Free Lesson
How to create a contrarian POV to win with AI
30 min
Jun 19, 2024 12:00 PM
Virtual (Zoom)
What you'll learn
Learn how AI is changing B2B category assumptions
Discover the key steps to challenge the assumptions of your own product category
Brainstorm a new, contrarian POV
Practice three sharp questions to generate a new POV. Learn from key examples to apply to your company/product
Get a template to capture your contrarian POV
Summarize your insights into a starting point. Use this to test a differentiated POV for your product offering with AI
Why this topic matters
How do you differentiate your tech company to win in the sea of AI? All your customers are using AI. Just as all your competitors are building with AI. So, simply adding AI into your product features and roadmap is not enough.
One way is to create a contrarian point of view (POV) on how AI changes your category. And then drive this POV both with your customers, and into your product roadmap.
You'll learn from
Anurag Wadehra
Growth Coach, ex-Google, P&G, CMO @ 2 public SaaS co., Founder or operator @ 6 tech startups.
Google, University of Chicago, IIT-Delhi
