turns LinkedIn from a passive presence into an active pipeline.

What you’ll learn

Walk away with a belief system, content matrix, and lead magnet path that books your first LinkedIn customer in 30 days.

  • Apply the 3-bucket content formula — Pain Point, Proof, and Process posts — the framework that builds trust and drives pipeline.

  • Walk through a real Catalyst client content calendar, then map your own 12 posts around your ICP's actual pain points.

Workshop agenda

  • Welcome & What We're Building

    Frame the problem, preview the 3 deliverables, set working session tone. Quick chat check-in.

  • Profile as a Landing Page

    Rewrite your headline, about section, and featured section using the ICP-first conversion framework — with live critiques.

  • Your Content System

    Build your first 12 posts using Will's 3-bucket content formula, with a real 30-day content calendar as a live example.

  • The DM Sequence

    Write your 3-message outreach sequence — connection request to booked call — using real anonymized examples that converted.

  • Close the Loop

    30-day activation plan, shared resource doc link, and what to do the moment you leave this session.

  • Live Q&A

    Open floor — bring your profiles, your stuck DMs, your content questions for live critique.

Learn directly from Will

Will Leatherman

Will Leatherman

Contact

GTM agency founder who built his client pipeline on LinkedIn content.

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Who this workshop is for

  • Founders and consultants who've tried posting on LinkedIn but haven't gotten clients from it yet.

  • Service providers — agencies, coaches, fractional executives — ready to replace cold outreach with warm inbound.

  • Early-stage B2B founders who want a repeatable system, not just more content tips.

What's included

Will Leatherman

Live sessions

Learn directly from Will Leatherman in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$200

USD

Jul 29
Enroll