Ren Saguil will help you win complex deals.

Ren is a great teacher and an expert on sales. Her way of looking at the sales challenges is very collaborative and growth-oriented. Her course has really helped me to look at sales for a different lens altogether. Thanks, Ren for helping me raise the bar for me.

The course is a solid, practice‑oriented B2B sales program with particular strengths in negotiation, objection handling, and account planning, and it appears well‑suited to complex, multi‑stakeholder enterprise selling.​ Overall structure and delivery The course runs as a small‑cohort, live program with about six sessions, allowing substantial interaction, hot‑seat coaching, and role play rather than passive lectures.​ Participants have lifetime access to materials on a course platform (Maven) plus ongoing touchpoints such as a weekly newsletter, monthly check‑ins, and a planned community space (e.g., Circle/Slack).​ The instructor is an experienced B2B sales practitioner who mixes telecom/enterprise case studies, live coaching, and reading recommendations (e.g., Adam Grant’s Give and Take).​ Core content and frameworks The curriculum covers sales fundamentals, strategy, sales process design, buyer journey, behaviors (active listening, trust‑building), and then advances into objections and negotiation.​ A central organizing framework is three pillars of strategy, buyer/sales process, and behaviors, with emphasis on defining goals/quotas, ICP, competitive strategy, and unique value proposition.​ Objection handling uses a simple “Acknowledge–Understand–Resolve (AUR)” framework and redirection questions to surface the real concern, especially in late‑stage proposal/closing conversations.​ Negotiation training quality Negotiation is treated as distinct from objection handling, with repeated emphasis that “good negotiation is not a substitute for bad selling” and that value creation must precede price discussion.​ The course uses structured role plays (e.g., “10% discount challenge,” “value challenge”) where participants practice concession strategy, anchoring, exploring non‑price tradeoffs (upgrades, term length, training), and walking away.​ The instructor stresses disciplined pricing behavior: never lead with discount, only discount at the very end when everything else is agreed, avoid “giving something for nothing,” and define walk‑away conditions with leadership in advance.​ Fit for enterprise / SaaS / AI contexts Many examples are directly from enterprise SaaS and services: multi‑year contracts, premium vs low‑cost competitors, success‑based/usage‑based pricing, and token/credit models for AI products.​ There is concrete coaching on selling into large accounts (e.g., Toyota‑type enterprises), dealing with procurement, and expanding within existing logos via account planning rather than one‑off deals.​ Participants actively apply the concepts to real deals (Cisco‑related work, AI legaltech, digital health, etc.), and the instructor encourages using tools like Google Notebook LM and Notion to operationalize account plans.​ Strengths and limitations for you Strengths for a technical/professional seller: Strong on process rigor (account plans, defined stages, stakeholder mapping) and on late‑stage skills (pricing, concessions, “best and final,” performance‑based constructs).​ Heavy use of realistic role plays that resemble complex B2B/enterprise negotiations, which is valuable if you are selling high‑ticket software or services.​ Emphasis on ongoing community and follow‑up sessions makes it easier to keep improving on live deals rather than treating the course as a one‑and‑done event.​

Coming from a different background (non-profit), I was a bit concerned about this course not really being for me at first and I was super surprised. This was such a thorough, interactive and fun course. Ren is a knowledgeable, understanding and bright professional that I felt very privileged to learn from. Her deep insights, frameworks and ability to incorporate storytelling into her teaching is what made this course such a well-rounded experience for me. I'm looking forward to implementing these learnings and would recommend this course, even if you're from a non-traditional background, there's a lot of overlap.

Ren knows her craft and she knows it well - just like businesses change depending on their stage of growth and specific context, so too does the sales process. Ren breaks it down precisely so that you can be successful no matter what your age or stage.

Ren is a very experienced Sales leader with many useful processes, tips & tricks to help salespeople of all experience levels improve our methodologies & win more business. She's now incorporating how to use AI functionality as well, to keep up to date and on top of how new technology can help us in our work. This is a recommended course!