AI Prototyping for Established Products: Explore ideas 10x faster
Priya Mathew Badger
Principal PM at Yelp
Master AI prototyping to accelerate product discovery and drive impact
AI prototyping is the #1 skill PMs need for the AI era. Yet most haven't mastered it enough to impact their day job.
If you're a PM at an established company, you know the frustration:
Executives want AI innovation faster than ever
Your team is stretched across priorities
Riskier projects struggle to get buy-in
Anyone can vibe code a side project, but you need prototypes within your product's existing UX and constraints
As a Principal PM at Yelp, I developed repeatable AI prototyping processes to explore ideas faster, do more user feedback cycles, and accelerate leadership buy-in.
I've since trained hundreds of PMs to do the same.
What makes this course different:
Learn from a practitioner building AI products at scale
Built for mastering how to iterate on established products
Prototype AI features end-to-end, including lightweight evals)
Capped at 30 for personalized feedback
No coding required—just product thinking
"Priya has given us a new way to think about product management with AI. What I love most is how it breaks away from the old, rigid linear process." - Claire Vo, How I AI podcast host
Go from feeling overwhelmed to having a superpower that lets you lead high-impact decisions.
What you’ll learn
Become a modern, high-velocity PM who explores ideas faster and drives the roadmap forward.
Connect prototypes to your design system and create templates and brand guidelines with the right context
Set up prototypes to explore multiple solutions quickly
Master repeatable workflows for prompting and iterating that apply across tools
Get practice with different approaches to hooking up your prototypes to an LLM brain
Master how to de-risk AI ideas by exploring multiple modalities and types of AI implementations
Learn how to do lightweight evaluations using just an LLM powered prototype
Get feedback on how to pitch your AI vision to leadership to secure alignment and budget
Learn collaborative boundaries on working with design and engineers in the process
Draft user testing scripts on how to test and learn with your users
Get the best practices from PMs at other top tech companies on how they use prototyping
Learn how to become an evangelist with in your company to get tools approval and adoption
Get personalized coaching on overcoming barriers in your specific context
Learn directly from Priya
Priya Mathew Badger
Principal PM for Yelp's AI Assistant, Lenny's Community Top 25 contributor
Who this course is for
Individual Contributor PMs working on established products
Product leaders (GPM/Director/VPs) interested in leveraging AI prototyping for vision and team upskilling
Job Seeking PMs looking to join companies with modern AI-first product processes
Prerequisites
Have an existing user problem or opportunity in mind
This is a hands-on course where you will build actual prototypes iterating on your existing product
Curious and motivated to learn
This course will give you hands-on practice and expert guidance but you'll need to put the work in to build and troubleshoot
Basic familiarity with AI prompting
This course requires NO technical knowledge but does involve using multiple AI tools
What's included
Live sessions
Learn directly from Priya Mathew Badger in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community forum of peers
You'll have access to a community of peers from your cohort to ask questions and share learnings
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Personalized feedback on all homework assignments
I'll review each of your prototypes and give you ideas on how to improve and iterate
Weekly Build Labs
Bring your homework to class! We'll start work on your assignments so no one gets left behind.
Post-cohort coaching session
I offer a free 1:1 coaching call with every student to make sure the habits stick
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
6 live sessions • 17 lessons • 7 projects
Week 1
Prototyping for established products
Feb
25
Week 1 Live Session: AI Prototyping for Established Products
Feb
27
Build Lab Session: Prototype a feature for your product
Week 2
How to prototype an LLM powered feature
Mar
4
Week 2 Live Session: AI Prototyping for Established Products
Mar
6
Build Lab Session: Prototype an AI bet for your product
Bonus module: How to do evaluations ("evals") using your LLM powered prototype
Schedule
Live sessions
7 hrs
Wed, Feb 25
1:00 AM—2:00 AM (UTC)
Fri, Feb 27
6:00 PM—7:30 PM (UTC)
Wed, Mar 4
1:00 AM—2:00 AM (UTC)
Projects
3-5 hrs
Async content
1-3 hrs
Testimonials
Priya is leading the way on modern prototyping for PMs. She offers a clear, practical view into how prototyping in product teams really works and how the PM role is evolving. If you want to learn how to prototype for an established product, she is the person you want teaching you.
Alexander Danilowicz
CEO & Co-founder, Magic PatternsIn just a few sessions, I became truly confident building prototypes to iterate on my product and explore ideas one step further. Giving myself the ability to explore this way further unlocked my creativity and helped me spot edge cases and flaws in my original concept that I never would have caught through writing alone.
Being taught by someone who’s genuinely enthusiastic about the subject—and who applies it every day to uplevel their own professional skill set—is the magic here. Take her class—you’ll thank yourself for it.
Vanessa Larkin
Senior Product Manager, GopuffI had never prototyped an AI product before Priya taught me and my team. Her approach changed how my team explores ideas and made AI prototyping central to how we get feedback and align on future vision.
Connie Chen
Group Product Manager, Yelp
Watch my How I AI Episode with Claire Vo
“Priya Badger has really given us a new way to think about product management with AI…What I love most is how it breaks away from the old, rigid linear product development process.
This inspires me to think differently about where product management should start, not just for AI products, but for any product.”
Check out Almost Magic, my Substack with AI how-to guides
AI feels like it should be magical, but sometimes it can feel overwhelming and tough to get results that actually have value.
I started my Substack, Almost Magic, to share practical ways that I'm getting value out of AI tools and learnings from leading AI upskilling initiatives at Yelp. My views are all my own.
Check out my posts to get a sense of my teaching style. In this course we will cover some of these topics, but I will dive deeper and be there to guide you along the way.
Frequently asked questions
$1,195
USD