Staging environment

Class is in session

Product Market Fit Bootcamp

4.6 (17)

·

8 Weeks

·

Cohort-based Course

Speed up your market success by building a comprehensive PMF plan using the Five Factors Framework 

Previously at

Google

Course overview

Gain insights to sharpen your product market fit - and execute smarter

Top rated by tech founders & product managers from U.S., U.K., Israel and India.


Rated Top 50 Maven Course!

--------------


Many early stage companies hustle to find product market fit hoping to get lucky. They launch the tech, get a bunch of early customers - and hope that they find the market. Hustle without a plan, hope without a strategy, doesn’t work. 


This bootcamp offers an alternative.


Master the PMF Five Factors Framework, a market driven structured approach to:


1. Figure out the right customer to target

2. Position your product offering, not just tech

3. Establish your category point of view

4. Lay out your go-to-market pathways

5. Assess the key talent you need 


Tie it all together with a plan ready to test in the market. 


This cohort-based course includes live teaching, videos & worksheets, peer feedback and solo projects to level up your entire PMF plan.

This course is for you IF...

01

You're an early or growth stage B2B Tech Founder who knows the hustle.


You need to speed up your PMF plan for lean times.

02

You’re a Product Leader that has a product [MVP] in a competitive market - but not enough customer traction yet.

03

You’re a GTM Leader (Sales or Marketing) with early customers.


Though you are not sure of the ideal profile or the best GTM to reach them.

Build a clear PMF plan and execute with confidence

A clear assessment of your current PMF

You will have a baseline understanding & score of your current PMF - what's good, what's not. You will uncover key risks in your plan that you should address.

A new customer & company story

You will create a sharper company story ready to test with customers, investors or partners - all built around your value hypothesis.

An actionable PMF plan - ready to execute

You will have a smarter PMF plan ready to test in market that reduces your key risks of failure

This course includes

Interactive live sessions

Lifetime access to course materials

102 in-depth lessons

Direct access to instructor

9 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

01

Setting Baseline: Find how good is your PMF today

Learn the PMF five factor framework (customer, product, category, GTM and talent).

  1. Learn why a structured approach to PMF matters
  2. Practice the sharp questions to get familiar with PMF Five Factors Framework 
  3. Create your Baseline PMF Scorecard, using the framework   


PRE-WORK: Videos & Readings

SOLO WORKSHEET: to score your baseline PMF

02

CALIBRATE: Who is your Hungry Customer?

  • Establish where your product fits in the software (tech) stack
  • Map your customer subtypes for buyers and users
  • Identify relevant value frameworks for each customer subtype
  • Build value drivers for each customer subtype

Summarize your Hungry Customer archetype 


PRE-WORK: Videos & Readings

SOLO WORKSHEET: to calibrate your CUSTOMER Factor

03

CALIBRATE: What is your Magical Product?

Define your Magical Product

  1. Discover your Brand Insight
  2. Define your Brand Promise
  3. Differentiate your Offering

Summarize your Magical Product


PRE-WORK: Videos & Readings

SOLO WORKSHEET: to calibrate your PRODUCT Factor

04

CALIBRATE: Where is your New Game in Category?

Set and play a New Game in Category

  • Create your contrarian POV
  • Define your change criteria
  • Paint an inevitable future
  • Identify an early adopter segment

Summarize your New Game in Category


PRE-WORK: Videos & Readings

SOLO WORKSHEET: to calibrate your CATEGORY Factor

05

CALIBRATE: How to find Repeatable GTM?

Determine your GTM pathways

  • Find your customer orientation (intensity)
  • Set you GTM strategy
  • Choose primary pathway (PLG, ALG, etc.)
  • Choose your channel pathways, as necessary

Summarize your Repeatable GTM

  • Short list top GTM pathways, sequencing and metrics


PRE-WORK: Videos & Readings

SOLO WORKSHEET: to calibrate your GTM factor

06

CALIBRATE: With whom to build Ready Talent?   

Ready your team & talent for PMF

  • Ensure Founder to Category fit
  • Ensure CTO to Product fit
  • Ensure GTM Lead to Pathway fit
  • Prepare for key customer relationships

Summarize your Ready Talent


PRE-WORK: Videos & Readings

SOLO WORKSHEET: to calibrate your TALENT Factor

07

HOW TO: Create & test your value story

  • Assemble your story building blocks from calibration
  • Create your brand value story (positioning)
  • Build your value story test plan


PRE-WORK: Videos & Readings

SOLO WORKSHEET: to create your VALUE story

08

HOW TO: Build & test your PMF risk mitigation plan

Learn a risk mitigation framework and apply to:

  • Identify key uncertainties (known & unknown) for each factor
  • Define the information & insights needed to lower risks for each factor
  • Build PMF sprint plan to execute in-market


PRE-WORK: Videos & Readings

SOLO WORKSHEET: to build your PMF Risk Mitigation Plan

09

Final Cut: Testable PMF Calibration

  • Assess your final cut PMF calibration
  • Compare to your baseline calibration
  • Get ready for in-market sprint


PRE-WORK: Videos & Readings

SOLO WORKSHEET: to calibrate your next PMF sprint

4.6 (17 ratings)

What students are saying

Confidence & Clarity to Execute on PMF

A clear assessment of your current PMF

You will have a baseline understanding & score of your current PMF - what's good, what's not.

A new customer & company story

You will create a sharper company story ready to test with customers, investors or partners - all built around your value hypothesis.

A actionable PMF plan - ready to execute

You will have a PMF plan ready to test with in market, based on calibration of what you know and what you need to find out.

