Product Market Fit Bootcamp
4.6 (17)
4 Weeks
·Cohort-based Course
Speed up your market success by building a comprehensive PMF plan using the Five Factors Framework
Product Market Fit Bootcamp
4.6 (17)
4 Weeks
·Cohort-based Course
Speed up your market success by building a comprehensive PMF plan using the Five Factors Framework
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Course overview
Gain insights to sharpen your product market fit - and execute smarter
Top rated by tech founders & product managers from U.S., U.K., Israel and India.
Rated Top 50 Maven Course!
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Many early stage companies hustle to find product market fit hoping to get lucky. They launch the tech, get a bunch of early customers - and hope that they find the market. Hustle without a plan, hope without a strategy, doesn’t work.
This bootcamp offers an alternative.
Master the PMF Five Factors Framework, a market driven structured approach to:
1. Figure out the right customer to target
2. Position your product offering, not just tech
3. Establish your category point of view
4. Lay out your go-to-market pathways
5. Assess the key talent you need
Tie it all together with a plan ready to test in the market.
This cohort-based course includes live teaching, videos & worksheets, peer feedback and solo projects to level up your entire PMF plan.
This course is for you IF...
01
You're an early or growth stage B2B Tech Founder who knows the hustle.
You need to speed up your PMF plan for lean times.
02
You’re a Product Leader that has a product [MVP] in a competitive market - but not enough customer traction yet.
03
You’re a GTM Leader (Sales or Marketing) with early customers.
Though you are not sure of the ideal profile or the best GTM to reach them.
Build a clear PMF plan and execute with confidence
A clear assessment of your current PMF
You will have a baseline understanding & score of your current PMF - what's good, what's not. You will uncover key risks in your plan that you should address.
A new customer & company story
You will create a sharper company story ready to test with customers, investors or partners - all built around your value hypothesis.
An actionable PMF plan - ready to execute
You will have a smarter PMF plan ready to test in market that reduces your key risks of failure
This course includes
8 interactive live sessions
Lifetime access to course materials
102 in-depth lessons
Direct access to instructor
9 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Product Market Fit Bootcamp
Course syllabus
Week 1
Aug
5
PMF Bootcamp Orientation & Baseline PMF Score
Aug
8
WORKSHOP: How to calibrate for Hungry Customer
Week 2
Aug
12
WORKSHOP: How to calibrate for Magical Product
Aug
15
WORKSHOP: How to calibrate for New Game in Category
Week 3
Aug
19
WORKSHOP: How to build your Brand Value Story
Aug
22
WORKSHOP: How to calibrate for Repeatable Go-to-Market
Week 4
Aug
26
WORKSHOP: How to calibrate for Ready Talent & prepare PMF Risk Mitigation Plan
Aug
29
FINAL CUT: Review of your PMF story and test plan
Post-course
FREE PMF Clinic with Anurag + special offers
SETTING YOUR BASELINE: Find how good is your PMF today
CALIBRATE: Who is your Hungry Customer?
CALIBRATE: What is your Magical Product?
CALIBRATE: Where is your New Game in Category?
HOW TO: Create & test your value story
CALIBRATE: How to find Repeatable GTM?
CALIBRATE: With whom to build Ready Talent?
HOW TO: Build & test your PMF risk mitigation plan
Your Final Cut: Testable PMF Calibration
Bonus
FREE RESOURCES: How to Enter the U.S. market
4.6 (17 ratings)
What students are saying
Confidence & Clarity to Execute on PMF
A clear assessment of your current PMF
You will have a baseline understanding & score of your current PMF - what's good, what's not.
A new customer & company story
You will create a sharper company story ready to test with customers, investors or partners - all built around your value hypothesis.
A actionable PMF plan - ready to execute
You will have a PMF plan ready to test with in market, based on calibration of what you know and what you need to find out.
