How you can tell if a product will fail in 15 mins
Hosted by Viveck P Kumar
In this video
What you'll learn
A 15-minute test to tell if a product has real value
Learn how to quickly spot whether a product solves a real problem or just looks impressive in a demo.
How to think about value clearly in the age of AI
Learn a simple structure for understanding how value shows up today: from first use to long-term adoption.
Red flags and green lights across the user journey
Learn to spot early signals in acquisition, retention, and differentiation that predict whether a product will succeed o
Why this topic matters
Understanding value is a career-level skill. As products become easier to build, the real advantage shifts to knowing what actually creates adoption and retention. This lesson helps you reason clearly about value, spot weak products early, and make better decisions across strategy, product, and growth.
You'll learn from
Viveck P Kumar
ex VP Product at Circle Life, PropertyGuru
I’ve spent two decades building and scaling B2C and B2B products used by millions of people. I’ve helped grow companies from tens to hundreds of millions in revenue, and have led product teams at PropertyGuru (NYSE-listed), Intuit (TurboTax), PayPal, and Amazon.
Previously at
Go deeper with a course
How to craft value propositions that actually win before you build
Viveck P Kumar
Product leader with 20 years building and scaling consumer digital products