The Steps

Cohort 1

Founding cohorts will enjoy: 
1 office hour with the instructor
Access to ICED theory content.

Founder Cohort - 1

Most products fail not because they lack value. Because they design it wrong.This free book is the complete BELT+POLE framework a diagnostic and design system for product value propositions. You will learn how to diagnose the real problem your product solves, design four distinct value propositions in sequence, identify your weakest link, and understand what is actually driving or killing your retention.No signup wall. No drip sequence. Just the framework.

The Anatomy of Value Propositions — The BELT+POLE Framework

Most PMs think they're good at reading the market. This tool proves whether they actually are. The Product Judgment Test is a free Excel-based forecasting tracker that scores your product predictions using the Brier Score —the same method used by professional forecasters. Make predictions. Track outcomes. Get a score. See exactly where your judgment breaks down and what to do about it. Takes 10 minutes to set up. Pays off every time you make a product bet and shapes you as a leader who is right a lot

The Product Judgment Test

Most PMs ship with 90% confidence and achieve 30% success rates. The difference? Calibration.This free toolkit includes:📊 The Product Judgment Spreadsheet – Track your predictions vs. reality using Brier Score methodology (the same framework elite forecasters use)📋 The 4-Step Framework – Learn to write testable predictions, score your bets, and identify where your intuition breaks down🎯 Real Examples – See how to apply this to launches, feature bets, and strategic decisionsStop writing retrospectives that explain the past. Start building a track

The Product Judgment Tool: Stop Guessing, Start Tracking Your Calibration

Get a free playbook on three strategies to drive frequency with these infrequent products.

three strategies to drive infrequency to frequency

Know whether a product bet will drive adoption before you commit roadmap, budget, or team to building it.

CPO| ex- Amazon|Intuit|PayPal| Advisor

Viveck P Kumar

20 years in product. Ex-Amazon, PayPal, Intuit, PropertyGuru.

Stop building products nobody adopts

           

Managing a low frequency product is hard given that you get a small window of time with the consumers.In this 16-hour-long intense workshop covering close to 30+ consumer infrequent products such as jobs, dating, taxes, etc, Viveck will distill the practical strategies to products where consumers transact infrequently.Post that, we will explore deep into the world of value proposition, and we will explore this topic in depth. By the end of this course, you will have a toolkit to create, manage, and measure value. The framework taught here as been something I have been practicing with my team and the companies that I advice.

Accelerate the growth of your low frequency product
 

Course syllabus

The first day lays the foundation for gearing up the core strategies in day 2.

15th Feb, Saturday, 2025

The second day we deep dive into the strategies of ICED theory

16th Feb, Sunday, 2025

A weekend of fun virtual learning

Entry-level Product ManagersYou’re less than a couple of years into your PM career and want to level up.

Product LeaderYou are a PM leader responsible for scaling the products

Founders/EntrepreneursYou are a founder at an early stage figuring product market for your business

Who is this course for

What you’ll get out of this course

Managing low frequency products requires a different playbook from that of the regular products. The playbook of PM is largely derived from high frequyency products. Hence we will require a first principled approach to managing low frequency products

The nuances of understanding customers in a low-frequency product.

How can we just live with a naive classification of pain killers and vitamins for understanding customers. In this course, we will dive deeper into the way of classifying problems logically and intuitively.

How to frame customer problems better than the usual painkillers and vitamins.opic covered in your course

If we classsify the problem better then there is a better way to craft the value proposition. We will explore a new framework to craft compelling value propositions.

The anatomy of the value proposition for a low-frequency product.

We will spend outlining why managing low frequency products are a problem.

The problems with managing and growing a low-frequency product.

ICED theory as a framework to manage and grow low frequency products. We will go deep across various strategies that can help propel growth of such products.

ICED theory as a solution to navigate your growth story.

Learn ICED theory®, a logical and rigorous way to manage your low-frequency products

low-freq-ue-n-cy-products /n: with episodic usage

Amazon

Intuit

PayPal

PropertyGuru

Most teams don't create a failed product because they build badly. They fail because they bet on the wrong value. You ship a feature your team believes in. Leadership approved it. Users asked for it. The demo looked great. Six weeks later: adoption is flat. Retention doesn't move. Pricing power doesn't improve. Nobody can explain why. The problem could be execution. But more often, it was the value proposition chosen before anyone had the language to evaluate it properly. AI has made this worse. Teams now prototype in days and ship at unprecedented speed. But speed doesn't fix unclear value. It amplifies it. Products feel impressive in demos. They feel confusing or unnecessary in real use. POLE the Customer Value Lifecycle Architecture gives you the language to catch this before you commit. It treats acquisition value, liberation value, retention value, and persistent brand value as four distinct problems requiring four distinct decisions. The leaders who get this right become the people their organisations trust for the biggest product bets.

Why smart teams build the wrong thing and how to stop

Diagnose any product's value proposition in under 15 minutes

Stop mixing acquisition and retention value and design both

Design Liberation value that makes switching feel worth it

Anchor your roadmap to a Persistent value proposition that outlasts trends

Evaluate AI features by user value, not capability

Apply POLE Lite as a daily team reflex, not a quarterly exercise

This is advanced material for working practitioners. If you've just entered the industry, build foundational skills first — then return.

3+ years actively practising product

Senior PMs/Heads of Product You shape product direction. POLE gives you a structured language to pressure-test value bets before committment

Founders deciding what to build next POLE is a diagnostic, use it immediately on your current idea.

Design and engineering leaders You influence product decisions. POLE gives you the vocabulary to challenge weak value constructively.

How you can tell if a product will fail in 15 mins

ex VP Product at Circle Life, PropertyGuru

Learn how to quickly spot whether a product solves a real problem or just looks impressive in a demo.

A 15-minute test to tell if a product has real value

Learn a simple structure for understanding how value shows up today: from first use to long-term adoption.

How to think about value clearly in the age of AI

Learn to spot early signals in acquisition, retention, and differentiation that predict whether a product will succeed o

Red flags and green lights across the user journey

You dont have Product Sense. You have Stories.

20 years in product. CPO | Ex-Amazon, PayPal, Intuit, PropertyGuru| Advisor

Answer 5 real product questions live. Most people miss 3. That gap between confidence and accuracy has a name.

Take a live overconfidence test and see where you stand

Intelligence agencies use it. Hedge funds use it. Now you will use it to score every product call you make..

Learn the Brier Score, the number for your judgment

A pre-built spreadsheet with Brier Score automation. The scoreboard for your judgment. Yours to keep.

Walk away with the Product Judgment Tool, free.

You dont have Product Sense. You have stories

ex VP Product at Circles, PropertyGuru

Learn why intuition fails at scale and why product sense without prediction tracking is just hindsight bias in disguise.

You thought you had product sense. You don’t.

Deep dive into the framework that makes you a better Product leader  track confidence vs. reality, score your prediction

The Product Judgment Tool: Calibrate your bets.

See how forcing yourself to add probability to every decision reveals overconfidence and saves months of wasted effort.

Learn directly from The Steps

The Steps

Courses

Grow & manage low frequency products

Stop building products nobody adopts

Lightning Lessons

How you can tell if a product will fail in 15 mins

How you can tell if a product will fail in 15 mins

You dont have Product Sense. You have Stories.

You dont have Product Sense. You have stories

How you can tell if a product will fail in 15 mins

How you can tell if a product will fail in 15 mins

Resources

The Anatomy of Value Propositions — The BELT+POLE Framework

The Product Judgment Test

The Product Judgment Tool: Stop Guessing, Start Tracking Your Calibration

three strategies to drive infrequency to frequency