Grow & manage low frequency products
2 Days
·Cohort-based Course
Learn ICED theory®, a logical and rigorous way to manage your low-frequency products low-freq-ue-n-cy-products /n: with episodic usage
Grow & manage low frequency products
2 Days
·Cohort-based Course
Learn ICED theory®, a logical and rigorous way to manage your low-frequency products low-freq-ue-n-cy-products /n: with episodic usage
Course overview
Accelerate the growth of your low frequency product
Managing a low frequency product is hard given that you get a small window of time with the consumers.
In this 16-hour-long intense workshop covering close to 30+ consumer infrequent products such as jobs, dating, taxes, etc, Viveck will distill the practical strategies to products where consumers transact infrequently.
Post that, we will explore deep into the world of value proposition, and we will explore this topic in depth.
By the end of this course, you will have a toolkit to create, manage, and measure value. The framework taught here as been something I have been practicing with my team and the companies that I advice.
Who is this course for
01
Entry-level Product Managers
You’re less than a couple of years into your PM career and want to level up.
02
Product Leader
You are a PM leader responsible for scaling the products
03
Founders/Entrepreneurs
You are a founder at an early stage figuring product market for your business
What you’ll get out of this course
The nuances of understanding customers in a low-frequency product.
Managing low frequency products requires a different playbook from that of the regular products. The playbook of PM is largely derived from high frequyency products. Hence we will require a first principled approach to managing low frequency products
How to frame customer problems better than the usual painkillers and vitamins.opic covered in your course
How can we just live with a naive classification of pain killers and vitamins for understanding customers. In this course, we will dive deeper into the way of classifying problems logically and intuitively.
The anatomy of the value proposition for a low-frequency product.
If we classsify the problem better then there is a better way to craft the value proposition. We will explore a new framework to craft compelling value propositions.
The problems with managing and growing a low-frequency product.
We will spend outlining why managing low frequency products are a problem.
ICED theory as a solution to navigate your growth story.
ICED theory as a framework to manage and grow low frequency products. We will go deep across various strategies that can help propel growth of such products.
This course includes
1 interactive live session
Lifetime access to course materials
9 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Grow & manage low frequency products
Course syllabus
Week 1
01 The nuances of understanding customers in a low-frequency product
02 How to frame customer problems better than the usual painkillers and vitamins
03 The anatomy of the value proposition for a low-frequency product
04 The problems with managing and growing a low-frequency product
05 I of ICED theory as a solution to navigate your growth story
06 C of ICED theory as a solution to navigate your growth story
07 E of ICED theory as a solution to navigate your growth story
08 D of ICED theory as a solution to navigate distinctiveness
09 ICED theory canvas
What people are saying
Ravi Mehta
Ajay Datta
Jenne Pierce
Andrew McGlinchey
Jason Gregory
Gaurav Tandon
Karthik
Shailesh
Meet the product leader, who has lead and managed low frequency products over fifteen years!
Viveck P Kumar
Viveck is a seasoned product leader with over 18 years of experience and over a dozen years in product management of low-frequency products.
Viveck was instrumental in scaling the product team at PropertyGuru to be outcome oriented and was part of a team that grew 7x in revenue in a short span of time leading to a successful IPO.
Before PropertyGuru, Viveck was a successful product leader at Intuit, managing their flagship product, Turbo Tax (desktop), generating half a billion dollar revenue annually.
He was also part of the core team that launched Amazon in India and the first unbanked product at PayPal.
Join an upcoming cohort
Grow & manage low frequency products
Founder Cohort - 1
$499
Dates
Application Deadline
A weekend of fun virtual learning
15 hours of intense roller coaster fun
15th Feb, Saturday, 2025
10 30 AM to 6 PM
The first day lays the foundation for gearing up the core strategies in day 2.
16th Feb, Sunday, 2025
8 30 AM to 4 PM SGT
The second day we deep dive into the strategies of ICED theory
three strategies to drive infrequency to frequency
Get a free playbook on three strategies to drive frequency with these infrequent products.
Get this free resource
Learning is better with cohorts
15+ cases and more
This course covers a plethora of examples to deep dive in.
Interactive and fun
You’ll be interacting with other learners through breakout rooms
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
100% actionable strategies
You will gain a practical perspective on what is actionable with the right expectations around impact and effort.
Frequently Asked Questions
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Join an upcoming cohort
Grow & manage low frequency products
Founder Cohort - 1
$499
Dates
Application Deadline