Become a Top 1% business-savvy AI Agent PM, UX or Engineering leader in 2026
If you are a Product, Product Marketing, UX, or Engineering leader trying to make sense of enterprise-grade AI agents, beyond the hype, jargon and noise of the demos, this course is for you. Most teams don’t struggle with the technology of AI agents; they struggle with knowing when to use them, how to justify them, and how to deliver business value with them.
This course helps you master the product and business strategy of AI agents with practical, commercially-minded frameworks that make you a more credible and confident AI Agent leader in 2026 and beyond.
In this course, you will
Learn when, why, and how to use AI agents to solve real business problems - not just chase hype.
Use the Agent Strategy Canvas, a proven framework to commercially viable AI Agents
Navigate build-buy-partner decisions with confidence
Lead the AI Agent governance discussion
Understand the full cost of ownership beyond tech and tools and
Deliver a compelling capstone project: a real-world business case
This is not a technical course. We focus more on strategy, decision-making, and business impact.
This course is a "bootcamp" style format. Please ensure you have adequate time to complete your work everyday.
What you’ll learn
Get Agentic Ready for 2026. Learn commercial frameworks for strategy, build-buy-partner, governance and cost. Lead with confidence.
Choose the right solutions, justify it clearly, and avoid costly missteps.
Position yourself as a visionary and informed AI Agent leader
The ASC is a proven framework to define goals, align stakeholders, and scope Agentic initiatives that are commercially viable.
Consulting organizations such as Deloitte, Accenture and McKinsey charge 100Ks of $ for this artefact
Navigate build-buy-partner decisions with confidence, evaluating trade-offs and vendor fit through a structured lens
Assess and recommend strategies for organizational readiness
Lead the AI Agent governance discussion by utilizing a cutting edge framework and setting the tone for AI governance within your company.
You will learn from the latest research here!
Understand TCO beyond tech and tools - to include change management, operational scaling, and long-term sustainability
Be an expert on TCO up to the board level in your company with this framework
The capstone project is a real-world business case that showcases your strategic thinking and positions you as an AI-savvy leader
Feedback from real-world business leaders reviewing your presentation will enhance your understanding
Learn directly from Subha
Subha Shetty
Fractional Chief Product and AI Officer. Former VP Product @ Fanatics
Who this course is for
Product Management & Marketing Leaders.
Build commercial fluency to scope, justify, and lead Agent strategies that drive real business value
UX and Engineering leaders. Think beyond execution. Gain a strategic view of Agents to become a stronger, cross-functional product partner.
Entrepreneurs, tech founders. Craft board-ready Agent strategies that align with business models, value creation, and go-to-market clarity.
What's included
Live sessions
Learn directly from Subha Shetty in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Capstone project
Work on a real-life agent problem with the opportunity to present and get live feedback from industry leaders.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
14 live sessions • 13 lessons • 7 projects
Week 1
Jan
12
Session 1. Introduction
Mon 1/1210:00 PM—11:00 PM (UTC)Jan
13
Session 2. Agent or Automate?
Tue 1/1310:00 PM—11:00 PM (UTC)Jan
14
Session 3 : Build your own simple AI Agent. Live with Jacob, CEO of Relay.app!
Wed 1/1410:00 PM—11:00 PM (UTC)Jan
15
Optional : Office hours for building a simple AI Agent
Thu 1/159:00 PM—10:00 PM (UTC)Jan
15
Agent Strategy Canvas
Thu 1/1510:00 PM—11:00 PM (UTC)Jan
16
Session 5
Fri 1/166:30 PM—8:00 PM (UTC)
Session 1 : Introduction to Agents and the curriculum
Session 2 : Agent or Automate?
Session 3. Build a simple AI agent
Session 4. Agent Strategy Canvas
Session 5. Build, buy or partner
Jan
16
Optional : Mid-course Office hours for Q&A
Week 2
Jan
19
Session 6
Mon 1/1910:00 PM—11:30 PM (UTC)Jan
20
TCO and ROI. Part 2 + Capstone check-in
Tue 1/2010:00 PM—11:00 PM (UTC)Jan
21
Session 8. AI Agent Governance
Wed 1/2110:00 PM—11:00 PM (UTC)Jan
21
Optional: Office hours for capstone project
Wed 1/2111:00 PM—11:30 PM (UTC)OptionalJan
22
Session 9. Capstone project presentation. Part 1 of 2
Thu 1/229:00 PM—11:00 PM (UTC)Jan
23
Session 10. Capstone project presentation. Part 2 of 2
Fri 1/238:00 PM—10:00 PM (UTC)
Session 6. Estimate Total Cost of Ownership
Session 7. AI Agent governance
Session 8. Office hours for capstone project
Session 9. Capstone project presentation. Part 1 of 2
Session 10. Capstone project presentation. Part 2 of 2
Jan
23
Optional: End of course. Office hours to recap and share learnings
Free lesson
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Beyond Chatbots: AI Agents for Real Enterprise Work.Part 2/3
Agents and Automation
Get clear perspectives for what separates real agents from simple automation
Enterprise grade Agent work
Insider lessons on enterprise grade Agentic work. A preview to go from "vibe code" to enterprise grade
Go beyond the pilot
Commercial and operational insights to make AI Agents succeed beyond the pilot
Schedule
Live sessions
10-12 hrs / week
Fri, Jan 16
8:00 PM—8:30 PM (UTC)
Fri, Jan 23
10:00 PM—10:30 PM (UTC)
Mon, Jan 12
10:00 PM—11:00 PM (UTC)
Projects
2-3 hrs / week
Async content
1-2 hrs / week
Frequently asked questions
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$1,695
USD