What CEOs | Tech Founders are saying
Saurabh Moody
Radhika Advani
Hannah Seiber
Amir Shub
Navneet Singh
Satya Sree Akella
Nawar Alsafar
Noemi Kis
Vinay Mamidi
Sekhar Rao
Meet your instructor
Anurag Wadehra
Growth Coach & Advisor
I have 35+ years of experience as an entrepreneur and executive at companies like Google and Procter & Gamble.
Now, I am an advisor to fast growing tech companies across the globe. I’ve coached 100+ tech founders, product & GTM operators. My two passions are storytelling and sense making. These help me generate insights and create frameworks to help others grow their business.
I’ve done six startups ranging from zero-$100MM+.
I have been a tech founder, run P&L, owned product management, built global marketing teams and created solutions up-and-down the software tech stack: from cloud [Google Cloud] to data infrastructure [Siperian:Informatica], to APIs [Apigee] to SaaS apps [LivePerson, Omada Health].
Beyond startups, I was the CMO at two public SaaS companies (LivePerson, Apigee); and have been part of one IPO and two M&As.
You can find my thinking at Growth Matters newsletter www.anuragwadehra.com
Why I started this course
In my experience, entrepreneurs take on the PMF challenge in two ways. An inside-out approach: build an MVP and then test it with a few users or customers. Or outside-in: find a few customers and build what they want. Both have their blind spots.
I’ve created this course based on my experience in combining inside-out and outside-in approaches which speed up market discovery and reduce risks.
I have profound respect for tech entrepreneurs. They are the brave souls who dare to innovate. I love the experience of guiding them through the PMF terrain, since I’ve done it many times.
Find out how good is your PMF today?
How confident are you in your PMF plan? Have you been trying to find PMF for a while? And you are not sure if you are making progress as fast as you should?
Here is a 90-minute video course + WORKSHEET, based on PMF Five Factors Framework.
By the end of this self-paced FREE course ($99 value), you will have a baseline PMF scorecard for your
- Customer Factor
- Product Factor
- Category Factor
- GTM Factor
- Talent Factor
You will know where you stand today - and which key areas to focus on.
Take FREE video course
Course Schedule
~ 16-20 hours in total over 4 weeks
Monday & Thursday
8-9 am Pacific Standard
2 live sessions per week with instructor and peers
Four Week Course
8 live sessions (total), 2 each week
Before Each Live Session
~ Study 1-hour of async material beforehand (videos + readings) to learn concepts
During Each Live Session
~ Engage in 1-hour live session
- Recap of async materials
- Group Exercises
- Solo Worksheets & Projects
- Case Studies
- Q&A
~ Bonus materials (optional)
Async pre-work (videos & readings) before each session
~ 1 hour per class
You are expected to learn the core concepts through videos and worksheets BEFORE you come to each session.
We recap the material briefly in class but you spend most time on hands-on exercises (group & solo), case studies and live Q&A to make progress on your PMF.
Bite-size Solo Projects
~ 1 hour per week
- You will get WORKSHEETS for each module to improve your PMF plan - in private.
- You are expected to share your insights & get feedback from your peers in class.
- While not mandatory, you are expected to share your updated PMF plan in the last session.
Frequently Asked Questions
Intro to PMF Five Factors Framework ~ 10 min video
Most founders hustle to find PMF - and take too long.
A market based structured approach is possible for PMF - called Five Factors Framework - which can lower risk and speed up your time to success.
The PMF Bootcamp is an intensive workshop where I teach how to break down your plan for each factor - customer, product, category, GTM and talent - and rebuild for market testing.
Learn the core concept of PMF Five Factors Framework in this 10-min video.
View this FREE video
Still not sure about the course?
Email me at aw@anuragwadehra@.com for a FREE 15-min call to figure out whether this bootcamp is for you.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You will have frameworks and worksheets to guide you. You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Enroll as a group with your co-founder, product manager or marketer - for deeper PMF alignment. Email me aw@anuragwadehra.com