Class is in session
Selling for Technical Founders
5.0 (8)
9 Days
·Cohort-based Course
Technical Selling Framework for the AI Era
Class is in session
Selling for Technical Founders
5.0 (8)
9 Days
·Cohort-based Course
Technical Selling Framework for the AI Era
Previously at
Course overview
Learn solution sales strategies that leverage your authenticity as an engineer.
Learn the "Art and Science" of technical selling. AI + Cloud has changed the way enterprises consume software and services. This allows engineers to impact the B2B sales process in a very positive way.
Who is this course for
01
Technical Founders who are building category-defining software products.
02
Technical Solution Sellers looking to speed up their time to revenue.
03
Software engineers in customer-facing roles who want to rev-up their careers.
What you’ll get out of this course
Unlock customer opportunities by harnessing your technical skills
Bridge the Gap Between Code and Clients.
- Gain practical insights into the world of B2B sales, tailored specifically for founders.
- Understand how to articulate complex technical solutions to non-technical stakeholders.
Learn the high-velocity sales framework
Engineers are in the best position to sell effectively. But, they lack the tools and framework to be successful. You will create your own high-velocity sales playbook that works for your technology domain.
Leverage AI and Cloud disruptions
Mass disruptions are also creating massive opportunities. Use the energy in the technology market in your favor.
Entrepreneurial edge for SaaS creators
- Equip yourself with the sales acumen needed to successfully launch and sell your own SaaS products to businesses.
- Learn to translate the value of your technical solutions into compelling propositions for potential clients.
Cut through the FUD created by entrenched vendors
You are selling every day to internal stakeholders. This course will arm you with strategies and mental frameworks to progress your agenda. These skills are valuable even if you continue in a developer role.
Continuous Support Beyond the Course
- Enjoy continued access to the exclusive community for ongoing support and events.
- Avail a 25% discount on the premium version of the community with over 50,000 industry experts. JoinTaro.com
This course includes
4 interactive live sessions
Lifetime access to course materials
In-depth lessons
Direct access to instructor
4 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Selling for Technical Founders
Course syllabus
Week 1
Week 2
Post-course
Nov
2
Session 1
Nov
3
Session 2
Nov
9
Session 3
Nov
10
Session 4
The New Age of B2B Sales
Anatomy of B2B Sales
The Art and Science of Great First Meetings
Synchronizing Buyer-Seller Journeys
Navigating the Extra Mile
Identifying Risks & Neutralizing them for Close!
Bonus
Demand Gen Ideas
5.0 (8 ratings)
What students are saying
Dynamic Presentation Flows
A selling strategy lesson that dives into making your customer presentations and demos stand out. these are field-tested original techniques you will not find anywhere else.
Access the Lesson
Meet your instructor
Karthik Balachandran
Senior Director, Sales Engineering
Karthik is a Tech Industry veteran who started his career as a sales engineer during the dot-com bust. He built a thriving sales career amid disruptions and technology transformations. After diligent research and years of investment, he developed the "Sales framework for engineers". This method has corrected the course of companies and hundreds of individuals whom Karthik has coached.
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Selling for Technical Founders
Course schedule
5-7 hours per week
4 Live Sessions over 2 Weeks
3:00 pm to 4:30 pm Eastern Standard Time
Project Work
Estimated Time: ~2 hours
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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