Be recognized and rewarded for all the business impact your design work creates
Today, companies care about the return on every investment. Being able to describe your impact influences everything, from whether you get hired or promoted to whether you have the credibility to influence decisions. But that process has never been easy for designers.
Describing the ROI of Design gives you the essential business, communication, and stakeholder skills to make your impact unmistakable. You’ll learn how to connect your work to revenue and profits, show how you create value across the organization, build credibility by aligning to business needs, and grow a movement of support around your ideas.
Join 450 designers who are being heard, understood, and rewarded:
• "I’m being heard by everyone, and am creating visibility and understanding of the awesome work my team is doing." – Head of Design
• "I didn't know designers worked and thought this way." – CTO to his Head of Design
• "Ryan Scott helped me get a promotion. He's worth your time." – Design Lead
If you want to be seen as a high-value contributor, get pulled into strategic projects, persuade business leaders to back your ideas, and be recognized and rewarded for your impact, this course is for you.
What you’ll learn
Learn business school tactics to build credibility, gain influence & drive impactful design work at any organization
Connect your design work to high-priority business metrics, revenue, and profit to gain executive recognition and support
Learn to expertly persuade teams by aligning your messaging to their priorities and goals
Learn why non-designers struggle to understand design's business value (and the best strategy to break the cycle)
Don't leave any value on the table. Identify and share the 8 forms of business value you create, from operational to cultural and more
Learn the risks of attaching Design's work to just product value and outcomes
Watch Ryan demonstrate how he describes the total business impact of his work, landing him job offers at top companies
Learn the 3 Company Culture variables that have the biggest impact on the design work you're empowered to do
Adapt your design process to your company's needs through an MBA deep-dive on company stages
Build a backlog of changes you want to make in your organization, and identify the best timing to make them
Learn what it takes to get different stakeholders, from early adopters to laggards, bought-in at each step of a project
Use Ryan's "Stair Step Framework" to build momentum by approaching other teams and execs in the right sequence
Learn directly from Ryan
Ryan Scott
Design & Product Leader • Airbnb, DoorDash, Salesforce • UC Berkeley MBA
Who this course is for
Experienced UX designers who want to unlock more strategic and impactful product design work for themselves and others
Design leaders & managers who must collaborate with and persuade founders, executives, and other cross-functional leaders
Designers who work in Product or Eng-led environments where good Design must be strongly (and carefully) advocated for
What's included
Live sessions
Learn directly from Ryan Scott in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
8 live sessions • 50 lessons • 4 projects
Week 1
Dec
9
Session 1: Connect Design to business metrics
Tue 12/96:00 PM—7:30 PM (UTC)Dec
9
Post-Session Q&A
Tue 12/97:30 PM—8:00 PM (UTC)OptionalDec
11
Session 2: Get credit for your total impact
Thu 12/116:00 PM—7:30 PM (UTC)Dec
11
Post-Session Q&A
Thu 12/117:30 PM—8:00 PM (UTC)Optional
Connect Design to business metrics
Get credit for your total impact
Week 1 bonus lessons
Week 2
Dec
16
Session 3: Succeed in any business environment
Tue 12/166:00 PM—7:30 PM (UTC)Dec
16
Post-Session Q&A
Tue 12/167:30 PM—8:00 PM (UTC)OptionalDec
18
Session 4: Drive your company towards Design
Thu 12/186:00 PM—7:30 PM (UTC)Dec
18
Post-Session Q&A
Thu 12/187:30 PM—8:00 PM (UTC)Optional
Succeed in any business environment
Drive your company towards Design-led
Week 2 bonus lessons
Free lesson
Presenting Designs to get Executive Buy-In
Identify what design work will resonate
Work that resonates gets shipped. Learn how to decide what designs to show, how to show them, and how to frame them.
Position yourself to get the right feedback
Avoid subjective feedback and pixel-level pushback by learning to anchor your design rationale in business terms
Avoid getting derailed or surprised
Learn how stakeholder maps, the stairstep approach, and the Japanese art of nemawashi will mitigate in-meeting surprises
Schedule
Live sessions
3 hrs / week
As a busy designer, you don't have time for fluff. In just four highly-efficient 90-minute lectures, get everything you need to build credibility with non-designers from your PM to C-Suite executives.
Tue, Dec 9
6:00 PM—7:30 PM (UTC)
Tue, Dec 9
7:30 PM—8:00 PM (UTC)
Thu, Dec 11
6:00 PM—7:30 PM (UTC)
Live Q&A
1 hr / week
After each lecture, join an optional 30-minute Q&A to ensure all content is clear and immediately applicable to your job, today.
Optional exercises
1 hr / week
In 3 optional exercises, practice connecting your work to key business metrics, identifying the total business impact of your work, and adapting to succeed in your unique work environment.
Success stories
Ryan Scott helped me get a promotion. He's worth your time.
Scott O.
Product Design Lead @ Guardian Life- Ryan's course was full of practical tools, frameworks, and stories. I recommend it to anybody who wants to up level themselves or their team to be an effective product builder.
Kevin W.
Head of Product Design @ Webflow - I had many a-ha moments that allowed me to better understand where I and our design team are at, and how I can drive change in the future going from there.
Dominic R.
Head of Workshops Design @ Miro - This was just what I needed to level up how I frame and sell the value of design. Any current or aspiring design leader will benefit greatly from this course!
Kathy M.
Senior Manager, UX Design @ Salesforce - I wish this was taught in design school! Ryan builds on his rich industry experience to discover, define, demonstrate the value of design, and then bring change through stakeholder management
Rasagy S.
Senior Design Manager @ Capital One - Remarkably, the course addressed critical questions that designers often hesitate to ask, hitting the nail on the head in areas we needed most. Definitely a must-join for anyone in design. Loved every bit of it!
Wendy C.
Senior Product Designer @ Amazon
Learn how to get business leaders to back your ideas
Brian Chesky sharing Ryan's work at Airbnb
Get the same training as leading design teams
Ryan has built bespoke trainings for design teams at Adobe, Robinhood, Webflow, OKX, Jobber & more
Study the launches of products you know and love
Join designers and design leaders from top companies around the world
Speak the language of business with lessons from top U.C. Berkeley MBA courses
Frequently asked questions
Save 25% until Monday
$849
USD
2 cohorts