Product Management Foundations in the Age of AI
David Wang (Product Dave)
20+ YoE | 8+ Yrs Teaching | 5K Students
Decide What To Build, Get Customers, and Drive Outcomes with AI PM Skills
Who’s this for?
This course is for people trying to break into product management, unofficial PMs already doing the work without the title, and new PMs who want stronger foundations.
Each cohort is capped at 12 motivated learners. Not a 500-person course where you're lost in the noise. Weekly live workshops and direct feedback. That's how you learn.
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Why this course?
AI has made building and execution easier. But speed is not judgement. Most courses teach prompts without teaching the PM foundations that matter in interviews and on the job. This course gives you both.
You’ll learn how to think like a PM, break down customer and business problems, define personas and JTBD, connect ideas to metrics, structure AI-assisted PRDs, prioritise work, and influence without authority.
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What you'll get:
Certification from Product Academy
Weekly live workshops so you build real skills fast
1:1 coaching on insider knowledge on hiring PMs
A complete Miro board of PM tools — market dynamics, customer segmentation, feature maps, prioritisation, roadmapping, etc
AI prompt library to speed up every step of product work
Career Happiness Refund: If you're not happy, you'll get 100% refund anytime in your career.
What you’ll learn
Walk away with the core skills, tools, and support you need to operate like a modern PM
Learn the product process across the product lifecycle, and what decisions to make at each stage.
Learn the Mindset, Process, and Tools framework for systematic PM skill development
Execute techniques for Idea Validation and participate in a live Product Tear Down with Real-life examples from startups to corporates.
Analyse Business Context including motivations, Product Moats, and market dynamics.
Conduct a Customer Deep Dive to find users, define Jobs to be Done (JTBD), and create Personas
Use AI tools to perform rapid market sizing, competitor, and regulator research
Apply a five-step process and various methods for Strategic Prioritization and feature selection
Master the art of Estimating Value and Effort for features to justify decisions
Decide on Minimum Viable Product (MVP) features and adapt prioritization when scope changes
Create essential artifacts like AI Prototypes, AI-Proofs-of-Concept (POCs), and Shop Production Code with Claude Code
Write a clear Product Requirements Document (PRD), understanding
Apply a 4 Step re-usable framework to validate ideas using AI tools to rapidly test concepts
Understand the role and types of Roadmaps and learn how to construct one for communication
Define North Star Metrics (NSM) and product success using the S.M.A.R.T. Goals framework
Formulate three effective product release strategies to maximize market impact
Learn directly from David
David Wang (Product Dave)
Global Product Leader with 20+ Years of Experience from Hyper-Growth Companies
Who this course is for
Unofficial PMs - Engineers, Designers, Program Managers, BAs, and Sales
Folks who touches product work and wants to define WHAT to build
New or Aspiring PMs
People moving into PM who want practical product thinking, AI workflows, and a real project to show their ability.
PMs who needs to stay relevant in the AI era
Current PMs who want to remove low-level work and use AI to operate with more impact.
Prerequisites
Must be a Mid-Career Professional | 4+ Years of WORKING experience
Product thinking needs real workplace judgement. This course promotes learning from each other's real-life experiences.
Must work in tech or tech-related products
We use real examples from tech companies and tech products; otherwise, you'll get lost in the concepts.
What's included
Live sessions
Learn directly from David Wang (Product Dave) in a real-time, interactive format.
1:1 Coaching and Personal Feedback (4 Weeks)
You get direct feedback on your thinking, your prompts, your documents, and your project. This helps you build judgement and avoid common mistakes.
A Complete Miro Board of Tools
You get all the tools used across the product lifecycle—personas, segmentation, JTBD, feature maps, prioritisation, roadmapping, and AI prompt templates to speed up every step.
AI-Powered PM Skills + a Full Prompt Library
You’ll learn how to use AI as a sidekick for research, problem-solving, idea breakdowns, and prototyping. You also get a full knowledge base of the exact prompts PMs use day to day — plus custom AI agents you can practise with to build real product skills.
Lifetime access to Product Academy
Get lifetime access to Product Academy and all the courses going forward. Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals via private events and meetups.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
Week 1
Free resources
Schedule
Live sessions
2 hrs / week
Live Workshops Weekly to Apply Tools and Frameworks Based on Real-life case studies
Projects
1-2 hrs / week
Side project to help you apply your learning and network with PMs and Hiring Managers
Async content
1-2 hrs / week
1 - 2 Hours of Async Content for You to Learn Self-pace
Frequently asked questions
$1,499
USD
2 cohorts