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Turn your research into measurable business impact.
This masterclass will show you how to connect your UX research to dollars, cents, and decisions that matter. You’ll learn practical methods to quantify impact, not just describe it. We’ll move from talking about “insights” to proving how your work redirects priorities and creates measurable value.
You’ll leave knowing how to identify and communicate metrics that demonstrate the real impact of UX research - even when you don’t have product data. You’ll understand the four levels of impact that UX research creates inside organisations and how to frame your contribution at each one. And you’ll write your own impact statement, ready to use in a performance review, portfolio, or CV.
If you want to grow your influence, build credibility with business stakeholders, and prove the ROI of UX research, this action packed 2-hour session will give you the tools and language to do it.
This is not a session about doing research. This is a masterclass about how to communicate the impact your research made.
What you’ll learn
This workshop will transform the way you describe your UX research impact.
Hands on exercises using excel spreadsheets to calculate the dollar value of UX research.
Calculate impact such as redirecting organisation priorities and reducing customer frustration.
Expand the definition of impact beyond product metrics
Solve the problem of how to use metrics even when you can't get access to product metrics.
Understand the four levels of impact that UX research creates inside organisations
Frame your impact beyond only product metrics and insight creation.
Hands on activity to improve how you write about your impact.
Transform a statement with no metrics to a statement with metrics that show the breadth of your impact.
Learn directly from Ruby
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Ruby Pryor
Founder of Rex. Previously at BCG, Grab, Nous.
Who this course is for
UX researchers who need new ways to show their impact to stakeholders in their organisations
UX researchers looking to improve the way they share their impact on their CV
Anyone who wants to think differently about the organisation impact of insights
What's included
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Live sessions
Learn directly from Ruby Pryor in a real-time, interactive format.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Excel spreadsheet
You can use to calculate UXR dollar value impact
Live activities
Hands on activities to apply learnings to your own work in real time.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Pre-session preparation - how to prepare
Dec
8
The UX research impact masterclass
Resources from the masterclass
Free lesson
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From insights to action: drive impact as a UX researcher
A framework for UX research impact
Understand the four levels of impact that UX research creates inside organisations.
How to connect research to the critical metrics
Position yourself as a strategic partner by understanding the 4 categories of metrics that UX research impacts.
When and how to share insights beyond reports
Explore novel ways to influence your organisation beyond the usual research presentations.
Schedule
Live sessions
2 hrs
Mon, Dec 8
12:00 PM—2:00 PM (UTC)
Frequently asked questions
Save 25% until Monday
$199
USD
2 cohorts