What CEOs | Tech Founders are saying

        This course helped me stitch everything together. The most important part - it brought clarity.
Saurabh Moody

Saurabh Moody

Founder & Chief Data Scientist - Super AI
        This course has shown me how to look beyond the product factor and into the GTM & Category factors.
Radhika Advani

Radhika Advani

Product Manager - Google
        I am more structured in my thinking and have built more conviction in how to approach our search for PMF.
Hannah Seiber

Hannah Seiber

Co-Founder & CEO - Artyc
        The structured framework for evaluating PMF and the supporting material/pre-work …allowed me to self-learn and prepare.
Amir Shub

Amir Shub

Founder & CEO - Celero
        Not many founders have gone thru this much rigor in PMF. They absolutely need to.
Navneet Singh

Navneet Singh

Co-Founder & CEO - StepFunction.ai
        Ability to clearly/consciously think about the five factors and how they come together.
Satya Sree Akella

Satya Sree Akella

VP LEGAL - RuleZero Technologies
        Dramatically helped with every aspect of our company, and subsequently, with fundraising.
Nawar Alsafar

Nawar Alsafar

Co-Founder & CEO - Bytez
        Clarity, Confidence, and Discipline in how to execute quickly and reach PMF.
Noemi Kis

Noemi Kis

Founder & CEO - Monittor
        A blueprint for navigating the future of the product and how to communicate the value.
Vinay Mamidi

Vinay Mamidi

Founder - Whiteswan Security
        This is not a playbook from a limited perspective; the framework is broad…in an easily understandable format.
Sekhar Rao

Sekhar Rao

Founder & CEO - AShield
A pattern of wavy dots

Be the first to know about upcoming cohorts

Product Market Fit Bootcamp

Meet your instructor

Anurag Wadehra

Anurag Wadehra

Growth Coach & Advisor

I have 35+ years of experience as an entrepreneur and executive at companies like Google and Procter & Gamble


Now, I am an advisor to fast growing tech companies across the globe. I’ve coached 100+ tech founders, product & GTM operators. My two passions are storytelling and sense making. These help me generate insights and create frameworks to help others grow their business. 


I’ve done six startups ranging from zero-$100MM+


I have been a tech founder, run P&L, owned product management, built global marketing teams and created solutions up-and-down the software tech stack: from cloud [Google Cloud] to data infrastructure [Siperian:Informatica], to APIs [Apigee] to SaaS apps [LivePerson, Omada Health]. 


Beyond startups, I was the CMO at two public SaaS companies (LivePerson, Apigee); and have been part of one IPO and two M&As


You can find my thinking at Growth Matters newsletter www.anuragwadehra.com


Why I started this course 


In my experience, entrepreneurs take on the PMF challenge in two ways. An inside-out approach: build an MVP and then test it with a few users or customers. Or outside-in: find a few customers and build what they want. Both have their blind spots. 


I’ve created this course based on my experience in combining inside-out and outside-in approaches which speed up market discovery and reduce risks.


I have profound respect for tech entrepreneurs. They are the brave souls who dare to innovate. I love the experience of guiding them through the PMF terrain, since I’ve done it many times.

Course Schedule

~ 16-20 hours in total over 8 weeks

  • Tuesdays

    8:30 am-9:30 am Pacific Standard

    ONE live sessions per week with instructor and peers

  • Eight Week Course

    8 live sessions (total), One each week

    Before Each Live Session

    ~ Study 1-hour of async material beforehand (videos + readings) to learn concepts


    During Each Live Session

    ~ Engage in 1-hour live session

    • Recap of async materials
    • Group Exercises
    • Solo Worksheets & Projects
    • Case Studies
    • Q&A

    ~ Bonus materials (optional)

  • Async pre-work (videos & readings) before each session

    ~ 1 hour per class

    You are expected to learn the core concepts through videos and worksheets BEFORE you come to each session.


    We recap the material briefly in class but you spend most time on hands-on exercises (group & solo), case studies and live Q&A to make progress on your PMF.

  • Bite-size Solo Projects

    ~ 1 hour per week

    • You will get WORKSHEETS for each module to improve your PMF plan - in private.
    • You are expected to share your insights & get feedback from your peers in class.
    • While not mandatory, you are expected to share your updated PMF plan in the last session.

Additional Benefits for TiE Members

Additional Benefits for TiE Members

In person AMA sessions

Join Anurag for in-person AMA sessions at TiE Silicon Valley Office

In person celebration

Join in-person celebration of the graduating TiE cohort

In person cohort meet ups

Join the TiE cohort members for meet ups after the course

For more details

Email aw@anuragwadehra.com or patricia@tiesv.ai

Free resource

Find out how good is your PMF today?

How confident are you in your PMF plan? Have you been trying to find PMF for a while? And you are not sure if you are making progress as fast as you should?


Here is a 90-minute video course + WORKSHEET, based on PMF Five Factors Framework.


By the end of this self-paced FREE course ($99 value), you will have a baseline PMF scorecard for your

  • Customer Factor
  • Product Factor
  • Category Factor
  • GTM Factor
  • Talent Factor


You will know where you stand today - and which key areas to focus on.

Take FREE video course

Frequently Asked Questions

Free resource

Intro to PMF Five Factors Framework ~ 10 min video

Most founders hustle to find PMF - and take too long.


A market based structured approach is possible for PMF - called Five Factors Framework - which can lower risk and speed up your time to success.


The PMF Bootcamp is an intensive workshop where I teach how to break down your plan for each factor - customer, product, category, GTM and talent - and rebuild for market testing.


Learn the core concept of PMF Five Factors Framework in this 10-min video.

View this FREE video

A pattern of wavy dots

Be the first to know about upcoming cohorts

Product Market Fit Bootcamp

A pattern of wavy dots

Still not sure about the course?


Email me at aw@anuragwadehra@.com for a FREE 15-min call to figure out whether this bootcamp is for you.