Run more insightful customer interviews
Hosted by Hannah Shamji
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What you'll learn
How to decode customer buzzwords
A simple technique to turn vague answers into vivid, story-rich responses.
The interrupting hack that actually builds trust
A subtle way to take control of the call — without hijacking the conversation (or leading the witness).
The sneaky way to “put words in their mouth” — without bias
This counterintuitive trick helps people open up without feeling led or pushed.
Why this topic matters
Yesterday I shared a tiny interview trick on LinkedIn and it blew up. It reminded me how hungry people are for real techniques. But a lot of the good stuff is buried in dense resources or locked away in specialized trainings. So on Friday, I’m sharing 5 of my favourite tips from the vault. They’re simple to learn — and can dramatically change the quality of insight you get from every call. Come ☺
You'll learn from
Hannah Shamji
Former psychotherapist turned customer researcher | 15 years experience
Clients include
Go deeper with a course
Beyond the Script: Master the art & psychology of customer interviews
Hannah Shamji
Former psychotherapist turned customer researcher