Future-proof your design career by mastering the product skills AI can’t replace
As a designer, being able to identify, validate, and bring new product opportunities to market propelled my career forward.
But, having led 100-person initiatives and shipped some of today's most recognizable products at DoorDash & Airbnb, I’ve seen how the out-of-the-box product development process often falls short. Designers have the power to change this that.
In PM Masterclass for Designers, we'll go beyond the basics. Learn the tactics and proprietary frameworks I created to uncover new business opportunities, keep massive projects on track, and win-over some of today’s most successful business leaders.
If you want to confidently lead product strategy, be a stronger partner to PMs, influence key stakeholders, and stay essential as AI transforms the role of design across every company, this course is for you.
What you’ll learn
With AI enabling speed & quantity, master product strategy to ship the highest quality design work of your career.
Lead the way by using business methods like competitive analysis and data analysis to spot new product opportunities
Using Ryan's proprietary Three Keys Framework, learn how to maximize the customer and business value from every project
Learn to write effective problem statements that make your ideas a clear priority
Learn PM fundamentals: Jobs to Be Done, User Stories, and Use Cases to RICE and MoSCoW
Go deeper with Ryan's proprietary prioritization frameworks: Product Innovation Lifecycle & Value/Cost/Risk
Make prioritization easy by assigning "priority personas" like to projects with Ryan's Opportunity Prioritization Playbook
Quickly build credibility with business leaders by learning different types and categories of metrics
Drive experiment conversations by learning key concepts from data science, including population, sample statistic & confidence intervals
Use Ryan's "Data analysis failure points" framework to prevent bad data analysis from killing valuable projects
Identify exactly who to involve, and whether they'll be an ally or detractor
Use Ryan's 6-point "Involvement Timing Matrix" framework to know exactly when to involve key individuals
Get 27 tactics to defuse 9 common political situations, from defusing territorialism to reframing "failure" and mitigating cost concerns
Learn how to plug in Ryan's proprietary prioritization frameworks into ChatGPT to create well-prioritized roadmaps.
To create data-backed strategies, use AI to run regression analyses and calculate statistical measures like R, R², and P-Value.
Learn the steps & prompts to get useful AI outputs for managing delicate stakeholder relationships
Learn directly from Ryan
Ryan Scott
Design & Product Leader • Airbnb, DoorDash, Salesforce • UC Berkeley MBA
Who this course is for
Experienced UX Designers who want to influence what ships, when it ships, and explain the business rationale for why it's valuable.
Design leaders & managers seeking new tools to uncover business opportunities & advocate for Design from a business perspective.
Designers who want stronger partnerships with PMs or are considering a shift to Product Management themselves.
What's included
Live sessions
Learn directly from Ryan Scott in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
10 live sessions • 123 lessons • 3 projects
Week 1
Dec
8
PM Masterclass Session 1: Discovering New Opportunities
Mon 12/86:00 PM—7:30 PM (UTC)Dec
8
Post-Session Q&A
Mon 12/87:30 PM—8:00 PM (UTC)OptionalDec
10
PM Masterclass Session 2: Prioritization & Planning
Wed 12/106:00 PM—7:30 PM (UTC)Dec
10
Post-Session Q&A
Wed 12/107:30 PM—8:00 PM (UTC)Optional
Discover & Validate: Finding Valuable Product Opportunities 🔎
Assess & Prioritize: Bringing your Ideas to Market 🗺️
Week 2
Dec
15
PM Masterclass Session 3: Data & Testing
Mon 12/156:00 PM—7:30 PM (UTC)Dec
15
Post-Session Q&A
Mon 12/157:30 PM—8:00 PM (UTC)OptionalDec
17
PM Masterclass Session 4: Alignment & Buy-In
Wed 12/176:00 PM—7:30 PM (UTC)Dec
17
Post-Session Q&A
Wed 12/177:30 PM—8:00 PM (UTC)Optional
Metrics, Data, & Testing: Validating Your Impact 📈
Stakeholder Management: Preventing Misalignment & Defusing Pushback 🙌
Free resource
Defusing Politics to Ship Great Designs
Get a tactical playbook that works
Learn to keep turf wars, executive meddling, missing info, & perceived failure from derailing your projects.
Learn to prevent pushback before it starts
To give your project the best shot, decide who to involve, when to bring them in, and how to engage them.
Go behind-the scenes at Airbnb & DoorDash
Hear how politics nearly derailed big launches, and how I got them back on track.
Join the bonus Q&A for personalized advice
After the lesson, stay for an extra 30-minute of Q&A to get help with your toughest stakeholder situations.
Schedule
Live sessions
3 hrs / week
As a busy designer, you don't have time for fluff. In just five highly-efficient 90-minute lectures, get everything you need to know to confidently be a more strategic product designer (or even step into the PM role, yourself).
Mon, Dec 8
6:00 PM—7:30 PM (UTC)
Mon, Dec 8
7:30 PM—8:00 PM (UTC)
Wed, Dec 10
6:00 PM—7:30 PM (UTC)
Live Q&A
1 hr / week
After each lecture, join an optional 30-minute Q&A to ensure all content is clear and immediately applicable to your job, today.
Optional exercises
1 hr / week
Through 3 optional exercises, practice key skills that will keep projects moving forward: writing effective problem statements, identifying your company's prioritization style, and spotting where bad data analysis might throw off a valuable project.
Testimonials
Ryan is an engaging instructor with well-thought-out examples and excellent slides. He relates statistics concepts to stories most people can relate to and uses his amazing career as a background for implementing frameworks. His frameworks are relatable and useful from day one. I highly recommend this course.
Julia D.
UX Program Director, DIA Design GuildRyan has put together a very comprehensive course that helps product design leaders to gain new skills, new frameworks that help designers to become a better product thinkers. I will help to understand how to speak business language, how to gain more influence to be able to drive business decisions forward and to collaborate with product leaders.
Dovile J.
Senior product design manager @ ZendeskThis is the second course that I've taken with Ryan. He does a great job at distilling everything he has learned in his career and MBA into approachable, understandable, & usable frameworks. I highly recommend his courses to any designer who is looking to grow their influence, build product skills, and be more impactful in their work.
Alyssa K.
Staff Product Designer @ MixpanelWhile many might assume that much of what Ryan taught should already be familiar to PMs, I found myself constantly taking notes on valuable tips & frameworks to improve my craft. I would highly recommend this course not only to designers, but also to PMs looking to refine their skills and elevate their approach.
Bettirose N.
Product Manager @ MicrosoftCompleting the PM Masterclass for Designers was an empowering experience. The course helped me understand concepts I previously only understood at a surface level. For the first time, I could see the bigger picture and learn how to apply this knowledge as a designer to make a bigger impact and provide more value.
Tuba C.
Design Manager @ Inbound Marketing AgencyRyan's PM Masterclass for Designers course was invaluable if you want to elevate your position and influence as a Designer. He provides his frameworks for tackling the tasks and challenges that inevitably arise when executing, leveraging his experience of what he has done or wished he had done.
Graham Y.
Senior Product Designer @ Thumbtack
Watch the trailer for a sneak peak
Go behind-the-scenes of major launches at Airbnb, DoorDash, & other start-ups
Learn the tactics Ryan used to launch major products at Airbnb, DoorDash, & more
Join designers and design leaders from top companies around the world
Ryan has taught key business skills to 7,500+ designers from leading tech companies
Frequently asked questions
$849
USD
5 days left to enroll