Not just someone who talks to customers - but someone who knows how to get under the surface.

Someone who walks into a call with confidence and clarity, and walks out with insight no one else could have found.

Most teams have a shallow understanding of their customers.

They leave interviews with answers that a survey could have gotten.

That's because talking to customers isn’t just about talking or asking smart questions.

It’s about reading people in real time.

It’s about noticing when someone gives you a safe answer and knowing how to coax out the messy truth.

It’s about making the conversation feel comfortable while you quietly hunt for the insights you need.

This balance of managing both the customer and the needs of the business is what separates someone who “talks to customers” from someone whose insights change what gets built.

When you understand how your customers think and make decisions - and how to relay those insights back into the business in a way that sticks - you become a voice the team can’t ignore.

You become the person people want in meetings.

The one leadership listens to.

The one who doesn’t have to fight for a seat at the table because everyone’s already looking to you for your POV.

That’s the edge this workshop gives you.

This cohort will show you the exact approach I use to lead $35K+ research projects - blending psychology, conversation design, and interview techniques to help you unlock insight that actually matters.

But it doesn’t stop there.

You’ll also learn how to share what you’ve found in a way that earns trust, shifts thinking, and drives action.

So your insights don’t just get heard, they get used - and they get the team excited.

Here's what clients have told me.

"Hannah, that was excellent. By far the clearest and ost articulate view of how our business and customers work than anybody has been able to present in the past 5 years." - James D, ex-CEO at Sensat

"I thought we knew our buyers but Hannah found insights we never knew existed. She helped us pinpoint why our site conversions were low and design a new product based on real user needs." - Bobby M, VP of Digital at AS Beauty

"There is an art to question design and Hannah knows it. Her questions got us the exact insight we needed to optimize onboarding and her work will benefit us far into the future." - Jonathan S, Competitive Intelligence at Shopify

"Hannah's research helped us unlock deeper insight than we'd considered before. It was the missing glue in our messaging strategy." - Christian M, GM at Resident"

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Happy clients and high-flying testimonials are what happens when you know how to deliver the goods.

When you can walk into any customer conversation with the right strategy, the right questions, and the confidence to dig for what really matters.

And then take what you find and package it up in a way that gets the whole team excited to act on it.

These testimonials aren't accidents - they're the result of a systematic approach to collecting and sharing customer insight.

An approach I'm going to teach you, step by step, in this workshop.